Digital Marketing

Programming the Perfect Coffee Campaign

Programming the Perfect Coffee Campaign

91% of ad impressions for recent programmatic campaigns reached Nestlé UK and Ireland's desired market of new consumers

Marketers and the Beanstalk

Marketers and the Beanstalk

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Marketers have been handed magic tech beans to lift them to unheard-of heights. But according to a new study, they are developing acrophobia.

Co-op Funds Are Going Unused

Co-op Funds Are Going Unused

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Advertisers are leaving $14 billion in 'free advertising' on the table.

Is Amazon Really Bigger Than Walmart?

Is Amazon Really Bigger Than Walmart?

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Old schoolers will say heck no. The Waltons outdid Bezos by $400 billion in sales last year. But the digital game is new, and it's a long-term play.

Getting the Download on a New Strategy

Getting the Download on a New Strategy

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What's on the outside of the building that houses Dropbox's headquarters is an entirely different experience than what's on the inside.

Answers to Three Key Questions About Video

Answers to Three Key Questions About Video

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Many marketers know they need video, but the how's and why's can be a bit ambiguous. Here's how marketers can unravel some of the mystery of video marketing.

Prophet Acquires Altimeter Group

Prophet Acquires Altimeter Group

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The marketing and branding consultant seeks to strengthen its digital chops.

The House That Data Built: Use Digital Intelligence To Drive Individualization

The House That Data Built: Use Digital Intelligence To Drive Individualization

Do you struggle to recognize the individuals who engage with your brand across digital touchpoints and thus fail to personalize their experience in a way that really moves the needle? You're not alone.

Epsilon Names Edwards CDO of Agency Business

Epsilon Names Edwards CDO of Agency Business

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The social and mobile expert will direct strategy for the company's agency clients.

It's Not Digital Marketing; It's Just Marketing

It's Not Digital Marketing; It's Just Marketing

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A DMN reader explains how we should look at modern marketing.

Belvedere Vodka Mixes Digital Strategy Into Its Marketing

Belvedere Vodka Mixes Digital Strategy Into Its Marketing

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Shaken or stirred: Marketers for the spirits brand find the right digital recipe for its latest campaign.

Healthcare Providers' Websites Are Under the Weather

Healthcare Providers' Websites Are Under the Weather

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71% of Internet users say healthcare providers' websites could be more helpful.

Will Marketers Sink or Swim in the Digital Tide? [Infographic]

Will Marketers Sink or Swim in the Digital Tide? [Infographic]

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Looks like the mobile and social waves are gaining momentum.

ASICS Stays in Step With Its Consumers

ASICS Stays in Step With Its Consumers

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The athletic wear brand provides interactive experiences that show it understands what it means to be a marathoner.

Evergage Announces MVT Capabilities

Evergage Announces MVT Capabilities

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The new tool aims to help digital marketers optimize digital experiences.

Epsilon Hires Powers to Direct Strategy

Epsilon Hires Powers to Direct Strategy

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An early practitioner of digital methods, he joins the global marketing company's effort to grow its consumer goods business.

Kellogg's Rewards Program Doesn't Flake Out on Digital

Kellogg's Rewards Program Doesn't Flake Out on Digital

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The CPG company revamped its rewards program by using new technology to simplify the member experience.

Nielsen Launches Digital Partner Platform

Nielsen Launches Digital Partner Platform

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Marching ever further away from its diary days, the ratings king widens its digital footprint with BrightRoll, DoubleClick, Rocket Fuel, Viant, among others.

What's the Right Marketing Pour for Liquid Audiences?

What's the Right Marketing Pour for Liquid Audiences?

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Consumers today are too fluid to be tracked by demographic studes, says IAB, which presents the concept at Cannes this week.

Eight O'Clock Coffee Pours On Consumer Engagement

Eight O'Clock Coffee Pours On Consumer Engagement

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The gourmet coffee brand links in-store promotion to social interaction through its multichannel sweepstakes.

Why You Need to Know Ryan Bonifacino

Why You Need to Know Ryan Bonifacino

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The digitally savvy, data-centric CMO is a model for the future of marketing leadership.

A Little Digital Marketing Goes a Long Way

A Little Digital Marketing Goes a Long Way

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Value City Furniture helps shoppers navigate its stores with the help of digital tools.

A Little Digital Marketing Goes a Long Way

A Little Digital Marketing Goes a Long Way

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Value City Furniture helps shoppers navigate its stores with the help of digital tools.

Communispace Is Now Simply C Space

Communispace Is Now Simply C Space

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The new name unites its global units and heralds an expansion into services stemming from its online communities.

Big Shifts in Media Spending?

Big Shifts in Media Spending?

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This could be the year that digital ad spending surpasses broadcast spending, one advisory firm predicts.

Every Season Is Vacation Season for the Tennessee Department of Tourist Development

Every Season Is Vacation Season for the Tennessee Department of Tourist Development

The state tourism organization launched a multi-seasonal campaign to increase engagement among target markets.

Magnetic and MyBuys Merge

Magnetic and MyBuys Merge

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Magnetic bolsters its retargeting platform with MyBuys' enhanced personalization capabilities.

8 Digital Transformation Tips

8 Digital Transformation Tips

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Innovation takes more than just technology; it takes people.

Original Digital Video Programming on the Rise

Original Digital Video Programming on the Rise

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59 million U.S. adults are tuning in to video at least once a month, a study finds.

Marketing's All About Change, Connections, and Engagement in 2015

Marketing's All About Change, Connections, and Engagement in 2015

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Finance giant Amex reveals how to stay current and grow with your customers.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...