Rolling out over the next few months will be tools for mobile app engagement, automated bidding, and A/B testing.
The promotional premise is garbage, of course—some 3.5 million tons of it floating in the Pacific, unbeknownst to millions of drinkers of bottled pop.
The composition of the 114th Congress may well be determined by great email campaigns instead of negative TV ads.
A marketing agency discontinues its clients' pay-per-click ads to prevent them from overpaying for fraudulent clicks.
Digital veteran Jay Stocki, who joined Experian Marketing Services this week, tells why both consumers and marketers are dependent on the data-driven economy.
The entire 2014 Marketing&Tech Partnership is now available to view, session by session, on demand.
IBM announces a major investment to expand its Interactive Experience division, addling 1,000 employees and 10 hands-on labs.
The company has three top telecoms and two leading automakers signed up for its cross-functional service.
Despite all the strides we've made in data science, many brands still segment their customers using very broad strokes. But that needs to change.
The keys to SEO today are accessibility, relevance, and authority.
A new interface integrates media intelligence with real-time audience data in a centralized platform.
60 Minutes be damned. Four-fifths of of marketers express confidence in data-driven marketing and will spend more on it, says the Direct Marketing Association.
As technology continues to change the way sports fans are connecting with the game, marketers are also transforming to meet the fan on their playing field.
Today, the most critical challenge facing marketers is how quickly they can adapt to the pressures of the rapidly evolving digital economy.
Today not all hackers are bad. Instead, hackers and hack-thinking are the source of a monumental, positive shift in business, creativity, and technology.
New release of Spectrum platform uses a Google-like graph database to create multi-dimensional views of customers.
Established companies face extinction if they fail to charge CMOs and CIOs with undertaking digital overhauls in a race to future success, says a Forrester study.
CMO Lisa Arthur advises marketers to get to know the customers behind all the technology.
Inaccurate digital product information is a serious turnoff for consumers. Loyalty is built on trust.
Email is an opportunity for a two way dialogue, but too many marketers miss the opportunity to be proactive and strategic with this highly effective channel.
5 ways to blend direct mail and digital that add flair—and effectiveness—to any campaign.
Yes, direct mail marketing still pays off—usually more than its digital counterparts.
The digital marketing landscape is filled with choices and content marketing is shaping the future of how consumer decisions are made.
The emerging role of chief marketing technologist makes an impact on business.
Even the right text or email sent at the wrong time could be costly.
The company promises more relevant communications via embedded predictive analytics and open access across several cloud-based databases.
It's a 24/7 world for marketers today, with ever-connected consumers always in their sights. Of course, as a new study shows, some are easier to home in on than others.
Web-based methods also represented 20% of organic growth for the agency network during the period.
Working with partners, IBM expects to deliver 150 digital marketing solutions that aim to accelerate campaign deployment and maximize ROI.
The advertising automation company goes public as digital and mobile advertising continue to grow.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.