How can companies identify and eliminate disruptive experiences in the omnichannel marketing chain — before they break customer relationships? Marketing insiders weigh in.
Health insurance provider Blue Cross Blue Shield Rhode Island drove engagement, leads, and conversion through its segmented campaigns.
Mere hours away, here's what marketers can expect to see at Google I/O.
The Internet of Things is well known, but not well understood. Here's everything marketers need to know before diving into this latest tech trend.
Mobile proved to be the biggest driver, accounting for $20.7 billion.
Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.
A portent for the near future: 14- to 17-year-olds appear the most willing to avoid ads through paid subscriptions.
Next year the percentage will rise to 72% and represent $27 billion in ad spend, according to an eMarketer research report.
When brands focus on the experience rather than on the product, customers respond—with their dollars and their loyalty.
The theme at the 2016 Adobe Summit is why and how to transform to an experience business. Adobe made several product announcements in line with that theme.
They're assuming the driver's seat and accelerating spending even though their roadmaps are unclear, says a study.
Speakers at #Excom2016 emphasized that companies need to put customers at the center of their strategic decision making.
It's time that's of the essence in the hunt for marketing tech solutions, not perfection, counsels an expert.
One-to-one is yesterday, according to direct marketing legend Stan Rapp, who holds that engagement is but the first step to the ultimate goal: entanglement.
The Interactive Advertising Bureau delivers a game plan for dealing with consumers who bypass digital ads.
Nine out of 10 B2B marketers admit that their communications reach a significant number of people that will never do business with them.
Marketers who don't bother to learn and use customers' privacy preferences are just a creepy ad or a retargeting sofa away from losing their customers' business forever.
The two answer a call for expert advice on optimum usage of components in the stack.
It's more about their disdain for bad browser experiences than a dislike of digital advertising.
Email, social, and addressable TV allow nontraditional candidates to enter the race cheaper and stay in longer.
Viant CEO Vanderhook says MySpace's user data gives Time Facebook-like scale outside of a walled garden.
New leaders include JPMorgan Chase brand chief Susan Canavari, plus execs from Acxiom, Conde Nast, Digitas, and Microsoft.
The crystal company uses digital advocacy to garner attendance—and sales—at in-store events.
The Nordic telecom aims to broaden its ad media profile with the acquisition of the cross-device ad platform.
IAB's Rothenberg brands blocker companies as satanic, but they're just marching to the orders of the masses.
Voices.com targets its two key customer groups via the channels in which they're most likely to respond.
Finding products and services is easier than it's ever been, but at what cost?
General Electric's top digital strategist breaks down how to excel in the industry's ever-changing landscape.
The trade association applauds Obama's commitment to digital marketing, but pleads for more safeguards from Washington.
But the future of search and display is fishy for companies in marketing services, media, and technology.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.