Digital Marketing

One on One: Nanigans' Ric Calvillo On Remarketing & Incremental Revenue

One on One: Nanigans' Ric Calvillo On Remarketing & Incremental Revenue

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CEO and co-founder of Boston-based Nanigans talks digital ad strategy

Google's Ad Block Update Is Live. We Asked Marketers What They Think.

Google's Ad Block Update Is Live. We Asked Marketers What They Think.

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How marketing leaders have tweaked their digital advertising strategies

How Mattress Mack Uses AI To Power His Furniture Empire

How Mattress Mack Uses AI To Power His Furniture Empire

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Gallery Furniture teams with Albert to drive digital customer experiences

Welcome to Retail Week 2018

Welcome to Retail Week 2018

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How retail is dissolving the digital/physical frontier

Snapchat Redesign Under Fire After Strong Earnings Report

Snapchat Redesign Under Fire After Strong Earnings Report

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Angry Snapchat users turn to Twitter to criticize the app's new look

A Blessing, A Curse: Inside MVMT's Digital Ad Strategy

A Blessing, A Curse: Inside MVMT's Digital Ad Strategy

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With great data comes great responsibility

How Retailers Are Using AR in Marketing

How Retailers Are Using AR in Marketing

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Retailers are having success with using augmented reality in marketing, bridging the gap between online and offline aesthetics

Tourism Australia Connects With Travelers Through Native Ads

Tourism Australia Connects With Travelers Through Native Ads

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Tourism Australia partners with Oath to bring travel closer to home

Cartoon: The Evolution of Ordering Pizza

Cartoon: The Evolution of Ordering Pizza

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What's coming after voice?

Alexa May Give Voice to Targeted Marketing

Alexa May Give Voice to Targeted Marketing

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Amazon may roll out voice-powered ads on its Echo devices

Amazon Sets Sights On Advertising, Google

Amazon Sets Sights On Advertising, Google

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Reports suggest Amazon is exploring new ways to compete in the digital ad space

AI and Fashion Marketing: A Perfect Match

AI and Fashion Marketing: A Perfect Match

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Alibaba crushed China's Singles Day again, aided this time by AI

Oh, The Weather Outside Is...An Important Marketing Tool?

Oh, The Weather Outside Is...An Important Marketing Tool?

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IBM Watson takes a closer look at the impact of weather on holiday season shoppers

CMOs Eye Big Data, Digital Spend For 2018 Budgets

CMOs Eye Big Data, Digital Spend For 2018 Budgets

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Marketing leaders allocate more to analytics as demand for data-driven insights increases

Holding Influencers Accountable: Using Big Data To Improve ROI

Holding Influencers Accountable: Using Big Data To Improve ROI

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A strong influencer marketing strategy comes down to two things - accountability and analytics

Holiday 2017 Trends: Mobile, In-Store Deals Deliver Brand Loyalty

Holiday 2017 Trends: Mobile, In-Store Deals Deliver Brand Loyalty

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Holiday season's in full swing — and this year, it's more mobile than ever

5 Tips For Mobile Engagement That Sticks

5 Tips For Mobile Engagement That Sticks

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Braze SVP of Marketing Marissa Aydlett shares her tips on how to improve mobile engagement strategy through cross-channel campaigns

One on One: If Digital is Right, We're Your Ladies, says Sandy Rubinstein

One on One: If Digital is Right, We're Your Ladies, says Sandy Rubinstein

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Sandy Rubinstein of DXagency discusses the opportunities and challenges of digital marketing

Digital, Paid Search Drive Black Friday Sales This Holiday Season

Digital, Paid Search Drive Black Friday Sales This Holiday Season

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Personalized campaigns and machine learning drive holiday season revenue from a growing digital consumer base

Where Your Digital Ads Are At

Where Your Digital Ads Are At

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Pixel tracking can help brands know where their ads are ending up

Connecting Conversations to Personalize Marketing

Connecting Conversations to Personalize Marketing

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Intercom is all about speaking to customers as if they're known individuals

SAP's Acquisition of Gigya

SAP's Acquisition of Gigya

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The move by the software giant shines a spotlight on customer identity management

One on One: Andrew Landis Talks Small Business Marketing and Gamification

One on One: Andrew Landis Talks Small Business Marketing and Gamification

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The founder and CEO of LuckyDiem discusses the marketing challenges and opportunities small business owners face and how gamification can drive engagement and loyalty

How To Use Image Search To Enhance Marketing Strategy

How To Use Image Search To Enhance Marketing Strategy

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ECommerce has triggered renewed interest in images. Marketers of consumer goods and services should look at providing ways for customers to share and interact with images, particularly in the social media environment

Marketers, it's Time to Start Thinking Like IT

Marketers, it's Time to Start Thinking Like IT

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Cybersecurity is a threat to marketing technology, says RSA

Best Places to Work Winner Podcast: eZanga

Best Places to Work Winner Podcast: eZanga

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The CEO and cofounder of the online marketing firm reveals how he and his wife came up with the company's name and mascot and discusses digital marketing trends. Plus, hear why he'd like to see less email marketing

Is Malware Affecting Your Customer Experiences?

Is Malware Affecting Your Customer Experiences?

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A snapshot of this year's malware activity and how it could be impacting companies' bottom lines

Cartoon: And Mama Bear Said...

Cartoon: And Mama Bear Said...

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Where's that Goldilocks?

The Changing Face of B2B Marketing

The Changing Face of B2B Marketing

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The B2B buyer journey has changed, and brands need to react

Best Places to Work Winner Podcast: Podium

Best Places to Work Winner Podcast: Podium

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Eric Rea calls into the podcast to talk about the Podium working experience

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