Amazon just reminded us: We're living in the matrix
A tool will tag sponsored posts, and provide brands and influencers with access to analytics.
The Salesforce model is expanding to content creators.
The company quietly announced updates to its popular podcasting app.
Jackie Lamping, VP of marketing at Sojern, has always questioned the methodology behind marketing and now bring her sense of curiosity to the tourism industry.
Many see mobile as the top channel for video, but over-the-top (OTT) is looking like a strong challenger
Cookies may be of decreasing importance, but this tax is still important for marketers.
Blis places an intriguing bet on the power of location intelligence to predict customer behavior
Things have changed since 2012, and Google's re-entry to the market will change it even more.
Episode's Michael Dawson reveals the best tactics to reach today's teenage female consumers.
Tumblr joins a growing list of developers exploring shared video viewing sessions.
The CRM and matching software vendor catalyses audiences for the marketing eco-system
The popular headwear brand wanted to update its social marketing strategy, and found success doing so through Salesforce Marketing Cloud.
Ric Elert of Conversant describes how data picks out the unique (anonymized) customer
Content is selling. Especially when it's FTC compliant, and runs for several months.
It's GIF season on mobile. David McIntosh shares what marketers need to know.
Changes to YouTube's partner program will make it harder for new channels to make money, but safer for successful creators.
North Memorial health is evolving its branding to empower patients/customers
audioBoom's Stuart Last discusses the burgeoning podcast market, why marketers should tune in, and who they should be targeting.
Today's most digitally savvy agencies are also consultancies, and they're helping brands drive deep digital transformation
Finding clients worth keeping, and keeping the clients you find
The vote to overturn FCC regulations may not be as good for marketers as you think.
Matthew Myers of Tidal Labs explains why influencer marketing is only scalable through technology
The popular wedding brand teams with one of the most popular visual platforms to drive organic engagement.
Selling over the Internet, in different shapes and forms, will be the subject of this themed week
This compelling subscription service illustrates the problem with not optimizing the customer experience across channels.
CMO Tom Libretto explains how Pegasystems is transitioning to a CRM-first company
A panel at Gabbcon discussed the merits of other forms of tracking, and why they've yet to take the place of the cookie.
What's more important for content? Being great or being first?
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