Digital Marketing

4 Ways Brands Can Participate in Geek Culture

4 Ways Brands Can Participate in Geek Culture

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You can't market to them, so best to join them.

Five Minutes With: Smart Software is Not Enough, says Brendan Morrissey

Five Minutes With: Smart Software is Not Enough, says Brendan Morrissey

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Brendan Morrissey of Netsertive talks about challenges and opportunities in local digital marketing

Anti-smoking group Truth releases musical FOMO spot for MTV Video Music Awards

Anti-smoking group Truth releases musical FOMO spot for MTV Video Music Awards

"Squadless" takes a money-centric approach to preventing teen smoking, gets custom Twitter emoji.

Why PornHub Is An Unlikely Data-Driven Marketing Power (100%  SFW)

Why PornHub Is An Unlikely Data-Driven Marketing Power (100% SFW)

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An adult entertainment brand trend setting in digital marketing? Bet you didn't see that com... -_-

Five Minutes With: Telling a Story Takes Time, Says Chris Wright

Five Minutes With: Telling a Story Takes Time, Says Chris Wright

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Chris Wright of Fifty Five and Five, the digital and content marketing agency for Microsoft Partners, talks about telling stories; and warns that marketing automation tools may not be magic bullets

Lyon: The City of CRM

Lyon: The City of CRM

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The French city's government digitizes many of its municipal processes to provide more efficient and resourceful solutions for its citizens and staff.

This Time It's For Real: Goodbye Flash

This Time It's For Real: Goodbye Flash

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Now comes the hard part.

Five Minutes With: Align the Digital Stakeholders, says Jay Stevens

Five Minutes With: Align the Digital Stakeholders, says Jay Stevens

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Jay Stevens, CRO at Adform, sees TV and out-of-home lagging behind as data driven channels

Getting Candid About Ad Blockers

Getting Candid About Ad Blockers

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We discuss some of our own ad blocking experiences during a Facebook Live stream.

Long Term Care Associates Gives Its Direct Mail Program a Digital Boost

Long Term Care Associates Gives Its Direct Mail Program a Digital Boost

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The extended-care insurance marketer implemented a solution to turn handwritten information into digital data and speed up its lead-distribution process.

8 Social Targeting Lessons Marketers Can Learn From Heineken

8 Social Targeting Lessons Marketers Can Learn From Heineken

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Heineken USA's media director shares the secrets to success he's learned over the years.

Tracking the Ad Blocking Discussion

Tracking the Ad Blocking Discussion

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Nine articles over the last 12 months that show how the ad blocking conversation has changed.

Lexus's Bracket Challenge Scores Engagement and Brand Favorability

Lexus's Bracket Challenge Scores Engagement and Brand Favorability

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The luxury automotive brand experiences big wins by relying on content, data, and technology.

Middleware: The Digital Marketer's Invisible Enabler

Middleware: The Digital Marketer's Invisible Enabler

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You may not know much about it (or anything about it at all), but it silently powers all the relevant connections you make with consumers

5 Reasons Overwatch Is So Successful

5 Reasons Overwatch Is So Successful

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Good games come out every year. Few command popular culture to the degree that Blizzard's latest has.

Immediate Reaction to... Audience Network Challenging AdSense

Immediate Reaction to... Audience Network Challenging AdSense

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More than casual observers remark on Facebook's unleashing of its mobile ad network.

Marketing Is Only as Effective as Its Weakest Link

Marketing Is Only as Effective as Its Weakest Link

How can companies identify and eliminate disruptive experiences in the omnichannel marketing chain — before they break customer ­relationships? Marketing insiders weigh in.

Blue Cross Blue Shield RI on Introducing Email Segmentation to your Company

Blue Cross Blue Shield RI on Introducing Email Segmentation to your Company

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Health insurance provider Blue Cross Blue Shield Rhode Island drove engagement, leads, and conversion through its segmented campaigns.

Spotlight On: Google I/O

Spotlight On: Google I/O

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Mere hours away, here's what marketers can expect to see at Google I/O.

The marketer's guide to the windfalls and pitfalls of the Internet of Things

The marketer's guide to the windfalls and pitfalls of the Internet of Things

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The Internet of Things is well known, but not well understood. Here's everything marketers need to know before diving into this latest tech trend.

U.S. Internet Ad Revenues Reach New High in 2015 at $59.6 Billion

U.S. Internet Ad Revenues Reach New High in 2015 at $59.6 Billion

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Mobile proved to be the biggest driver, accounting for $20.7 billion.

Ad Budgets Continue the Shift to Digital

Ad Budgets Continue the Shift to Digital

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Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.

Pay Services Show Promise as Ad Blockers, Accenture Predicts

Pay Services Show Promise as Ad Blockers, Accenture Predicts

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A portent for the near future: 14- to 17-year-olds appear the most willing to avoid ads through paid subscriptions.

67% of All Digital Ads Are Now Bought Programmatically

67% of All Digital Ads Are Now Bought Programmatically

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Next year the percentage will rise to 72% and represent $27 billion in ad spend, according to an eMarketer research report.

Why Be an "Experience" Business? Because Customers Expect It

Why Be an "Experience" Business? Because Customers Expect It

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When brands focus on the experience rather than on the product, customers respond—with their dollars and their loyalty.

It's Time to Be an Experience Business

It's Time to Be an Experience Business

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The theme at the 2016 Adobe Summit is why and how to transform to an experience business. Adobe made several product announcements in line with that theme.

Marketers Put Pedal to the Metal on Technology

Marketers Put Pedal to the Metal on Technology

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They're assuming the driver's seat and accelerating spending even though their roadmaps are unclear, says a study.

It All Starts With the Customer

It All Starts With the Customer

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Speakers at #Excom2016 emphasized that companies need to put customers at the center of their strategic decision making.

On Martech: Forget the Quest for the Best and Buy the Really Good

On Martech: Forget the Quest for the Best and Buy the Really Good

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It's time that's of the essence in the hunt for marketing tech solutions, not perfection, counsels an expert.

One Plus One Forever

One Plus One Forever

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One-to-one is yesterday, according to direct marketing legend Stan Rapp, who holds that engagement is but the first step to the ultimate goal: entanglement.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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