Digital Marketing

Why Google's Second Shot at Programmatic TV Buying Will Work

Why Google's Second Shot at Programmatic TV Buying Will Work

Things have changed since 2012, and Google's re-entry to the market will change it even more.

One on One: Why Interactive Storytelling is Key for Gen Z

One on One: Why Interactive Storytelling is Key for Gen Z

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Episode's Michael Dawson reveals the best tactics to reach today's teenage female consumers.

Online Video is Evolving into Shared Viewing

Online Video is Evolving into Shared Viewing

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Tumblr joins a growing list of developers exploring shared video viewing sessions.

Striking Matches with MaxPoint

Striking Matches with MaxPoint

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The CRM and matching software vendor catalyses audiences for the marketing eco-system

LIDS Tips its Hat to Social Media

LIDS Tips its Hat to Social Media

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The popular headwear brand wanted to update its social marketing strategy, and found success doing so through Salesforce Marketing Cloud.

One on One: Ric Elert and the Person-Centric Approach

One on One: Ric Elert and the Person-Centric Approach

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Ric Elert of Conversant describes how data picks out the unique (anonymized) customer

Compliance, Content, and Time are the Keys Great to Native Ads

Compliance, Content, and Time are the Keys Great to Native Ads

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Content is selling. Especially when it's FTC compliant, and runs for several months.

One on One: Enter the GIFs, says David McIntosh

One on One: Enter the GIFs, says David McIntosh

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It's GIF season on mobile. David McIntosh shares what marketers need to know.

YouTube is Getting Safer for Brands

YouTube is Getting Safer for Brands

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Changes to YouTube's partner program will make it harder for new channels to make money, but safer for successful creators.

Treating Patients Like Valued Customers

Treating Patients Like Valued Customers

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North Memorial health is evolving its branding to empower patients/customers

One on One: Tapping the Hidden Potential of Podcasts

One on One: Tapping the Hidden Potential of Podcasts

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audioBoom's Stuart Last discusses the burgeoning podcast market, why marketers should tune in, and who they should be targeting.

The Changing Face of Agencies

The Changing Face of Agencies

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Today's most digitally savvy agencies are also consultancies, and they're helping brands drive deep digital transformation

How Digital Agencies Find (and Keep) Clients

How Digital Agencies Find (and Keep) Clients

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Finding clients worth keeping, and keeping the clients you find

3 Reasons the Death of Data Privacy Rules is Bad for Advertisers

3 Reasons the Death of Data Privacy Rules is Bad for Advertisers

The vote to overturn FCC regulations may not be as good for marketers as you think.

One on One: Matthew Myers on Scaling Influence

One on One: Matthew Myers on Scaling Influence

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Matthew Myers of Tidal Labs explains why influencer marketing is only scalable through technology

David's Bridal and Pinterest Want You To Be Your Own Bride

David's Bridal and Pinterest Want You To Be Your Own Bride

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The popular wedding brand teams with one of the most popular visual platforms to drive organic engagement.

Welcome to eCommerce Week

Welcome to eCommerce Week

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Selling over the Internet, in different shapes and forms, will be the subject of this themed week

Marvel Unlimited Should be Better than it is

Marvel Unlimited Should be Better than it is

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This compelling subscription service illustrates the problem with not optimizing the customer experience across channels.

One on One: Tom Libretto says Pegasystems is Putting CRM First

One on One: Tom Libretto says Pegasystems is Putting CRM First

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CMO Tom Libretto explains how Pegasystems is transitioning to a CRM-first company

Why Cookie-Based Marketing Endures

Why Cookie-Based Marketing Endures

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A panel at Gabbcon discussed the merits of other forms of tracking, and why they've yet to take the place of the cookie.

Better Wrong Than Late? The Content Marketing Balancing Act

Better Wrong Than Late? The Content Marketing Balancing Act

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What's more important for content? Being great or being first?

One on One: CMO's Need a Marketing Platform of Record, says David Yovanno

One on One: CMO's Need a Marketing Platform of Record, says David Yovanno

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David Yovanno of Impact Radius describes the ongoing evolution of Impact Radius

How Apps Could Finally Take Flight for Marketers

How Apps Could Finally Take Flight for Marketers

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2017 may be the year marketers finally master the in-app experience, and go beyond customer acquisition to engagement and retention

Welcome to Career Week

Welcome to Career Week

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We take a look at a career in marketing, from the perspective of established marketers and those just starting out

One on One: Erik Requidan on the Value of a Loyal Audience

One on One: Erik Requidan on the Value of a Loyal Audience

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Erik Requidan of Intermarkets explains the importance to publishers and advertisers of a loyal audience

There's More to Video Views than Meets the Eye

There's More to Video Views than Meets the Eye

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One video performance firm believes long views are valuable views

From Fan to Player: Growing DraftKings

From Fan to Player: Growing DraftKings

The brand's senior director of marketing reveals the five ways the daily fantasy sports company drives growth.

Email Marketing Survives Gmail Tabs

Email Marketing Survives Gmail Tabs

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If there's an issue for marketers, it's misclassification

One on One: Louis Rosenberg on the Merits of Swarm Intelligence, the Other A.I.

One on One: Louis Rosenberg on the Merits of Swarm Intelligence, the Other A.I.

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The award-winning A.I. connoisseur breaks down the science and technology behind swarm intelligence, and why marketers should pay attention.

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