CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.
The US Open may be the organization's centerpiece, but its CX strategy is a year-round endeavor.
The long road to digital marketing leadership starts with organizational alignment, a study finds.
Data, social, and the new role of the CMO were just a few of the topics covered during Accenture's #digitalchat on Twitter.
As social media networks evolve and expand, what happens to the priority of marketer's metrics?
Seventy percent of consumers hop from desktop to smartphone to tablet when researching products. More than half of them, though, consummate the sale in-store.
Emails with no subject lines, CEOs on social media, and other top digital tips, trends, and stats for today's marketers.
Three quarters of global marketing chiefs see digital creating a new game in the years directly ahead. The same number, however, doubt they'll be ready for it.
SMBs get cheap access to landing pages, responsive design, and A/B email testing.
Copious road trips lead to insight on the many paths to success marketers are, or should be, traveling today.
More than 2,000 digital consulting experts will join with PwC as strategic adviser to businesses in digital transformation.
The company tells users that it will begin serving ads based on their non-Facebook Web and mobile habits.
It partners with 360i to help brands forecast what content is about to go viral using its proprietary predictive engine.
Ad exchanges displayed marked increases in reach, efficiency, and user quality in the last quarter, a Neustar study says.
Digital has completely transformed the marketing world, but does this new ecosystem promote or hinder customer-centric marketing?
Four digital truths that can help brand marketers create a direct connection with engaged customers.
O3b Networks, whose cofounder heads Google's satellite venture, brings real-time connectivity to ships and drilling platforms in remote sea locations.
Coastal.com CMO Braden Hoeppner is all about data—but never at the expense of the personal touch.
It's time for marketers to shed their misconceptions of referral marketing as a low-volume, low-impact awareness strategy.
Dealers testing BuyerScout reported 20% conversion of car shoppers IDed as "high-probability."
"Marketers need to be spot-on with their first appeals to customers," says the digital marketing veteran.
Company claims its Agility Harmony platform now performs segmentations in minutes instead of hours.
Digital business teams are growing, but dwindling talent pools slow the pace of hires. Functions hardest hit are customer experience, IT, and business analytics.
What is pay-per-call marketing and how can it benefit direct marketers? Here are three things every marketer should know about this relatively new form of digital advertising.
The data company looks to expand its online-offline reach with the purchase of the onboarding service.
Targeted Victory cofounder Zac Moffatt dropped by the Direct Marketing News offices to talk metrics, email, social media, and political marketing.
Two ways digital marketers can shoot higher than average for campaign performance.
Some view it as validation that digital marketing innovation is the sole province of nimble independents. Others see more big deals on the horizon.
Brands value mom—and her business.
Brand spending on premium formats grows 55% in first quarter; AOL agrees to acquire multichannel marketing modeler Convertro.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.