Digital Marketing

5 Reasons Amazon's Whole Food Acquisition Isn't a Brick and Mortar Move

5 Reasons Amazon's Whole Food Acquisition Isn't a Brick and Mortar Move

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Amazon just reminded us: We're living in the matrix

Instagram is Adding Transparency to Influencer Marketing

Instagram is Adding Transparency to Influencer Marketing

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A tool will tag sponsored posts, and provide brands and influencers with access to analytics.

Patreon is Bringing CRM to Creators

Patreon is Bringing CRM to Creators

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The Salesforce model is expanding to content creators.

Apple is Bringing Analytics to Podcasts

Apple is Bringing Analytics to Podcasts

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The company quietly announced updates to its popular podcasting app.

Meet the Marketer: Jackie Lamping

Meet the Marketer: Jackie Lamping

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Jackie Lamping, VP of marketing at Sojern, has always questioned the methodology behind marketing and now bring her sense of curiosity to the tourism industry.

Exploring the Future of OTT Video

Exploring the Future of OTT Video

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Many see mobile as the top channel for video, but over-the-top (OTT) is looking like a strong challenger

Why Marketers Should Care about Massachusetts' Tax on Cookies

Why Marketers Should Care about Massachusetts' Tax on Cookies

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Cookies may be of decreasing importance, but this tax is still important for marketers.

UK Location Intelligence Veteran Stakes US Claim

UK Location Intelligence Veteran Stakes US Claim

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Blis places an intriguing bet on the power of location intelligence to predict customer behavior

Why Google's Second Shot at Programmatic TV Buying Will Work

Why Google's Second Shot at Programmatic TV Buying Will Work

Things have changed since 2012, and Google's re-entry to the market will change it even more.

One on One: Why Interactive Storytelling is Key for Gen Z

One on One: Why Interactive Storytelling is Key for Gen Z

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Episode's Michael Dawson reveals the best tactics to reach today's teenage female consumers.

Online Video is Evolving into Shared Viewing

Online Video is Evolving into Shared Viewing

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Tumblr joins a growing list of developers exploring shared video viewing sessions.

Striking Matches with MaxPoint

Striking Matches with MaxPoint

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The CRM and matching software vendor catalyses audiences for the marketing eco-system

LIDS Tips its Hat to Social Media

LIDS Tips its Hat to Social Media

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The popular headwear brand wanted to update its social marketing strategy, and found success doing so through Salesforce Marketing Cloud.

One on One: Ric Elert and the Person-Centric Approach

One on One: Ric Elert and the Person-Centric Approach

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Ric Elert of Conversant describes how data picks out the unique (anonymized) customer

Compliance, Content, and Time are the Keys Great to Native Ads

Compliance, Content, and Time are the Keys Great to Native Ads

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Content is selling. Especially when it's FTC compliant, and runs for several months.

One on One: Enter the GIFs, says David McIntosh

One on One: Enter the GIFs, says David McIntosh

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It's GIF season on mobile. David McIntosh shares what marketers need to know.

YouTube is Getting Safer for Brands

YouTube is Getting Safer for Brands

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Changes to YouTube's partner program will make it harder for new channels to make money, but safer for successful creators.

Treating Patients Like Valued Customers

Treating Patients Like Valued Customers

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North Memorial health is evolving its branding to empower patients/customers

One on One: Tapping the Hidden Potential of Podcasts

One on One: Tapping the Hidden Potential of Podcasts

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audioBoom's Stuart Last discusses the burgeoning podcast market, why marketers should tune in, and who they should be targeting.

The Changing Face of Agencies

The Changing Face of Agencies

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Today's most digitally savvy agencies are also consultancies, and they're helping brands drive deep digital transformation

How Digital Agencies Find (and Keep) Clients

How Digital Agencies Find (and Keep) Clients

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Finding clients worth keeping, and keeping the clients you find

3 Reasons the Death of Data Privacy Rules is Bad for Advertisers

3 Reasons the Death of Data Privacy Rules is Bad for Advertisers

The vote to overturn FCC regulations may not be as good for marketers as you think.

One on One: Matthew Myers on Scaling Influence

One on One: Matthew Myers on Scaling Influence

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Matthew Myers of Tidal Labs explains why influencer marketing is only scalable through technology

David's Bridal and Pinterest Want You To Be Your Own Bride

David's Bridal and Pinterest Want You To Be Your Own Bride

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The popular wedding brand teams with one of the most popular visual platforms to drive organic engagement.

Welcome to eCommerce Week

Welcome to eCommerce Week

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Selling over the Internet, in different shapes and forms, will be the subject of this themed week

Marvel Unlimited Should be Better than it is

Marvel Unlimited Should be Better than it is

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This compelling subscription service illustrates the problem with not optimizing the customer experience across channels.

One on One: Tom Libretto says Pegasystems is Putting CRM First

One on One: Tom Libretto says Pegasystems is Putting CRM First

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CMO Tom Libretto explains how Pegasystems is transitioning to a CRM-first company

Why Cookie-Based Marketing Endures

Why Cookie-Based Marketing Endures

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A panel at Gabbcon discussed the merits of other forms of tracking, and why they've yet to take the place of the cookie.

Better Wrong Than Late? The Content Marketing Balancing Act

Better Wrong Than Late? The Content Marketing Balancing Act

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What's more important for content? Being great or being first?

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