Trader Joe's Parker Signs With Virtual Vineyards

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Michael Parker has left specialty food-store chain Trader Joe's, Los Angeles, to become president and CEO of online wine and food retailer Virtual Vineyards, Palo Alto, CA, (

"The Internet is the future of retailing," Parker said. "The Web isn't just a marketing channel, it's a revolution in how premium products are purchased. This is a unique opportunity to take part in such a revolution."

Parker will replace Robert Olson, CEO and co-founder of Virtual Vineyards, who will remain chief technical officer.

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