Digital Marketing

Digital Dominates the Purchase Path, Which Still Tends to End in Stores

Digital Dominates the Purchase Path, Which Still Tends to End in Stores

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Seventy percent of consumers hop from desktop to smartphone to tablet when researching products. More than half of them, though, consummate the sale in-store.

15 Digital Facts Every Marketer Should Know

15 Digital Facts Every Marketer Should Know

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Emails with no subject lines, CEOs on social media, and other top digital tips, trends, and stats for today's marketers.

CMOs: Expect Major Change in Next 5 Years

CMOs: Expect Major Change in Next 5 Years

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Three quarters of global marketing chiefs see digital creating a new game in the years directly ahead. The same number, however, doubt they'll be ready for it.

GetResponse Intros D-I-Y Landing Pages

GetResponse Intros D-I-Y Landing Pages

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SMBs get cheap access to landing pages, responsive design, and A/B email testing.

What's on Marketers' Minds?

What's on Marketers' Minds?

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Copious road trips lead to insight on the many paths to success marketers are, or should be, traveling today.

PwC Announces Digital Services Business

PwC Announces Digital Services Business

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More than 2,000 digital consulting experts will join with PwC as strategic adviser to businesses in digital transformation.

Facebook Intros Expanded Targeting Options

Facebook Intros Expanded Targeting Options

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The company tells users that it will begin serving ads based on their non-Facebook Web and mobile habits.

Mashable To Rev Up Velocity for Marketers

Mashable To Rev Up Velocity for Marketers

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It partners with 360i to help brands forecast what content is about to go viral using its proprietary predictive engine.

Exchanges Gain in Favor Among Direct Marketers

Exchanges Gain in Favor Among Direct Marketers

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Ad exchanges displayed marked increases in reach, efficiency, and user quality in the last quarter, a Neustar study says.

Does Digital Transformation Drive Customer Centricity?

Does Digital Transformation Drive Customer Centricity?

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Digital has completely transformed the marketing world, but does this new ecosystem promote or hinder customer-centric marketing?

A Direct Path to Brand Marketing

A Direct Path to Brand Marketing

Four digital truths that can help brand marketers create a direct connection with engaged customers.

Google's Satellite Connection

Google's Satellite Connection

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O3b Networks, whose cofounder heads Google's satellite venture, brings real-time connectivity to ships and drilling platforms in remote sea locations.

A Highly Human Approach to Digital Marketing

A Highly Human Approach to Digital Marketing

Coastal.com CMO Braden Hoeppner is all about data—but never at the expense of the personal touch.

Fact Versus Fiction: Shedding Referral Marketing's Old Myths

Fact Versus Fiction: Shedding Referral Marketing's Old Myths

It's time for marketers to shed their misconceptions of referral marketing as a low-volume, low-impact awareness strategy.

Most Likely Buyers Report Launched for Auto Dealers

Most Likely Buyers Report Launched for Auto Dealers

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Dealers testing BuyerScout reported 20% conversion of car shoppers IDed as "high-probability."

Neustar Names Lisa Joy Rosner CMO

Neustar Names Lisa Joy Rosner CMO

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"Marketers need to be spot-on with their first appeals to customers," says the digital marketing veteran.

Epsilon Taps Hadoop to Speed Up Segmentation

Epsilon Taps Hadoop to Speed Up Segmentation

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Company claims its Agility Harmony platform now performs segmentations in minutes instead of hours.

Forrester: CX Jobs the Hardest to Fill With Digital Pros

Forrester: CX Jobs the Hardest to Fill With Digital Pros

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Digital business teams are growing, but dwindling talent pools slow the pace of hires. Functions hardest hit are customer experience, IT, and business analytics.

Back to the Future with Pay-Per-Call Marketing

Back to the Future with Pay-Per-Call Marketing

What is pay-per-call marketing and how can it benefit direct marketers? Here are three things every marketer should know about this relatively new form of digital advertising.

Acxiom to Acquire LiveRamp For $310 Million

Acxiom to Acquire LiveRamp For $310 Million

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The data company looks to expand its online-offline reach with the purchase of the onboarding service.

Marketing Talking Points [Video]

Marketing Talking Points [Video]

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Targeted Victory cofounder Zac Moffatt dropped by the Direct Marketing News offices to talk metrics, email, social media, and political marketing.

What Professional Athletes Can Teach Digital Marketers

What Professional Athletes Can Teach Digital Marketers

Two ways digital marketers can shoot higher than average for campaign performance.

What the Publicis-Omnicom Split Means to Digital Marketers

What the Publicis-Omnicom Split Means to Digital Marketers

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Some view it as validation that digital marketing innovation is the sole province of nimble independents. Others see more big deals on the horizon.

The Mother of All Marketing [Infographic]

The Mother of All Marketing [Infographic]

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Brands value mom—and her business.

Third-Party Platform Boosts AOL's Ad Revenue 16%

Third-Party Platform Boosts AOL's Ad Revenue 16%

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Brand spending on premium formats grows 55% in first quarter; AOL agrees to acquire multichannel marketing modeler Convertro.

Word to the Wise: Real-Time

Word to the Wise: Real-Time

The question about "real time" is whether it's actually real time, or just near real time.

Voting on the Right Marketing Metrics

Voting on the Right Marketing Metrics

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Digital marketing strategists created a winning campaign for Virginia's Democratic gubernatorial candidate, Terry McAuliffe.

Digital Marketing Budgets Continue to Rise

Digital Marketing Budgets Continue to Rise

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Gartner research shows that marketers plan to increase their digital marketing budgets by 10% in 2014.

Deloitte: Digital Influences One Third of In-Store Purchases

Deloitte: Digital Influences One Third of In-Store Purchases

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Showrooming is actually good for brick-and-mortar retailers—to the tune of more than $1 trillion in sales last year, a new study says.

How Social Media Will Transform Brand Management

How Social Media Will Transform Brand Management

Start thinking of social media as a massive data repository, a digitized focus group with millions of unpaid participants.

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