Topica Debuts E-Mail Newsletter Publishing Service

Share this content:
Topica Inc., a San Francisco-based provider of hosting and publishing services for e-mail newsletter publishers, yesterday released Email Publisher, an integrated suite of services designed to allow high-volume mailers to create and distribute electronic newsletters easily.


The company said Email Publisher incorporates newsletter creation and delivery tools with subscriber management, ad management, reporting and customer service functions. It lets publishers create, manage and serve ads from a single system interface.


"Media companies' e-mail needs are different from those of marketers," noted Anna Zornosa, CEO of Topica. "No company offered a solution tailored to the frequent and high-volume mailings that are the hallmark of media companies."


Information technology publisher International Data Group, Boston, is one of the first customers to use Topica's Email Publisher platform. Under an agreement previously in place, IDG units that choose to use Email Publisher to send their newsletters can take advantage of previously established rates and terms, Topica said. IDG delivers about 80 million electronic newsletters a month.


Topica also said customers of its Email Publisher platform can acquire subscribers by offering their newsletters to the 12 million subscribers of its flagship Topica Exchange. The exchange supports more than 100,000 lists and delivers 300 million e-mails a month.


Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here