Topica Webinars to Focus on Integrating Marketing Approaches

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Topica will sponsor a second series of educational Webinars in conversion marketing for online retailers, Web publishers, direct marketers and interactive agencies, the company said yesterday.

Designed as a five-part series, the Webinars aim to move online marketers away from traditional tactics, such as batch-and-blast e-mail campaigns, to a more integrated approach that focuses on actively converting more prospects into sales, using automated segmentation and messaging to deliver relevant content at the right time to the right customer.

The Webinars and their topics: Jan. 26, different forms of lead acquisition; Feb. 16, elements of successful e-mail messages; March 9, challenges of e-mail marketing; March 30, components of conversion marketing (segmentation, targeting, reporting); and April 20, setting up a successful conversion marketing campaign.

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