The five-year veteran of the company succeeds Bryan Kennedy, who will now oversee both Epsilon and Conversant.
The motor corporation revs up its interaction with car lovers and gamers not through showrooms, but in living rooms.
Though an effective engagement medium, digital media may not be a marketers' best option for building a brand image, and ultimately, influencing buyers.
Airbnb's release of a new glossy magazine has more digital marketers taking a closer look at conventional print.
PacificUnion Real Estate uses content marketing to create a competitive advantage—and help its agent sell high-end properties.
Don't buy into the hype. More than half of companies are not using digital marketing technology, reveals 451 Research's study of software buyers and vendors.
The Clymb, a flash retailer of close-outs on outdoor gear, goes pioneering in cross-channel analytics and sees a 10% sales increase among targeted segments.
In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.
Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.
The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.
Facebook's reworking of Microsoft's old ad platform provides marketers with cross-device tracking capabilities and metrics. Will Atlas lift the social network to Googalian heights?
The app engagement tool for marketers is opened up to more publishers worldwide.
The first course dedicated to senior-level marketers at the school will endeavor to teach them to think strategically in a digital world.
Have recipes for video content, be adventurous with mobile, and sprinkle liberally with hashtags, social executives like Google's Kristina Hahn recommend.
Digital advertising gurus must be rock stars, after all. They draw long lines whether or not they're on the tops of their games.
The marketing automation company calls on seven years of customer data and Cal Poly to create an ongoing education program.
The snacks brand found a healthy way to navigate today's world of digital marketing saturation.
Aggregating user-generated content helps the company stay ahead of the puck in terms of fan interactivity.
CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.
The US Open may be the organization's centerpiece, but its CX strategy is a year-round endeavor.
The long road to digital marketing leadership starts with organizational alignment, a study finds.
Data, social, and the new role of the CMO were just a few of the topics covered during Accenture's #digitalchat on Twitter.
As social media networks evolve and expand, what happens to the priority of marketer's metrics?
Seventy percent of consumers hop from desktop to smartphone to tablet when researching products. More than half of them, though, consummate the sale in-store.
Emails with no subject lines, CEOs on social media, and other top digital tips, trends, and stats for today's marketers.
Three quarters of global marketing chiefs see digital creating a new game in the years directly ahead. The same number, however, doubt they'll be ready for it.
SMBs get cheap access to landing pages, responsive design, and A/B email testing.
Copious road trips lead to insight on the many paths to success marketers are, or should be, traveling today.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...