Travel Sites Surge in March

Share this content:
Traffic to online travel destinations surged 12 percent to 51.2 million surfers in March, compared to 45.9 million in February, Nielsen//NetRatings reported yesterday.


Nearly 43 percent of all Web surfers accessed an online travel site in March, as compared to 39 percent the month prior, according to a statement from the New York online audience measurement firm.


Other findings from Nielsen//NetRatings include:


· Nine out of the top 10 online travel sites posted double-digit gains in March.


· Expedia claimed the No. 1 spot as the largest online travel destination, jumping 18 percent to 11.6 million surfers.


· Travelocity grew 24 percent in traffic to 10.2 million, while Orbitz.com attracted nearly 6.6 million visitors, posting a 14 percent gain.


· Southwest Airlines drew nearly 5.2 million visitors, jumping 16 percent.


· CheapTickets.com surged 51 percent to nearly 4.4 million unique visitors.


"Online travel experienced robust growth in March, despite the rise in fees passed along to consumers in light of the recent decision by airlines to cease paying commissions to several online travel agencies," said Patrick Thomas, senior Internet analyst, NetRatings.


"Spring and summer vacation planning and special fares have brought travel buyers back to the Web, resulting in strong double-digit gains among the top travel players."


To arrive at its figures, Nielsen//NetRatings monitors the Internet usage of a panel of volunteers and extrapolates


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above