Names PR/DNA

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Travel agency, Los Angeles, has named PR/DNA Public Relations, Buena Park, CA, to handle its account.

The agency will handle public relations and will run weekly ads and commercials on international travel channels. hopes to attract additional online traffic as well as brand itself in the highly competitive Internet travel market.

Offering discounted travel to Latin America, expects to generate revenue of $17 million this year through its Web site and call center.

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