Traffix Expands Online Endeavors With Two Acquisitions

Share this content:
Traffix, an online direct marketing and database management company, said yesterday that it acquired online marketers Infiknowledge and Thanksmuch.


Canadian-based Infiknowledge develops and markets interactive games. Thanksmuch specializes in the sale of impulse gifts and costume jewelry.


Traffix bought all Infiknowledge assets for a combination of stock incentives and cash estimated at $1 million.


Traffix said the key assets from that acquisition are an e-mail delivery system, a suite of games designed to be played online and a team of 30 interactive game and Web developers. By itself, the e-mail delivery platform is expected to justify the purchase price in less than one year.


Traffix bought all company assets of Thanksmuch for less than $1 million.


Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here