Triton to acquire a majority of online marketing firm Vayan
Triton Pacific Capital Partners LLC, a private equity firm focused on investing in small- to medium-size entrepreneurial technology, healthcare and business services companies, has acquired a majority interest in online marketing firm Vayan Marketing Group LLC. The terms of the deal were not disclosed.
Triton's majority acquisition comes as part of a move to offer more services. Vayan offers marketing services that include lead generation, e-mail marketing, list management and affiliate marketing services.
"We wanted to add a platform company to take advantage of the rapidly growing Internet marketing services space and the convergence of traditional direct marketing with Internet marketing for both business-to-consumer and business-to-business," said Fred Thiel, managing partner at Triton Pacific.
"We believe that being able to provide clients with the ability to deliver their messages to groups of target customers with the highest likelihood of conversion, whether using online or offline media, is a long term formula for success, and Vayan does just that."
Vayan will operate out of its offices in Boca Raton, FL. KPMG Corporate Finance LLC served as the exclusive advisor to Vayan on the transaction.