10 insights that will help marketers keep their digital strategies up to date.
Because digital isn't complicated enough.
Ascend '15 marked the global relaunch of two well established content and commerce platforms, now convergent under the Episerver banner
An town hall discussion on ad blockers takes an interesting twist: Maybe it's time to kick our addiction to scale and give consumers what they want.
Customer capacity will be nearly boundless in the "DX economy," says the tech researcher.
Less is more, especially when it comes to marketing on Twitter.
Oracle Marketing Cloud announces innovations directed at improving the customer experience
Plus, mobile revenues jump 54%.
weBoost's brand transformation journey reveals how finding its true brand voice helped it connect with its target audience.
Digital disruption is here; customer insight can help companies be disruptors instead of being disrupted.
Marketers must reign in and improve ad content on the web or risk losing their audience, warns the IAB's tech chief.
Experimenting with emerging technology to reach millennial buyers and influencers
An analyst of the programmatic scene for the past five years, O'Connell yearns to get her hands back on the controls.
Could the DMA really bring together the old and the new, the physical and the digital at &THEN? As a matter of fact, yes.
Fewer than 30% of marketers track customers across touchpoints by using cookies.
This week's introduction of Customer Match by the Sultan of Search is long overdue, say marketing tech insiders.
Committee chairs like Goodlatte are likely to have greater influence on legislation under a McCarthy regime.
The financial services provider redesigns its website to meet customers' modern needs.
Video lets Nassau tourist board reach targeted audiences it can't through other channels.
Fifteen will duke it out at the &THEN show for the title of Most Digital Disruptor.
Brands that are digital humanists will get further with customers than those who are digital machinists.
The coffee brand relies on existing followers and subscribers to promote its product, drive engagement, and grow its customer database.
91% of ad impressions for recent programmatic campaigns reached Nestlé UK and Ireland's desired market of new consumers
Because relying on push alone is not enough.
Nutrition is the main concern among millennial mothers when preparing their child's lunch—more so than price and convenience.
Marketers have been handed magic tech beans to lift them to unheard-of heights. But according to a new study, they are developing acrophobia.
Working at Direct Marketing News has allowed me to learn a lot—and teach even more. Here's a look back at some of my favorite lessons.
Advertisers are leaving $14 billion in 'free advertising' on the table.
The Interactive Advertising Bureau launches a preview event for digital audio marketers.
198 million people currently use adblocking tools—costing publishers more than $21.8 billion in lost revenue.
Company of the Week
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...