Trunkt.org uses blogs to promote design
Trunkt.org, a collective of artists and entrepreneurs, has bought a six-month online advertising campaign that runs through January, consisting of banner ads in design and fashion blogs.
The campaign is aimed at building awareness for the collective and at convincing artist and entrepreneurs to join the social network, which links artists with wholesale merchandisers and buyers from boutiques, galleries and gift shops looking for unique products.
"The initiative is to reach a targeted design community with our Web site," said Dev Tankon, co-founder of Trunkt.org. "The call to action is to get people to sign up for our catalog and to visit our site. We are using old-school direct marketing tools to promote Web 2.0 features and the product."
Trunkt.org's 200 members sell merchandise directly to wholesalers.áThe site combines new designs and one-of-a-kind merchandise from artists seeking to broaden their retail presence. Merchandise is displayed in 13 categories, including newest designers, accessories, apparel, art and photography, babies and kids, books, calendars and textiles.
Trunkt banners will appear on five blogs that report on a number of art, crafts and design topics. DΘcor8 features blogs on art and design sites and resources across the United States. Modishoppe is aimed at independent, style-conscious shoppers seeking handmade, one-of-a-kind contemporary arts and crafts objects.
Oh Joy is written by a home accessories designer in Philadelphia and focuses on home dΘcor and accessories, textiles and graphics.
Bloesem features widespread coverage of the art and design scene in "Eurfrasia." Mixed Plate seeks out talented emerging artists and designers through the eyes of a Honolulu-based merchant. The five sites were selected on the basis of content, aesthetic appeal, traffic and cost. Trunkt will monitor click-throughs and conversions on a dedicated landing page.
"By the holiday season we will be hosting ads on 20 blogs," Tankon added.