Digital Marketing

Better Wrong Than Late? The Content Marketing Balancing Act

Better Wrong Than Late? The Content Marketing Balancing Act

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What's more important for content? Being great or being first?

One on One: CMO's Need a Marketing Platform of Record, says David Yovanno

One on One: CMO's Need a Marketing Platform of Record, says David Yovanno

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David Yovanno of Impact Radius describes the ongoing evolution of Impact Radius

How Apps Could Finally Take Flight for Marketers

How Apps Could Finally Take Flight for Marketers

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2017 may be the year marketers finally master the in-app experience, and go beyond customer acquisition to engagement and retention

Welcome to Career Week

Welcome to Career Week

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We take a look at a career in marketing, from the perspective of established marketers and those just starting out

One on One: Erik Requidan on the Value of a Loyal Audience

One on One: Erik Requidan on the Value of a Loyal Audience

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Erik Requidan of Intermarkets explains the importance to publishers and advertisers of a loyal audience

There's More to Video Views than Meets the Eye

There's More to Video Views than Meets the Eye

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One video performance firm believes long views are valuable views

From Fan to Player: Growing DraftKings

From Fan to Player: Growing DraftKings

The brand's senior director of marketing reveals the five ways the daily fantasy sports company drives growth.

Email Marketing Survives Gmail Tabs

Email Marketing Survives Gmail Tabs

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If there's an issue for marketers, it's misclassification

One on One: Louis Rosenberg on the Merits of Swarm Intelligence, the Other A.I.

One on One: Louis Rosenberg on the Merits of Swarm Intelligence, the Other A.I.

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The award-winning A.I. connoisseur breaks down the science and technology behind swarm intelligence, and why marketers should pay attention.

JetBlue: Found in Translation

JetBlue: Found in Translation

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JetBlue is serving existing customers and finding new ones thanks to MotionPoint globalization

Two-Day Shipping Won't Close the Gap Between Walmart and Amazon

Two-Day Shipping Won't Close the Gap Between Walmart and Amazon

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Shipping perks aren't the pull for Prime members. It's the enhanced experience.

A.I. is Making Retail Smarter Too

A.I. is Making Retail Smarter Too

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Qubit is putting A.I. smarts into delivering digital experiences for leading consumer brands

The Digital Ad Campaign: A View From the Inside

The Digital Ad Campaign: A View From the Inside

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We asked four digital agencies about best practices in putting campaigns together — and executing

The Future of Smart Billboards

The Future of Smart Billboards

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Digital billboards: What's new? Combine them with big data and personalization and you're looking at the future

Ad Blocking is the Best Thing to Ever Happen to Marketing

Ad Blocking is the Best Thing to Ever Happen to Marketing

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People hating and avoiding ads isn't new, but marketers caring about it is.

The Golden State Warriors Shoot for Immersive Fan Experiences with New Arena

The Golden State Warriors Shoot for Immersive Fan Experiences with New Arena

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The basketball team's CMO describes the type of fan experiences he's aiming to create at the new Chase Center.

Outdoor Advertising Gets Smart

Outdoor Advertising Gets Smart

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One of the new frontiers for digital marketing is Out-of-Home, starting with intelligent vehicle displays, streaming billboards, and interactive screen ads

Location, Location, (Virtual) Location

Location, Location, (Virtual) Location

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Real estate is about physical location. The virtual location of potential buyers is important too

Miz Mooz Drives Conversion Through Site Optimization

Miz Mooz Drives Conversion Through Site Optimization

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The New York-based footwear company survived a tumultuous vendor relationship and found success in a new agency partnership.

One on One: Mehdi Daoudi Says Every Second Counts

One on One: Mehdi Daoudi Says Every Second Counts

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Catchpoint helps customers drive fast, reliable user experiences

One on One: Mehdi Daoudi Says Every Second Counts

One on One: Mehdi Daoudi Says Every Second Counts

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Catchpoint helps customers drive fast, reliable user experiences

7-Eleven Redefines Convenience for the Modern Age

7-Eleven Redefines Convenience for the Modern Age

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How the convenience retail chain uses data to deliver relevant experiences across the brick-and-mortar and digital realms.

Harley-Davidson of NYC Revs Up Its Targeting With AI

Harley-Davidson of NYC Revs Up Its Targeting With AI

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The motorcycle dealership boosts sales and reach through automated digital marketing.

CX Will Drive Loyalty in Holiday Season

CX Will Drive Loyalty in Holiday Season

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A new Adobe report finds a surprisingly large number of holiday purchases will be driven by customer experience rather than bargains

SAP Hybris: Going Beyond Packaged Software

SAP Hybris: Going Beyond Packaged Software

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SAP Hybris not only aims to simplify and transform the front-office, but also to create a very different on-demand architecture for business software

40 Under 40 2016: Nidhi Gupta, Western Union

40 Under 40 2016: Nidhi Gupta, Western Union

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Nidhi Gupta began her career at Nestlé, where she grew its culinary and confectionery international business multifold. After a stint at TiE Silicon Valley, Gupta joined Western Union, a leader in global payment services.

40 Under 40 2016: Tracy Kobzeff, eHarmony

40 Under 40 2016: Tracy Kobzeff, eHarmony

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Tracy Kobzeff has more than a decade of experience in marketing and e-commerce.

40 Under 40 2016: Dan LaCivita, Firstborn

40 Under 40 2016: Dan LaCivita, Firstborn

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Dan LaCivita brings more than a decade of experience to his role as CEO of Firstborn, an award-winning strategic design and technology company headquartered in New York City.

40 Under 40 2016: Matt Lattman, Capital One

40 Under 40 2016: Matt Lattman, Capital One

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Matt Lattman leads digital marketing for Capital One's consumer bank.

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