Trip.com Goes on Vacation With NickJr.com

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Trip.com and Nickelodeon announced a multimillion-dollar marketing partnership yesterday to create and promote family travel packages to their respective user bases.


The agreement positions Trip.com as NickJr.com's exclusive travel-booking partner across Nickelodeon. According to the two companies, NickJr.com will integrate Trip.com's technology and family-oriented inventory to help parents research and book travel geared toward families. The co-branded site debuts this fall.


Through the co-branded site, Trip.com will provide NickJr.com visitors with customized, family-focused travel packages.


The deal calls for the two to participate in co-branded marketing campaigns, including online and on-air promotions and advertisements on NickJr.com, and Nickelodeon, Nick at Nite, TV Land, Nick Jr. as well as Nick Jr. on CBS.


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