Digital Marketing

Wrigley shifts digital to Big Spaceship, EVB, Firstborn

Dianna Dilworth November 12, 2009

Wrigley has confirmed that it has transferred its digital advertising duties to Big Spaceship, EVB and Firstborn. Wrigley had been working with Tribal DDB, Digitas and Agency.com prior to the decision, according to a report in Advertising Age. Digitas confirmed the loss, but declined to comment on the matter. Agency.com and Big Spaceship referred calls to Wrigley.
 

Digital out-of-home ad spending to grow 2% this year: PQ Media

Carol Krol November 11, 2009

Digital out-of-home media spending in the US will increase 2% year-over-year to $2.47 billion for 2009, according to a study by PQ Media released this week. However, that growth is muted compared to recent years: In 2008, the segment grew 9.2%; and in 2007, it expanded by 24.3%.
 

Q3 declines don't tell digital story

Mary Elizabeth Hurn November 09, 2009

Third-quarter earnings for the "big four" advertising holding companies were dismal year over year, yet experts queried by DMNews painted a rosier picture for digital advertising — because it shows ROI.
 

Haggin Marketing rebrands as SolutionSet, merges business units

Frank Washkuch October 19, 2009

Haggin Marketing combined its four divisions into one unit and rebranded itself SolutionSet on October 19. The company merged its original direct and retail marketing group with digital marketing and technology, database marketing and franchise and local marketing units it picked up via acquisition over the past three years.
 

Omniture revenue up 13% in Q3

Cara Wood October 15, 2009

Analytics software provider Omniture Inc. announced $87.9 million in revenue for the third quarter of 2009, which ended September 30. The earnings represent an increase of 13% compared to revenue of $77.8 million reported for the same period a year ago. The company recently entered into an agreement to be acquired by Adobe Systems Inc.
 

Publicis Razorfish deal closes

Dianna Dilworth October 14, 2009

Razorfish is now officially a part of the Publicis Groupe, making Publicis the largest digital advertising company in the world. After acquiring the agency from Microsoft for $286.8 million in cash this summer, the deal is now complete.
 

Digital marketing shift speeds up

Chantal Todé October 09, 2009

CDW and Ikea demonstrate shift in traditional marketers toward digital
 

Ogilvy wins CDW AOR account, including direct and digital advertising

Chantal Todé October 08, 2009

IT products and services direct seller CDW has named Ogilvy & Mather its advertising agency of record. The agency is responsible for traditional advertising, direct marketing and digital. Ogilvy & Mather, Chicago, is the lead agency on the account.
 

Ask the Insider: Gary Spangler, e-marketing manager, DuPont

Sara Holoubek October 05, 2009

Gary Spangler, e-marketing manager at DuPont, recently stepped into a new role at DuPont that sharpens his focus on social media marketing. He describes the role as part educating and part cheerleading. He also provides oversight and governance. Spangler shared his thoughts on social media marketing, integrating social media with other media channels, and why he doesn't like the word advertising.
 

Omnicom names Nelson digital CEO

Dianna Dilworth October 05, 2009

In recognition of digital's growing piece of its business, Omnicom Group has appointed Organic founder Jonathan Nelson CEO of Omnicom Digital, a newly created position. Nelson is working across the company's various agencies to identify digital initiatives' strengths and weaknesses and possible opportunities for acquisition.
 

Ikea expands its presence in US digital with AOL alliance

Chantal Todé September 28, 2009

Swedish home furnishings retailer Ikea will launch a digital campaign with AOL next month that includes display advertising, custom content and a microsite. The effort signals a new commitment to US digital media on the part of the multichannel merchant. Ikea's media AOR, Mediaedge:cia, helped to choose AOL for the initiative.
 

DMA poised to shift focus to interactive

Carol Krol September 21, 2009

The Direct Marketing Association is considering repositioning its entire organization around interactive marketing, including a name change, industry sources told DMNews. This reflects increasing industry focus on digital marketing. Some industry sources said the pivot is critical to the group's survival.
 

One to One Interactive acquires Twelve Horses

Nathan Golia September 14, 2009

One to One Interactive, a digital marketing firm based in Boston, has acquired Reno, NV-based agency Twelve Horses. Terms of the deal, announced September 14, were not disclosed. One to One will add Twelve Horses' Reno, NV, and Salt Lake City offices to its Charlestown, MA headquarters.
 

Maxus names Jones CEO for North America

Kevin McKeefery September 11, 2009

Media and relationship marketing agency Maxus named Louis Jones CEO for North America, effective September 8. He replaced Carla Loffredo, who was named the agency's first COO. He reports to global CEO Kelly Clark.
 

Guatemala Tourism launches digital campaign

Dianna Dilworth August 31, 2009

The Guatemala Tourism Board has released a new digital media campaign to push travel in September and October. The new effort, which is called "Last minute," is centered around Guatemala's Mayan ruins and pushes the country as the easily accessible "heart of the Mayan world."
 

It's time for digital co-op marketing

Chip Hall, SVP sale and marketing, Teracent Corp. August 25, 2009

Cooperative marketing -- advertising and promotional programs in which a manufacturer supports the advertising efforts of a retailer -- has seen extensive success in the offline realm. However, considering the sheer mass of audience data and publisher complexity involved, aggregating and using this data in a meaningful way has been nearly impossible to date. Today, technology has finally caught up to the market need for digital co-op marketing.
 

The great influence of PPC on non-search conversions

Melissa Mackey, online marketing coordinator, Fluency Media August 17, 2009

In difficult economic periods, online advertisers are tempted to slash pay-per-click budgets. But PPC doesn't act in a vacuum — it also influences online traffic and conversions from other channels.
 

How do I know I am interviewing with the best company for my experience and goals?

Kelli Wood, director of HR, Engauge August 17, 2009

A job search can be daunting — particularly in today's economy. You'll ask, Is the position you've identified a match for your skill set? Does it align with your career goals? Will the company you're interviewing with pick you?
 

One-to-one marketing requires data commitment

Carol Krol August 17, 2009

Business-to-business marketer Janus Capital Group launched a Web site last month as part of a digital strategy to reach customers and prospects one-to-one.
 

The social media alter ego

Melissa Read, Ph.D. – VP of Research and Innovation, Engauge August 04, 2009

In less than 140 characters, Avinash Kaushik summed up the biggest problem in social media with a single tweet..."Social media is like teen sex, Everyone wants to do it. No one actually knows how. When finally done, there's surprise it's not better."
 

WhittmanHart to aid in 'I love NY' revamp

Lauren Bell August 03, 2009

WhittmanHart has been tapped to assist Saatchi & Saatchi with its revamp of New York State's ILoveNY.com tourism Web site. Saatchi and Saatchi has been working with the New York State Department of Economic Development on its "I love NY" campaign since 2007. The site revamp will add a trip planner, social media, search capabilities and other interactive features.
 

How to better personalize your digital marketing

Pete Olson is VP of product management at Amadesa. July 27, 2009

As direct marketers navigate this uncertain economy, making ad dollars work harder requires more than just getting visitors to their site. A recent Forbes.com survey identified conversions as the leading gauge of success among 82% of direct marketers.
 

Yahoo to refocus advertising and user experience after 13% decline in revenue

Dianna Dilworth July 21, 2009

As Yahoo sees a drop in revenue, the online giant is refocusing to build out its ad offering and the user experience on its site. In yesterday's sales call, Yahoo reported revenues of $1,573 million for the second quarter of 2009, a decrease of 13% from the second quarter of 2008. The decrease was driven by a 15% decline in search advertising revenue and a 14% decline in display advertising revenue.
 

RMD nabs new clients, plans direct response component

Carol Krol July 21, 2009

RMD Advertising, a Columbus, OH-based ad agency, announced Tuesday it has become agency of record for three new clients: Anomatic Corp., Orlando Baking Co. and Sandridge Foods. In each case, RMD was tapped in order to help these companies promote their brands, launch new products and increase sales and awareness. RMD said it will do so using an integrated approach that includes advertising, public relations and Web marketing.
 

Inside Emerging Media: Netbooks net opportunity for marketers

Chantal Todé July 13, 2009

With little marketing push behind them to date, netbooks have become a darling of the consumer electronics arena by giving a lift to laptop sales. Thanks to new subsidized plans for netbooks from telecommunications providers, the segment could shape up to be one of the highlights of the upcoming back-to-school and holiday season.
 

EuroRSCG Life acquires Medicom Group

Cara Wood July 01, 2009

Global health marketing and communications group Euro RSCG Life acquired UK-based medical agency Medicom Group on July 1. The company will be renamed EuroRSCG Life Medicom. EuroRSCG Life's client roster includes Glaxosmithkline, Novartis, Pfizer, Sanofi-Aventis, Schering-Plough and Wyeth. The merger with Medicom adds Eli Lilly to that list.
 

Microsoft reportedly selling Razorfish

Dianna Dilworth June 29, 2009

Microsoft has hired Morgan Stanley to sell its digital agency Razorfish, according to reports. A Microsoft spokesperson would not comment on what she called "speculation." Razorfish laid off 4% of its staff back in February, which the agency attributed to the recession.
 

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