Digital Marketing

7-Eleven Redefines Convenience for the Modern Age

7-Eleven Redefines Convenience for the Modern Age

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How the convenience retail chain uses data to deliver relevant experiences across the brick-and-mortar and digital realms.

Harley-Davidson of NYC Revs Up Its Targeting With AI

Harley-Davidson of NYC Revs Up Its Targeting With AI

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The motorcycle dealership boosts sales and reach through automated digital marketing.

CX Will Drive Loyalty in Holiday Season

CX Will Drive Loyalty in Holiday Season

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A new Adobe report finds a surprisingly large number of holiday purchases will be driven by customer experience rather than bargains

SAP Hybris: Going Beyond Packaged Software

SAP Hybris: Going Beyond Packaged Software

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SAP Hybris not only aims to simplify and transform the front-office, but also to create a very different on-demand architecture for business software

40 Under 40 2016: Nidhi Gupta, Western Union

40 Under 40 2016: Nidhi Gupta, Western Union

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Nidhi Gupta began her career at Nestlé, where she grew its culinary and confectionery international business multifold. After a stint at TiE Silicon Valley, Gupta joined Western Union, a leader in global payment services.

40 Under 40 2016: Tracy Kobzeff, eHarmony

40 Under 40 2016: Tracy Kobzeff, eHarmony

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Tracy Kobzeff has more than a decade of experience in marketing and e-commerce.

40 Under 40 2016: Dan LaCivita, Firstborn

40 Under 40 2016: Dan LaCivita, Firstborn

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Dan LaCivita brings more than a decade of experience to his role as CEO of Firstborn, an award-winning strategic design and technology company headquartered in New York City.

40 Under 40 2016: Matt Lattman, Capital One

40 Under 40 2016: Matt Lattman, Capital One

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Matt Lattman leads digital marketing for Capital One's consumer bank.

40 Under 40 2016: Andy Rossmeissl, Faraday

40 Under 40 2016: Andy Rossmeissl, Faraday

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Andy Rossmeissl leads the Faraday team in its quest to revolutionize customer outreach for companies selling things that matter.

40 Under 40 2016: Lauren Metsig, Maestro Health

40 Under 40 2016: Lauren Metsig, Maestro Health

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As CMO, Lauren Metsig leads Maestro Health's strategy and execution of branding, lead generation, PR, and sales support.

40 Under 40 2016: Jasmin Malone, Truth Initiative

40 Under 40 2016: Jasmin Malone, Truth Initiative

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A true West Coast girl at heart, Jasmin Malone was born and raised in sunny Southern California, but has conceded that Washington, DC, is now her home.

40 Under 40 2016: Misty Locke, iProspect

40 Under 40 2016: Misty Locke, iProspect

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As global CMO, Misty Locke provides an ambitious vision for the iProspect brand

40 Under 40 2016: Michael Litt, Vidyard

40 Under 40 2016: Michael Litt, Vidyard

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Michael Litt is the cofounder and CEO of Vidyard, the leading video marketing platform.

40 Under 40 2016: Irene Tserkovny, Docurated

40 Under 40 2016: Irene Tserkovny, Docurated

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Irene Tserkovny has 20 years of marketing and product development experience across eight different industries. She is responsible for product development, product management, and operations at Docurated.

40 Under 40 2016: Amanda Russell, Red Hat

40 Under 40 2016: Amanda Russell, Red Hat

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Amanda Russell is responsible for global partner marketing and driving incremental revenue through Red Hat's cloud partners such as AWS, Azure, and Google in the North America, LATAM, Asia-Pacific, and EMEA regions.

40 Under 40 2016: Sipra Thakur, Imax

40 Under 40 2016: Sipra Thakur, Imax

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Sipra Thakur heads up the digital marketing department at Imax, where she works with her team to create integrated campaigns, identify new areas of growth, and establish strategic partnerships to increase avenues of revenue and marketing impressions.

40 Under 40 2016: Miranda Abney, MilkPEP

40 Under 40 2016: Miranda Abney, MilkPEP

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Miranda Abney is a passionate brand architect with an established track record of developing groundbreaking, fully integrated consumer campaigns.

40 Under 40 2016: Dio Favatas, Truth Initiative

40 Under 40 2016: Dio Favatas, Truth Initiative

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Dio Favatas has more than 10 years' experience in direct response marketing with extensive knowledge of digital outreach and social media.

Princess Auto: Bringing Inventory to the People

Princess Auto: Bringing Inventory to the People

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Princess Auto is solving the problem of remote inventory with order management vendor OrderDynamics

AdBlock Plus Was Always Going to Build an Ads Marketplace

AdBlock Plus Was Always Going to Build an Ads Marketplace

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Not a surprise, AdBlock has been signaling this for years

Five Minutes With: Embrace the Disruption, says Mike Marcellin

Five Minutes With: Embrace the Disruption, says Mike Marcellin

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Mike Marcellin of Juniper Networks discusses the challenges and benefits of digital transformation

One on One: Patrick Hopf on Video Marketing and the Open Web

One on One: Patrick Hopf on Video Marketing and the Open Web

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Patrick Hopf of SourceKnowledge on the challenges of advertising on the open web

Everyone Wants to Connect Their Data

Everyone Wants to Connect Their Data

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Segment Sources want to collect all your ad data into one place, and draw the connections

Five Minutes With: Benefit from Predictive Now, says Darian Shirazi

Five Minutes With: Benefit from Predictive Now, says Darian Shirazi

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Darian Shirazi of Radius sees predictive marketing as a rapidly emerging space

Brave, and the Next Phase of the Ad Blocking Saga

Brave, and the Next Phase of the Ad Blocking Saga

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An ad-blocking browser that gives users a cut of ad revenue? Interesting indeed.

Building Brand Connections Beyond Back-to-School

Building Brand Connections Beyond Back-to-School

How Barnes & Noble College uses digital and in-store marketing to support college students throughout their academic career.

One on One: Chetan Kulkarni Hails the Chief Growth Officer

One on One: Chetan Kulkarni Hails the Chief Growth Officer

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Solving problems for the eCommerce, travel and hospitality industries by driving growth through marketing

4 Ways Brands Can Participate in Geek Culture

4 Ways Brands Can Participate in Geek Culture

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You can't market to them, so best to join them.

Five Minutes With: Smart Software is Not Enough, says Brendan Morrissey

Five Minutes With: Smart Software is Not Enough, says Brendan Morrissey

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Brendan Morrissey of Netsertive talks about challenges and opportunities in local digital marketing

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