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 Digital Marketing

Where are your customers?

February 01, 2012

Where are your customers is a provocative question and one many marketers no doubt are asking of themselves. It's more complicated to answer this question when customers have such a wide array of choice and the megaphone of social media through which to communicate with peers and the wider world, yet marketers have to find ways to meet customer demand for highly relevant communications.
 

Bernhart Associates: Increase in hiring planned for Q1 by direct, digital marketers

January 17, 2012

Fifty-two percent of direct and digital marketers will hire staff this quarter, up from just 40% in the last quarter of 2011, according to an employment report from recruitment firm Bernhart Associates Executive Search released on Jan. 17.
 

Q&A: Aaron Herrington, cofounder and partner, Modea

January 01, 2012

Aaron Herrington, cofounder of and partner at Modea, discusses why transparency and customer engagement are de rigueur in a digital age.
 

Game time

January 01, 2012

Marketing experts agree that gamification drives powerful and prolonged consumer engagements. But is the technology too new to invest in?
 

Razorfish CEO to oversee four additional agencies

December 05, 2011

Bob Lord, global CEO of Razorfish, has added VivaKi network agencies Big Fuel, Denuo, Digitas and Phonevalley to his responsibilities, he said on Dec. 5. He replaces former Digitas CEO Laura Lang, who previously oversaw these assets prior to being named CEO of Time Inc.
 

Email retargeting: no-brainer for brands

December 01, 2011

Contextual targeting. Behavioral targeting. Search retargeting. Targeting specific consumer sectors has become table stakes in combating banner blindness.
 

Digital marketers' next stop: 
the mobile home screen

Russell Glass, CEO, Bizo December 01, 2011

There is a piece of real estate in the digital world that has been around since the advent of the LCD screen on cell phones that nobody has yet figured out. Let's call it the "M-Spot," as in the "most valuable piece of digital real estate on the planet" spot.
 

Q&A: John Noe, CEO, Rokkan

December 01, 2011

John Noe, Rokkan's CEO, discusses the relationship between brands' websites and Facebook pages.
 

IAB issues new ad verification guidelines

November 03, 2011

The Interactive Advertising Bureau (IAB) issued new guidelines designed to ensure a common set of methods and practices for ad verification, the company said in a Nov. 3 statement.
 

Urbana Creative launches digital marketing firm with Latin American focus

October 25, 2011

Miami-based Urbana Creative Group launched digital marketing firm Interaktiva to focus specifically on branding for clients targeting or expanding their businesses into Latin America, the company said on Oct. 25.
 

Q&A: John Lee, director digital marketing and analytics, Flightpath

October 19, 2011

John Lee, director of digital marketing and analytics at digital agency Flightpath, discusses the best ways to marry print and digital marketing and how email can hurt customer relationships.
 

Verizon changes privacy policy to build targeted ad program

October 13, 2011

Verizon Communications changed its privacy policy in order to build a program that uses consumer data to place targeted advertisements online, said Bill Kula, director of media relations at Verizon.
 

Thank you, Steve: Late Apple founder opened the digital door for marketing

October 06, 2011

Steve Jobs gave the world much more than a series of new and ever-shinier toys. In eulogies written by major news outlets, on blogs and in bite-sized Tweets, a common theme quickly emerged: "Steve Jobs changed ________." A lot of things can complete that sentence. Advertising is one.
 

Fewer direct, digital marketers plan to increase staff in Q4: Bernhart Associates

September 26, 2011

The number of direct and digital marketers planning to add staff decreased for the third consecutive quarter, according to an employment report from recruitment firm Bernhart Associates Executive Search released Sept. 25.
 

Hearts On Fire partners with Hearst for insert campaign

September 09, 2011

Jewelry brand Hearts On Fire has teamed with publishing company Hearst Corp. to launch a campaign integrating magazine inserts with two online sweepstakes. The inserts will run in the October issues of seven Hearst magazines.
 

SapientNitro boosts direct response with DAD deal

Anne Cassidy, Campaign September 08, 2011

SapientNitro has acquired DAD, a digital and direct marketing agency, in a deal worth about $42 million. DAD's offices in London, Amsterdam and Munich will be folded into Sapient's European network and operate under the SapientNitro name.
 

KBM Group names VP of data and analytics

August 04, 2011

Shawn Sweeney has been named VP of data and analytics at KBM Group, a new position. The post is effective August 11. Sweeney will report directly to Andy Rutberg, chief data officer and president of global services at Wunderman subsidiary KBM Group.
 

Publicis acquires majority stake in Big Fuel

July 18, 2011

Publicis Groupe has acquired a majority stake in social media agency Big Fuel, in its second major acquisition in three months. The Paris-based holding company will align the shop under the VivaKi network, which operates digital agencies Digitas, Razorfish, Starcom MediaVest Group and Zenith Optimedia.
 

Euro RSCG NY hires Witherspoon to boost Volvo digital work

July 12, 2011

Euro RSCG New York has hired Allyson Witherspoon as global digital brand director, agency CEO Jeff Brooks said July 12. She replaced Maryann Pulvirenti, who left her position as the agency's client services director in April.
 

Fiat names 72andSunny digital AOR

June 26, 2011

Automotive company Fiat Group Automobiles has named interactive agency 72andSunny digital AOR for its North American brand, a source at the company said. The agency will oversee Fiat North America's digital marketing program and will specifically work with Fiat Europe's Turin-based digital agency Domino in developing the company's global website design template.
 

Facebook launches eighth ad unit, designed by Leo Burnett

June 22, 2011

Leo Burnett has created an interactive ad unit for Facebook that will allow brands to initiate conversations with consumers by posting photos, videos, links and status updates onto the social network.
 

E-book sales dash past traditional books at Barnes & Noble

June 22, 2011

Barnes & Noble's e-book sales have raced ahead of traditional book sales, and maybe the company's business plan, too.
 

CreateThe Group buys Morpheus Media to boost digital services

June 20, 2011

Marketing agency CreateThe Group said June 20 that it has acquired Morpheus Media. New York-based CreateThe Group will rebrand the digital shop Morpheus Media, a CreateThe Group company.
 

Digital to spur ad spending growth in next four years: PricewaterhouseCoopers

June 14, 2011

US advertising spending will grow at a 4.2% compound annual growth rate (CAGR) through 2015 to $208 billion, according to a report released June 14 by PricewaterhouseCoopers (PWC). The advisory firm also reported that US ad spending increased by 5.4% in 2010, rebounding from a 14.4% drop the prior year.
 

Q&A: Peter Minnium, consulting director, Interactive Advertising Bureau

June 13, 2011

Peter Minnium, IAB consulting director and head of the Rising Stars program, about how the units' adoption offers a window into the display advertising landscape.
 

LG Electronics appoints iCrossing to global digital account

Sarah Shearman, Campaign June 01, 2011

LG Electronics, the consumer electronics brand, has appointed iCrossing its global digital agency of record. The firm will be responsible for LG's overall global digital strategy, media, creative and the development of search, social and mobile programs.
 

Digital ad revenue reaches all-time high in Q1: IAB

May 26, 2011

US Internet advertising revenue reached $7.3 billion in the first quarter of 2011, an all-time high and a 23% increase compared with Q1 2010, according to industry group the Interactive Advertising Bureau and advisory firm Pricewaterhouse Coopers.
 

Marketo, Zmags launch automation products

May 25, 2011

Two marketing services companies launch products geared toward improving interactions between brands and customers.
 

E-books finally dust print on Amazon

May 20, 2011

Twelve years after it sold its first book, Amazon now sells more e-books than printed copies.
 

Will the Microsoft-Facebook search partnership result in ad revenue?

May 18, 2011

Tech-sector behemoths Microsoft Corp. and Facebook said this week that they're teaming up to integrate more Facebook information, such as user "likes," into Bing's search results. The move is obviously a shot across Google's bow, and if it slices into Google's share of the search market, it could reap ad revenue benefits for Microsoft.