Consumers today are too fluid to be tracked by demographic studes, says IAB, which presents the concept at Cannes this week.
The digitally savvy, data-centric CMO is a model for the future of marketing leadership.
Magnetic bolsters its retargeting platform with MyBuys' enhanced personalization capabilities.
Marketers need to deliver measurable results that show the value of marketing.
Consumers make irrational purchase decisions; help them choose you.
Executives from Alaska Air, John Wiley & Sons, and Vans discuss how digital and customer expectations are changing their approach to marketing.
The seeds of change have been sown. Here's the potential fruit.
The functions of multichannel analysts are laid out in a new report from the Digital Analytics Association.
Here are just a few areas of opportunity prime for savvy marketing.
In the digital future customers will demand more. Here are 10 areas marketers need to consider to be prepared.
Though always a popular topic, lately consumers have been transfixed by the idea of fair—and free—Internet.
The House Oversight Committee cancels hearing on net neutrality rules after the FCC chief declines to testify.
Barber shops and pizza parlors entered the digital arena long ago. Now candidates for local office can toss their hats into the ring.
What are successful digital marketers doing to stay atop the game?
New data awaits at the intersection of IoT and wearable technology, two of the leading areas of innovation.
This year's Consumer Electronics Show isn't just for techies; it's an event that's informing savvy marketers and placing them ahead of the tech curve.
The five-year veteran of the company succeeds Bryan Kennedy, who will now oversee both Epsilon and Conversant.
The motor corporation revs up its interaction with car lovers and gamers not through showrooms, but in living rooms.
Though an effective engagement medium, digital media may not be a marketers' best option for building a brand image, and ultimately, influencing buyers.
Airbnb's release of a new glossy magazine has more digital marketers taking a closer look at conventional print.
Pacific Union Real Estate uses content marketing to create a competitive advantage—and help its agent sell high-end properties.
Don't buy into the hype. More than half of companies are not using digital marketing technology, reveals 451 Research's study of software buyers and vendors.
The Clymb, a flash retailer of close-outs on outdoor gear, goes pioneering in cross-channel analytics and sees a 10% sales increase among targeted segments.
In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.
Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.
The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.
Facebook's reworking of Microsoft's old ad platform provides marketers with cross-device tracking capabilities and metrics. Will Atlas lift the social network to Googalian heights?
The app engagement tool for marketers is opened up to more publishers worldwide.
The first course dedicated to senior-level marketers at the school will endeavor to teach them to think strategically in a digital world.
Have recipes for video content, be adventurous with mobile, and sprinkle liberally with hashtags, social executives like Google's Kristina Hahn recommend.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...