May 17, 2013
As marketing budgets grow, technologies are getting a bigger slice of the pie, says Gartner's Laura McLellan
May 15, 2013
It seems like there might be a bit of a mismatch between what companies want to do with mobile and what they're actually doing.
May 14, 2013
Perrigo educates consumers about store brand medications with a digitally-focused multichannel campaign
May 13, 2013
Three takeaways from the U.S. Golf Association's expanding digital presence
May 10, 2013
As customers' demands increase, so must marketers' digital skill sets and budgets.
May 06, 2013
A check-in loyalty program for viewers tipped off during Saturday's Nets-Bulls game.
May 06, 2013
The online made-to-measure suit retailer tracks its customers' path-to-purchase to optimize its digital strategies.
May 02, 2013
Digitas made two major partnership announcements at its NewFront event held May 2 in New York City.
May 02, 2013
Challenges posed by multiple channels and a surfeit of analytics have 40% of them back on their heels, says a poll of more than 400 chief marketers.
May 02, 2013
Burgeoning digital channels and new avenues of customer insight give marketers new opportunities to build affinity and sales through direct marketing.
April 30, 2013
Growth hacking is far more than just a term; it's the future of inbound marketing.
April 30, 2013
Creating the conditions for success in the new marketing reality.
April 26, 2013
BareMinerals drives brand awareness and customer engagement with a nation-wide tour and digital campaign.
April 24, 2013
Randy Miskanic argues that a postal inspector is the perfect guy to seize the market with the USPS's big gun: security.
April 16, 2013
On average, 28% of marketers say they have reduced their traditional advertising budget to fund digital marketing activities.
April 01, 2013
Nike and Charmin "market" by providing digitally enhanced services that build customer loyalty.
April 01, 2013
Month 4 for Mitel: The time for bold action is now.
March 26, 2013
And that's bound to rise, according to a Gartner report that detects a notable shift to multichannel methods at both B2B and B2C companies.
March 21, 2013
Two sides face off in a battle royale over the issue that's driving many a data-driven marketer mad.
March 20, 2013
Snap Fitness simplified its franchisee marketing platform; now its network of owners is a network of local marketers.
March 14, 2013
Julie Brill asks DMA members to join her in pursuing common goals regarding privacy concerns.She also announces updated disclosure guidelines to account for mobile.
March 14, 2013
Are you technologically slow, non-brilliant, and lazy, like me? Don't fret, you can still be a big success on the Web if you have the passion to overcome those other things.
March 14, 2013
All of us have access to more data every day, but how do you understand and uncover insights from that data? That's the sweet spot in the Big Data revolution.
March 08, 2013
The "Find It First" marketing program the realty organization launched today is the first consumer campaign in the website's 20-year history.
March 06, 2013
What about marketing is in the process of changing today? Hawkeye Executive Director Larry Kimmel explains in part two of this three-part video series.
February 27, 2013
Jim Parkinson, chief digital officer and EVP of digital media at Valassis, talks QR codes, augmented reality, and cool print campaigns.
February 11, 2013
NutraBella joined forces with digital agency Resource Interactive to conceive of a clever online effort deriding the hugeness of prenatal vitamins.
February 01, 2013
Spidey-sense...tingling...with so many responsibilities!
February 01, 2013
When it comes to ROI in digital marketing, Caesars isn't gambling. Here's how it uses analytics to plan and cash in on its promotional activities.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
