Toy Merchant Promotes Site With Trade-In Program

Share this content:
ZanyBrainy.com debuted last week with Trade-A-Toy, the first online toy trade-in program that allows parents and children to exchange a violent toy for a free, nonviolent one that the company says will encourage creative play.


"We felt this was a perfect way for us to introduce our existing as well as new customers to ZanyBrainy.com and what it stands for - safe and nonviolent toys for kids," said Tom Vellios, president of Zany Brainy Inc., King of Prussia, PA.


From Nov. 9 through Dec. 24, consumers can mail toy guns, swords, knives, sabers, monsters, explosives, missiles, and action figures to SubmitOrder.com, which handles ZanyBrainy.com's online fulfillment and warehousing. In return, program participants get a minimum $15 toy for free. Consumers also get 20 percent off their next online purchase by answering a six-question survey about violent toys and their effects on children.


The program is organized in partnership with The Lion & Lamb Project, a grass-roots effort that offers information about the effects of violent toys and games on children's behavior. ZanyBrainy.com wants to collect 10,000 violent toys by next year.


ZanyBrainy.com will kick off operations by initially offering 5,000 toys from brands like Crayola, Creativity for Kids, Learning Curve, Lego, Rokenbok, Vtech, and Yomega.


Consumers can shop alongside KIDsultants, Zany Brainy experts who use their understanding of children's behavior to guide purchases. These guides will offer advice, product information and reviews, and links to related brands, characters and products.


As an added incentive, the retailer will pay the sales tax for all holiday-season transactions.
Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here