Trip.com Rolls Out $40M Campaign for Redesigned Site

Share this content:
Trip.com launched a redesigned version of its Web site yesterday along with a $40 million mutli-media national advertising campaign.


The campaign, created by Grey Advertising, NY, will feature television, radio, print, and online ads with the slogan "There's Only One You." According to Trip Network, Parsippany, NJ, the efforts will highlight Trip.com's ability to connect with individual users by providing a number of product offerings and personalized results based on specific budgets, schedules, and interests.


Trip.com will use the campaign to position itself as a full-service leisure travel Web site. Among the site's new features are 24-hour access to live travel professionals and improved search and book options that match travelers' specifications for a preferred airline, class of service, seat preference and other options.


Consumers can also search without registering and will be able to modify their search without repeating the entire process.


Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above