Airbnb's release of a new glossy magazine has more digital marketers taking a closer look at conventional print.
PacificUnion Real Estate uses content marketing to create a competitive advantage—and help its agent sell high-end properties.
Don't buy into the hype. More than half of companies are not using digital marketing technology, reveals 451 Research's study of software buyers and vendors.
The Clymb, a flash retailer of close-outs on outdoor gear, goes pioneering in cross-channel analytics and sees a 10% sales increase among targeted segments.
In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.
Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.
The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.
Facebook's reworking of Microsoft's old ad platform provides marketers with cross-device tracking capabilities and metrics. Will Atlas lift the social network to Googalian heights?
The app engagement tool for marketers is opened up to more publishers worldwide.
The first course dedicated to senior-level marketers at the school will endeavor to teach them to think strategically in a digital world.
Have recipes for video content, be adventurous with mobile, and sprinkle liberally with hashtags, social executives like Google's Kristina Hahn recommend.
Digital advertising gurus must be rock stars, after all. They draw long lines whether or not they're on the tops of their games.
The marketing automation company calls on seven years of customer data and Cal Poly to create an ongoing education program.
The snacks brand found a healthy way to navigate today's world of digital marketing saturation.
Aggregating user-generated content helps the company stay ahead of the puck in terms of fan interactivity.
CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.
The US Open may be the organization's centerpiece, but its CX strategy is a year-round endeavor.
The long road to digital marketing leadership starts with organizational alignment, a study finds.
Data, social, and the new role of the CMO were just a few of the topics covered during Accenture's #digitalchat on Twitter.
As social media networks evolve and expand, what happens to the priority of marketer's metrics?
Seventy percent of consumers hop from desktop to smartphone to tablet when researching products. More than half of them, though, consummate the sale in-store.
Emails with no subject lines, CEOs on social media, and other top digital tips, trends, and stats for today's marketers.
Three quarters of global marketing chiefs see digital creating a new game in the years directly ahead. The same number, however, doubt they'll be ready for it.
SMBs get cheap access to landing pages, responsive design, and A/B email testing.
Copious road trips lead to insight on the many paths to success marketers are, or should be, traveling today.
More than 2,000 digital consulting experts will join with PwC as strategic adviser to businesses in digital transformation.
The company tells users that it will begin serving ads based on their non-Facebook Web and mobile habits.
It partners with 360i to help brands forecast what content is about to go viral using its proprietary predictive engine.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.