Digital Marketing

Connecting Conversations to Personalize Marketing

Connecting Conversations to Personalize Marketing

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Intercom is all about speaking to customers as if they're known individuals

SAP's Acquisition of Gigya

SAP's Acquisition of Gigya

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The move by the software giant shines a spotlight on customer identity management

One on One: Andrew Landis Talks Small Business Marketing and Gamification

One on One: Andrew Landis Talks Small Business Marketing and Gamification

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The founder and CEO of LuckyDiem discusses the marketing challenges and opportunities small business owners face and how gamification can drive engagement and loyalty

How To Use Image Search To Enhance Marketing Strategy

How To Use Image Search To Enhance Marketing Strategy

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ECommerce has triggered renewed interest in images. Marketers of consumer goods and services should look at providing ways for customers to share and interact with images, particularly in the social media environment

Marketers, it's Time to Start Thinking Like IT

Marketers, it's Time to Start Thinking Like IT

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Cybersecurity is a threat to marketing technology, says RSA

Best Places to Work Winner Podcast: eZanga

Best Places to Work Winner Podcast: eZanga

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The CEO and cofounder of the online marketing firm reveals how he and his wife came up with the company's name and mascot and discusses digital marketing trends. Plus, hear why he'd like to see less email marketing

Is Malware Affecting Your Customer Experiences?

Is Malware Affecting Your Customer Experiences?

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A snapshot of this year's malware activity and how it could be impacting companies' bottom lines

Cartoon: And Mama Bear Said...

Cartoon: And Mama Bear Said...

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Where's that Goldilocks?

The Changing Face of B2B Marketing

The Changing Face of B2B Marketing

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The B2B buyer journey has changed, and brands need to react

Best Places to Work Winner Podcast: Podium

Best Places to Work Winner Podcast: Podium

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Eric Rea calls into the podcast to talk about the Podium working experience

Telling Effective Stories About Healthcare Tech

Telling Effective Stories About Healthcare Tech

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It's smart marketing for healthcare brands to engage patients in a narrative about cutting-edge technology

What's That in Marketing Technology Years?

What's That in Marketing Technology Years?

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Once they're no longer puppies, dogs age about 5 years for every human year. Marketing Tech companies age faster

AC Business Media Acquires DMN

AC Business Media Acquires DMN

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A leading B2B media and business intelligence company announces that DMN has joined its brand portfolio

How a Luxury Travel Brand Drives Personalization at Scale

How a Luxury Travel Brand Drives Personalization at Scale

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Jetlore's AI helps luxury travel company SecretEscapes personalize communications with millions of members

Talking OTT with Roku

Talking OTT with Roku

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The reach of broadcast TV combined with precise addressability should be a marketer's dream come true.

Instant Dashboards from Datorama

Instant Dashboards from Datorama

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Datorama's SmartLenses focus marketing data into out-of-the-box dashboards

One on One: Adam Corey on Getting to the Other Side of the Pixels

One on One: Adam Corey on Getting to the Other Side of the Pixels

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Adam Corey of Tealium explains how tag management supports a data layer, and enables personalized marketing

One on One: Digital Transformation is Still Challenging Marketers

One on One: Digital Transformation is Still Challenging Marketers

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Even this late into web 2.0, businesses are having a hard time going digital-first.

In the Mood for Marketing

In the Mood for Marketing

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Sentiment plus AI can hit the consumer at the right time and place — and in the right mood too

One on One: Rethinking Video's Place in Marketing

One on One: Rethinking Video's Place in Marketing

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Chris Savage dives in on the opportunities that lie in video's future, and what marketers can do differently now

The Force Awakens For Retail: Re-imagining Digital Strategy

The Force Awakens For Retail: Re-imagining Digital Strategy

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Amazon's acquisition of Whole Food Market will force grocers and retailers to rethink their digital media, data aggregation, and analytics. Here's what marketers can learn from the latest Amazon initiative

YouTube Heats Up VR Market

YouTube Heats Up VR Market

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VR may take a leap forward thanks to new YouTube tools

Cartoon: Always Connected

Cartoon: Always Connected

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Meet your customer with the right message, any time, anywhere

5 Reasons Amazon's Whole Food Acquisition Isn't a Brick and Mortar Move

5 Reasons Amazon's Whole Food Acquisition Isn't a Brick and Mortar Move

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Amazon just reminded us: We're living in the matrix

Instagram is Adding Transparency to Influencer Marketing

Instagram is Adding Transparency to Influencer Marketing

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A tool will tag sponsored posts, and provide brands and influencers with access to analytics.

Patreon is Bringing CRM to Creators

Patreon is Bringing CRM to Creators

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The Salesforce model is expanding to content creators.

Apple is Bringing Analytics to Podcasts

Apple is Bringing Analytics to Podcasts

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The company quietly announced updates to its popular podcasting app.

Meet the Marketer: Jackie Lamping

Meet the Marketer: Jackie Lamping

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Jackie Lamping, VP of marketing at Sojern, has always questioned the methodology behind marketing and now bring her sense of curiosity to the tourism industry.

Exploring the Future of OTT Video

Exploring the Future of OTT Video

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Many see mobile as the top channel for video, but over-the-top (OTT) is looking like a strong challenger

Why Marketers Should Care about Massachusetts' Tax on Cookies

Why Marketers Should Care about Massachusetts' Tax on Cookies

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Cookies may be of decreasing importance, but this tax is still important for marketers.

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