Digital Marketing

Answering 3 Key Questions About Video

Answering 3 Key Questions About Video

By

Many marketers know they need video, but the how's and why's can be a bit ambiguous. Here's how marketers can unravel some of the mystery of video marketing.

Prophet Acquires Altimeter Group

Prophet Acquires Altimeter Group

By

The marketing and branding consultant seeks to strengthen its digital chops.

The House That Data Built: Use Digital Intelligence To Drive Individualization

The House That Data Built: Use Digital Intelligence To Drive Individualization

Do you struggle to recognize the individuals who engage with your brand across digital touchpoints and thus fail to personalize their experience in a way that really moves the needle? You're not alone.

Epsilon Names Edwards CDO of Agency Business

Epsilon Names Edwards CDO of Agency Business

By

The social and mobile expert will direct strategy for the company's agency clients.

It's Not Digital Marketing; It's Just Marketing

It's Not Digital Marketing; It's Just Marketing

By

A DMN reader explains how we should look at modern marketing.

Belvedere Vodka Mixes Digital Strategy Into Its Marketing

Belvedere Vodka Mixes Digital Strategy Into Its Marketing

By

Marketers for the spirits brand find the right digital recipe for its latest campaign.

Healthcare Providers' Websites Are Under the Weather

Healthcare Providers' Websites Are Under the Weather

By

71% of Internet users say healthcare providers' websites could be more helpful.

Will Marketers Sink or Swim in the Digital Tide? [Infographic]

Will Marketers Sink or Swim in the Digital Tide? [Infographic]

By By

Looks like the mobile and social waves are gaining momentum.

ASICS Stays in Step With Its Consumers

ASICS Stays in Step With Its Consumers

By

The athletic wear brand provides interactive experiences that show it understands what it means to be a marathoner.

Evergage Announces MVT Capabilities

Evergage Announces MVT Capabilities

By

The new tool aims to help digital marketers optimize digital experiences.

Epsilon Hires Powers to Direct Strategy

Epsilon Hires Powers to Direct Strategy

By

An early practitioner of digital methods, he joins the global marketing company's effort to grow its consumer goods business.

Kellogg's Rewards Program Doesn't Flake Out on Digital

Kellogg's Rewards Program Doesn't Flake Out on Digital

By

The CPG company revamped its rewards program by using new technology to simplify the member experience.

Nielsen Launches Digital Partner Platform

Nielsen Launches Digital Partner Platform

By

Marching ever further away from its diary days, the ratings king widens its digital footprint with BrightRoll, DoubleClick, Rocket Fuel, Viant, among others.

What's the Right Marketing Pour for Liquid Audiences?

What's the Right Marketing Pour for Liquid Audiences?

By

Consumers today are too fluid to be tracked by demographic studes, says IAB, which presents the concept at Cannes this week.

Eight O'Clock Coffee Pours On Consumer Engagement

Eight O'Clock Coffee Pours On Consumer Engagement

By

The gourmet coffee brand links in-store promotion to social interaction through its multichannel sweepstakes.

Why You Need to Know Ryan Bonifacino

Why You Need to Know Ryan Bonifacino

By

The digitally savvy, data-centric CMO is a model for the future of marketing leadership.

A Little Digital Marketing Goes a Long Way

A Little Digital Marketing Goes a Long Way

By

Value City Furniture helps shoppers navigate its stores with the help of digital tools.

A Little Digital Marketing Goes a Long Way

A Little Digital Marketing Goes a Long Way

By

Value City Furniture helps shoppers navigate its stores with the help of digital tools.

Communispace Is Now Simply C Space

Communispace Is Now Simply C Space

By

The new name unites its global units and heralds an expansion into services stemming from its online communities.

Big Shifts in Media Spending?

Big Shifts in Media Spending?

By

This could be the year that digital ad spending surpasses broadcast spending, one advisory firm predicts.

Every Season Is Vacation Season for the Tennessee Department of Tourist Development

Every Season Is Vacation Season for the Tennessee Department of Tourist Development

The state tourism organization launched a multi-seasonal campaign to increase engagement among target markets.

Magnetic and MyBuys Merge

Magnetic and MyBuys Merge

By

Magnetic bolsters its retargeting platform with MyBuys' enhanced personalization capabilities.

8 Digital Transformation Tips

8 Digital Transformation Tips

By

Innovation takes more than just technology; it takes people.

Original Digital Video Programming on the Rise

Original Digital Video Programming on the Rise

By

59 million U.S. adults are tuning in to video at least once a month, a study finds.

Marketing's All About Change, Connections, and Engagement in 2015

Marketing's All About Change, Connections, and Engagement in 2015

By

Finance giant Amex reveals how to stay current and grow with your customers.

WPP's Sir Martin Sorrell Is Worried About Marketing

WPP's Sir Martin Sorrell Is Worried About Marketing

By

Marketers need to deliver measurable results that show the value of marketing.

Don't Let Digital Give You a False Sense of Precision

Don't Let Digital Give You a False Sense of Precision

By

Consumers make irrational purchase decisions; help them choose you.

Challenges and Opportunities in Digital Marketing

Challenges and Opportunities in Digital Marketing

By

Executives from Alaska Air, John Wiley & Sons, and Vans discuss how digital and customer expectations are changing their approach to marketing.

Marketing Leadership in the Digital Age

Marketing Leadership in the Digital Age

By

Navigating the digital landscape isn't as hard as it seems; you just need the right action steps.

Digital Content Is the Answer to the Bean Bang Theory

Digital Content Is the Answer to the Bean Bang Theory

By

The Colombian Coffee Growers Federation's digital campaign educates consumers about what differentiates the country's brew from those from other regions.

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...