Trans World Partners With Yahoo

Share this content:
Trans World Entertainment, Albany, NY, a specialty retailer of music and video products, this week announced a partnership with search engine Yahoo, Santa Clara, CA, that will result in a new marketing and merchandising concept called Yahoo Picks. The concept will allow consumers to determine what products will be highlighted within Trans World's retail stores.

Each month Yahoo users will be able to participate in online polls available on Yahoo Movies and Yahoo Games. The top five picks from each of those polls will be displayed with Yahoo Picks stickers and other signs in Trans World's retail stores the following month. Customers purchasing a Yahoo Picks title will receive a complimentary gift.

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above