Turner Sports Interactive Picks Kanoodle

Share this content:
Turner Sports Interactive, a division of Time Warner Inc.'s Turner Sports Inc., selected Kanoodle as the exclusive multiyear provider of sponsored links on the sites at www.nascar.com and www.pga.com.


Advertisers who buy New York-based Kanoodle's ContextTarget and BehaviorTarget listings will appear on the editorial and story pages of NASCAR.com and PGA.com. Those who buy Kanoodle's KeywordTarget listings will appear on the search results pages of those sites.


The NASCAR site is one of the most trafficked online for auto racing fans. The PGA site holds the same attraction for golfers.


Turner Sports Interactive in October 2000 bought NASCAR's interactive rights and three months later became the exclusive producer of NASCAR.com. The PGA interactive rights were bought in June 2002 with exclusive production of PGA.com.


Kanoodle listings currently are available on publishers and search sites like Dow Jones & Co.'s MarketWatch.com, MSNBC.com, USAToday.com, CNET's Search.com and InfoSpace as well as Kanoodle.com.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here