Topica Debuts E-Mail Newsletter Publishing Service

Share this content:
Topica Inc., a San Francisco-based provider of hosting and publishing services for e-mail newsletter publishers, yesterday released Email Publisher, an integrated suite of services designed to allow high-volume mailers to create and distribute electronic newsletters easily.


The company said Email Publisher incorporates newsletter creation and delivery tools with subscriber management, ad management, reporting and customer service functions. It lets publishers create, manage and serve ads from a single system interface.


"Media companies' e-mail needs are different from those of marketers," noted Anna Zornosa, CEO of Topica. "No company offered a solution tailored to the frequent and high-volume mailings that are the hallmark of media companies."


Information technology publisher International Data Group, Boston, is one of the first customers to use Topica's Email Publisher platform. Under an agreement previously in place, IDG units that choose to use Email Publisher to send their newsletters can take advantage of previously established rates and terms, Topica said. IDG delivers about 80 million electronic newsletters a month.


Topica also said customers of its Email Publisher platform can acquire subscribers by offering their newsletters to the 12 million subscribers of its flagship Topica Exchange. The exchange supports more than 100,000 lists and delivers 300 million e-mails a month.


Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here