Digital Marketing

Princess Auto: Bringing Inventory to the People

Princess Auto: Bringing Inventory to the People

By

Princess Auto is solving the problem of remote inventory with order management vendor OrderDynamics

Five Minutes With: Embrace the Disruption, says Mike Marcellin

Five Minutes With: Embrace the Disruption, says Mike Marcellin

By

Mike Marcellin of Juniper Networks discusses the challenges and benefits of digital transformation

One on One: Patrick Hopf on Video Marketing and the Open Web

One on One: Patrick Hopf on Video Marketing and the Open Web

By

Patrick Hopf of SourceKnowledge on the challenges of advertising on the open web

Everyone Wants to Connect Their Data

Everyone Wants to Connect Their Data

By

Segment Sources want to collect all your ad data into one place, and draw the connections

Five Minutes With: Benefit from Predictive Now, says Darian Shirazi

Five Minutes With: Benefit from Predictive Now, says Darian Shirazi

By

Darian Shirazi of Radius sees predictive marketing as a rapidly emerging space

One on One: Chetan Kulkarni Hails the Chief Growth Officer

One on One: Chetan Kulkarni Hails the Chief Growth Officer

By

Solving problems for the eCommerce, travel and hospitality industries by driving growth through marketing

Building Brand Connections Beyond Back-to-School

Building Brand Connections Beyond Back-to-School

How Barnes & Noble College uses digital and in-store marketing to support college students throughout their academic career.

4 Ways Brands Can Participate in Geek Culture

4 Ways Brands Can Participate in Geek Culture

By

You can't market to them, so best to join them.

Five Minutes With: Smart Software is Not Enough, says Brendan Morrissey

Five Minutes With: Smart Software is Not Enough, says Brendan Morrissey

By

Brendan Morrissey of Netsertive talks about challenges and opportunities in local digital marketing

Anti-smoking group Truth releases musical FOMO spot for MTV Video Music Awards

Anti-smoking group Truth releases musical FOMO spot for MTV Video Music Awards

"Squadless" takes a money-centric approach to preventing teen smoking, gets custom Twitter emoji.

Why PornHub Is An Unlikely Data-Driven Marketing Power (100%  SFW)

Why PornHub Is An Unlikely Data-Driven Marketing Power (100% SFW)

By

An adult entertainment brand trend setting in digital marketing? Bet you didn't see that com... -_-

Five Minutes With: Telling a Story Takes Time, Says Chris Wright

Five Minutes With: Telling a Story Takes Time, Says Chris Wright

By

Chris Wright of Fifty Five and Five, the digital and content marketing agency for Microsoft Partners, talks about telling stories; and warns that marketing automation tools may not be magic bullets

Lyon: The City of CRM

Lyon: The City of CRM

By

The French city's government digitizes many of its municipal processes to provide more efficient and resourceful solutions for its citizens and staff.

This Time It's For Real: Goodbye Flash

This Time It's For Real: Goodbye Flash

By

Now comes the hard part.

Five Minutes With: Align the Digital Stakeholders, says Jay Stevens

Five Minutes With: Align the Digital Stakeholders, says Jay Stevens

By

Jay Stevens, CRO at Adform, sees TV and out-of-home lagging behind as data driven channels

Getting Candid About Ad Blockers

Getting Candid About Ad Blockers

By

We discuss some of our own ad blocking experiences during a Facebook Live stream.

Long Term Care Associates Gives Its Direct Mail Program a Digital Boost

Long Term Care Associates Gives Its Direct Mail Program a Digital Boost

By

The extended-care insurance marketer implemented a solution to turn handwritten information into digital data and speed up its lead-distribution process.

8 Social Targeting Lessons Marketers Can Learn From Heineken

8 Social Targeting Lessons Marketers Can Learn From Heineken

By

Heineken USA's media director shares the secrets to success he's learned over the years.

Tracking the Ad Blocking Discussion

Tracking the Ad Blocking Discussion

By

Nine articles over the last 12 months that show how the ad blocking conversation has changed.

Lexus's Bracket Challenge Scores Engagement and Brand Favorability

Lexus's Bracket Challenge Scores Engagement and Brand Favorability

By

The luxury automotive brand experiences big wins by relying on content, data, and technology.

Middleware: The Digital Marketer's Invisible Enabler

Middleware: The Digital Marketer's Invisible Enabler

By

You may not know much about it (or anything about it at all), but it silently powers all the relevant connections you make with consumers

5 Reasons Overwatch Is So Successful

5 Reasons Overwatch Is So Successful

By

Good games come out every year. Few command popular culture to the degree that Blizzard's latest has.

Immediate Reaction to... Audience Network Challenging AdSense

Immediate Reaction to... Audience Network Challenging AdSense

By

More than casual observers remark on Facebook's unleashing of its mobile ad network.

Marketing Is Only as Effective as Its Weakest Link

Marketing Is Only as Effective as Its Weakest Link

How can companies identify and eliminate disruptive experiences in the omnichannel marketing chain — before they break customer ­relationships? Marketing insiders weigh in.

Blue Cross Blue Shield RI on Introducing Email Segmentation to your Company

Blue Cross Blue Shield RI on Introducing Email Segmentation to your Company

By

Health insurance provider Blue Cross Blue Shield Rhode Island drove engagement, leads, and conversion through its segmented campaigns.

Spotlight On: Google I/O

Spotlight On: Google I/O

By

Mere hours away, here's what marketers can expect to see at Google I/O.

The marketer's guide to the windfalls and pitfalls of the Internet of Things

The marketer's guide to the windfalls and pitfalls of the Internet of Things

By

The Internet of Things is well known, but not well understood. Here's everything marketers need to know before diving into this latest tech trend.

U.S. Internet Ad Revenues Reach New High in 2015 at $59.6 Billion

U.S. Internet Ad Revenues Reach New High in 2015 at $59.6 Billion

By

Mobile proved to be the biggest driver, accounting for $20.7 billion.

Ad Budgets Continue the Shift to Digital

Ad Budgets Continue the Shift to Digital

By

Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.

Pay Services Show Promise as Ad Blockers, Accenture Predicts

Pay Services Show Promise as Ad Blockers, Accenture Predicts

By

A portent for the near future: 14- to 17-year-olds appear the most willing to avoid ads through paid subscriptions.

Sign up to our newsletters


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings