Digital Marketing

News Byte: Google Adds Upgrades to AdWords

News Byte: Google Adds Upgrades to AdWords

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Rolling out over the next few months will be tools for mobile app engagement, automated bidding, and A/B testing.

This Earth Day, SodaStream Takes People to 'The Secret Continent'

This Earth Day, SodaStream Takes People to 'The Secret Continent'

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The promotional premise is garbage, of course—some 3.5 million tons of it floating in the Pacific, unbeknownst to millions of drinkers of bottled pop.

Digital Marketing Prowess Could Sway Midterm Elections

Digital Marketing Prowess Could Sway Midterm Elections

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The composition of the 114th Congress may well be determined by great email campaigns instead of negative TV ads.

News Byte: Advertisers Pay for Bogus Mobile Clicks

News Byte: Advertisers Pay for Bogus Mobile Clicks

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A marketing agency discontinues its clients' pay-per-click ads to prevent them from overpaying for fraudulent clicks.

Three Questions for Experian's New VP of Digital

Three Questions for Experian's New VP of Digital

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Digital veteran Jay Stocki, who joined Experian Marketing Services this week, tells why both consumers and marketers are dependent on the data-driven economy.

MTPS 2014: Video Edition

MTPS 2014: Video Edition

The entire 2014 Marketing&Tech Partnership is now available to view, session by session, on demand.

IBM to Invest $100 Million to Digital Marketing

IBM to Invest $100 Million to Digital Marketing

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IBM announces a major investment to expand its Interactive Experience division, addling 1,000 employees and 10 hands-on labs.

News Byte: Epsilon Launches Advanced Digital Solutions Practice

News Byte: Epsilon Launches Advanced Digital Solutions Practice

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The company has three top telecoms and two leading automakers signed up for its cross-functional service.

Winning in the 'Age of Me'

Winning in the 'Age of Me'

Despite all the strides we've made in data science, many brands still segment their customers using very broad strokes. But that needs to change.

eTail Blog Insights: 9 Tips for Initiating Sustainable SEO Strategies

eTail Blog Insights: 9 Tips for Initiating Sustainable SEO Strategies

The keys to SEO today are accessibility, relevance, and authority.

News Byte: Neustar Launches PlatformOne

News Byte: Neustar Launches PlatformOne

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A new interface integrates media intelligence with real-time audience data in a centralized platform.

News Byte: Digital Marketing Spending Set to Surpass Direct Mail

News Byte: Digital Marketing Spending Set to Surpass Direct Mail

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60 Minutes be damned. Four-fifths of of marketers express confidence in data-driven marketing and will spend more on it, says the Direct Marketing Association.

MTPS 2014 Video: Connect with Sports Fans through Marketing & Tech

MTPS 2014 Video: Connect with Sports Fans through Marketing & Tech

As technology continues to change the way sports fans are connecting with the game, marketers are also transforming to meet the fan on their playing field.

MTPS 2014 Video: Embracing Digital Transformation

MTPS 2014 Video: Embracing Digital Transformation

Today, the most critical challenge facing marketers is how quickly they can adapt to the pressures of the rapidly evolving digital economy.

MTPS 2014 Video: Hackonomy—Marketing at Speed

MTPS 2014 Video: Hackonomy—Marketing at Speed

Today not all hackers are bad. Instead, hackers and hack-thinking are the source of a monumental, positive shift in business, creativity, and technology.

News Byte: Pitney Bowes Introduces the "Golden Customer Profile"

News Byte: Pitney Bowes Introduces the "Golden Customer Profile"

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New release of Spectrum platform uses a Google-like graph database to create multi-dimensional views of customers.

Will Digital Be the Death of the Household Name?

Will Digital Be the Death of the Household Name?

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Established companies face extinction if they fail to charge CMOs and CIOs with undertaking digital overhauls in a race to future success, says a Forrester study.

News Byte: Teradata Announces Upgrades at Summit

News Byte: Teradata Announces Upgrades at Summit

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CMO Lisa Arthur advises marketers to get to know the customers behind all the technology.

You Wouldn't Put the Wrong Info on Packaging, So Why Do It Online?

You Wouldn't Put the Wrong Info on Packaging, So Why Do It Online?

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Inaccurate digital product information is a serious turnoff for consumers. Loyalty is built on trust.

Email: Still the Lovable and Reliable Diva of Digital Messaging

Email: Still the Lovable and Reliable Diva of Digital Messaging

Email is an opportunity for a two way dialogue, but too many marketers miss the opportunity to be proactive and strategic with this highly effective channel.

Blurred Lines

Blurred Lines

5 ways to blend direct mail and digital that add flair—and effectiveness—to any campaign.

Your ROI Is in the Mail

Your ROI Is in the Mail

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Yes, direct mail marketing still pays off—usually more than its digital counterparts.

Tips for Improving Your Content Marketing Strategy

Tips for Improving Your Content Marketing Strategy

The digital marketing landscape is filled with choices and content marketing is shaping the future of how consumer decisions are made.

Enter the Chief Marketing Technologist

Enter the Chief Marketing Technologist

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The emerging role of chief marketing technologist makes an impact on business.

The Value of Timing: When to Send Email and Text Messages

The Value of Timing: When to Send Email and Text Messages

Even the right text or email sent at the wrong time could be costly.

News Byte: Teradata Upgrades Campaign Management Solution

News Byte: Teradata Upgrades Campaign Management Solution

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The company promises more relevant communications via embedded predictive analytics and open access across several cloud-based databases.

Drawing a Bead on Always-On Consumers

Drawing a Bead on Always-On Consumers

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It's a 24/7 world for marketers today, with ever-connected consumers always in their sights. Of course, as a new study shows, some are easier to home in on than others.

News Byte: Digital Accounts for Two-Fifths of Publicis 4Q Revenue

News Byte: Digital Accounts for Two-Fifths of Publicis 4Q Revenue

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Web-based methods also represented 20% of organic growth for the agency network during the period.

News Byte:  IBM Debuts 'Smarter Commerce' Ecosystem

News Byte: IBM Debuts 'Smarter Commerce' Ecosystem

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Working with partners, IBM expects to deliver 150 digital marketing solutions that aim to accelerate campaign deployment and maximize ROI.

Rubicon Project Files for IPO

Rubicon Project Files for IPO

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The advertising automation company goes public as digital and mobile advertising continue to grow.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.