Digital Marketing

 Amobee's New Service Optimizes Targeting for Brands Like Del Monte

Amobee's New Service Optimizes Targeting for Brands Like Del Monte

By

With Sales Accelerator, Del Monte can 'tweak the levers' during a campaign to boost reach and revenu

Givewith Aims To Improve Social Impact Through Digital Advertising

Givewith Aims To Improve Social Impact Through Digital Advertising

By

CBS EcoMedia CEO Paul Polizzotto's latest company wants to make donating to nonprofits easier

One on One: Daina Middleton on Independent CRMs

One on One: Daina Middleton on Independent CRMs

By

How does an independent CRM play with an existing marketing stack? What's the role of an independent CRM? Daina Middleton of Ansira has answers

One on One: Louis Rosenberg on the Merits of Swarm Intelligence, the Other AI

One on One: Louis Rosenberg on the Merits of Swarm Intelligence, the Other AI

The award-winning AI connoisseur breaks down the science and technology behind swarm intelligence, and why marketers should pay attention.

LinkedIn Advertising: A Breakdown For B2B Marketers

LinkedIn Advertising: A Breakdown For B2B Marketers

By

A breakdown of the basics behind LinkedIn advertising for B2B marketers

Scrivito Launches 'Server-Less' CMS

Scrivito Launches 'Server-Less' CMS

By

The cloud-based service also relies on JavaScript technology to help conceal backend complexity

Does Quality Content Matter in Digital Advertising?

Does Quality Content Matter in Digital Advertising?

To survive in a data-centric, digital world, we need to contemplate true value

Study: Consumers Are Creeped Out, And Brands Know It Too

Study: Consumers Are Creeped Out, And Brands Know It Too

By

When does personalization cross the line?

This Marketing Agency's Also A Brewery, And It Helps Their Brand Mission

This Marketing Agency's Also A Brewery, And It Helps Their Brand Mission

By

A digital agency, that's also a brewery? We had to ask, and maybe, that's the point

Winter Olympics By The Numbers: Brands Win Big On Social Media

Winter Olympics By The Numbers: Brands Win Big On Social Media

By

Overall viewership was down, but social and mobile tell a different story

The Hall of Femme Podcast: Janel Laravie, Chacka Marketing

The Hall of Femme Podcast: Janel Laravie, Chacka Marketing

The founder and CEO of digital media agency Chacka Marketing

One on One: Nanigans' Ric Calvillo On Remarketing & Incremental Revenue

One on One: Nanigans' Ric Calvillo On Remarketing & Incremental Revenue

By

CEO and co-founder of Boston-based Nanigans talks digital ad strategy

Google's Ad Block Update Is Live. We Asked Marketers What They Think.

Google's Ad Block Update Is Live. We Asked Marketers What They Think.

By

How marketing leaders have tweaked their digital advertising strategies

How Mattress Mack Uses AI To Power His Furniture Empire

How Mattress Mack Uses AI To Power His Furniture Empire

By

Gallery Furniture teams with Albert to drive digital customer experiences

Welcome to Retail Week 2018

Welcome to Retail Week 2018

By

How retail is dissolving the digital/physical frontier

Snapchat Redesign Under Fire After Strong Earnings Report

Snapchat Redesign Under Fire After Strong Earnings Report

By

Angry Snapchat users turn to Twitter to criticize the app's new look

A Blessing, A Curse: Inside MVMT's Digital Ad Strategy

A Blessing, A Curse: Inside MVMT's Digital Ad Strategy

By

With great data comes great responsibility

How Retailers Are Using AR in Marketing

How Retailers Are Using AR in Marketing

By

Retailers are having success with using augmented reality in marketing, bridging the gap between online and offline aesthetics

Tourism Australia Connects With Travelers Through Native Ads

Tourism Australia Connects With Travelers Through Native Ads

By

Tourism Australia partners with Oath to bring travel closer to home

Cartoon: The Evolution of Ordering Pizza

Cartoon: The Evolution of Ordering Pizza

By

What's coming after voice?

Alexa May Give Voice to Targeted Marketing

Alexa May Give Voice to Targeted Marketing

By

Amazon may roll out voice-powered ads on its Echo devices

Amazon Sets Sights On Advertising, Google

Amazon Sets Sights On Advertising, Google

By

Reports suggest Amazon is exploring new ways to compete in the digital ad space

AI and Fashion Marketing: A Perfect Match

AI and Fashion Marketing: A Perfect Match

By

Alibaba crushed China's Singles Day again, aided this time by AI

Oh, The Weather Outside Is...An Important Marketing Tool?

Oh, The Weather Outside Is...An Important Marketing Tool?

By

IBM Watson takes a closer look at the impact of weather on holiday season shoppers

CMOs Eye Big Data, Digital Spend For 2018 Budgets

CMOs Eye Big Data, Digital Spend For 2018 Budgets

By

Marketing leaders allocate more to analytics as demand for data-driven insights increases

Holding Influencers Accountable: Using Big Data To Improve ROI

Holding Influencers Accountable: Using Big Data To Improve ROI

By

A strong influencer marketing strategy comes down to two things - accountability and analytics

Holiday 2017 Trends: Mobile, In-Store Deals Deliver Brand Loyalty

Holiday 2017 Trends: Mobile, In-Store Deals Deliver Brand Loyalty

By

Holiday season's in full swing — and this year, it's more mobile than ever

5 Tips For Mobile Engagement That Sticks

5 Tips For Mobile Engagement That Sticks

By

Braze SVP of Marketing Marissa Aydlett shares her tips on how to improve mobile engagement strategy through cross-channel campaigns

One on One: If Digital is Right, We're Your Ladies, says Sandy Rubinstein

One on One: If Digital is Right, We're Your Ladies, says Sandy Rubinstein

By

Sandy Rubinstein of DXagency discusses the opportunities and challenges of digital marketing

Digital, Paid Search Drive Black Friday Sales This Holiday Season

Digital, Paid Search Drive Black Friday Sales This Holiday Season

By

Personalized campaigns and machine learning drive holiday season revenue from a growing digital consumer base

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above