Topica Webinars to Focus on Integrating Marketing Approaches

Share this content:
Topica will sponsor a second series of educational Webinars in conversion marketing for online retailers, Web publishers, direct marketers and interactive agencies, the company said yesterday.


Designed as a five-part series, the Webinars aim to move online marketers away from traditional tactics, such as batch-and-blast e-mail campaigns, to a more integrated approach that focuses on actively converting more prospects into sales, using automated segmentation and messaging to deliver relevant content at the right time to the right customer.


The Webinars and their topics: Jan. 26, different forms of lead acquisition; Feb. 16, elements of successful e-mail messages; March 9, challenges of e-mail marketing; March 30, components of conversion marketing (segmentation, targeting, reporting); and April 20, setting up a successful conversion marketing campaign.


For more information, go to www.topica.com/solutions/l/?d=wbnr_jan


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above