Intercom is all about speaking to customers as if they're known individuals
The move by the software giant shines a spotlight on customer identity management
The founder and CEO of LuckyDiem discusses the marketing challenges and opportunities small business owners face and how gamification can drive engagement and loyalty
ECommerce has triggered renewed interest in images. Marketers of consumer goods and services should look at providing ways for customers to share and interact with images, particularly in the social media environment
Cybersecurity is a threat to marketing technology, says RSA
The CEO and cofounder of the online marketing firm reveals how he and his wife came up with the company's name and mascot and discusses digital marketing trends. Plus, hear why he'd like to see less email marketing
A snapshot of this year's malware activity and how it could be impacting companies' bottom lines
Where's that Goldilocks?
The B2B buyer journey has changed, and brands need to react
Eric Rea calls into the podcast to talk about the Podium working experience
It's smart marketing for healthcare brands to engage patients in a narrative about cutting-edge technology
Once they're no longer puppies, dogs age about 5 years for every human year. Marketing Tech companies age faster
A leading B2B media and business intelligence company announces that DMN has joined its brand portfolio
Jetlore's AI helps luxury travel company SecretEscapes personalize communications with millions of members
The reach of broadcast TV combined with precise addressability should be a marketer's dream come true.
Datorama's SmartLenses focus marketing data into out-of-the-box dashboards
Adam Corey of Tealium explains how tag management supports a data layer, and enables personalized marketing
Even this late into web 2.0, businesses are having a hard time going digital-first.
Sentiment plus AI can hit the consumer at the right time and place — and in the right mood too
Chris Savage dives in on the opportunities that lie in video's future, and what marketers can do differently now
Amazon's acquisition of Whole Food Market will force grocers and retailers to rethink their digital media, data aggregation, and analytics. Here's what marketers can learn from the latest Amazon initiative
VR may take a leap forward thanks to new YouTube tools
Meet your customer with the right message, any time, anywhere
Amazon just reminded us: We're living in the matrix
A tool will tag sponsored posts, and provide brands and influencers with access to analytics.
The Salesforce model is expanding to content creators.
The company quietly announced updates to its popular podcasting app.
Jackie Lamping, VP of marketing at Sojern, has always questioned the methodology behind marketing and now bring her sense of curiosity to the tourism industry.
Many see mobile as the top channel for video, but over-the-top (OTT) is looking like a strong challenger
Cookies may be of decreasing importance, but this tax is still important for marketers.
Company of the Week
Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.