Digital Marketing

U.S. Internet Ad Revenues Reach New High in 2015 at $59.6 Billion

U.S. Internet Ad Revenues Reach New High in 2015 at $59.6 Billion

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Mobile proved to be the biggest driver, accounting for $20.7 billion.

Ad Budgets Continue the Shift to Digital

Ad Budgets Continue the Shift to Digital

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Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.

Pay Services Show Promise as Ad Blockers, Accenture Predicts

Pay Services Show Promise as Ad Blockers, Accenture Predicts

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A portent for the near future: 14- to 17-year-olds appear the most willing to avoid ads through paid subscriptions.

67% of All Digital Ads Are Now Bought Programmatically

67% of All Digital Ads Are Now Bought Programmatically

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Next year the percentage will rise to 72% and represent $27 billion in ad spend, according to an eMarketer research report.

Why Be an "Experience" Business? Because Customers Expect It

Why Be an "Experience" Business? Because Customers Expect It

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When brands focus on the experience rather than on the product, customers respond—with their dollars and their loyalty.

It's Time to Be an Experience Business

It's Time to Be an Experience Business

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The theme at the 2016 Adobe Summit is why and how to transform to an experience business. Adobe made several product announcements in line with that theme.

Marketers Put Pedal to the Metal on Technology

Marketers Put Pedal to the Metal on Technology

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They're assuming the driver's seat and accelerating spending even though their roadmaps are unclear, says a study.

It All Starts With the Customer

It All Starts With the Customer

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Speakers at #Excom2016 emphasized that companies need to put customers at the center of their strategic decision making.

On Martech: Forget the Quest for the Best and Buy the Really Good

On Martech: Forget the Quest for the Best and Buy the Really Good

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It's time that's of the essence in the hunt for marketing tech solutions, not perfection, counsels an expert.

One Plus One Forever

One Plus One Forever

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One-to-one is yesterday, according to direct marketing legend Stan Rapp, who holds that engagement is but the first step to the ultimate goal: entanglement.

The 7 Counters to Ad Blocking

The 7 Counters to Ad Blocking

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The Interactive Advertising Bureau delivers a game plan for dealing with consumers who bypass digital ads.

Despite Tech Aids, B2B Marketers Struggle with Targeting

Despite Tech Aids, B2B Marketers Struggle with Targeting

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Nine out of 10 B2B marketers admit that their communications reach a significant number of people that will never do business with them.

To Know or Not to Know? The Paradox of Digital Identity

To Know or Not to Know? The Paradox of Digital Identity

Marketers who don't bother to learn and use customers' privacy preferences are just a creepy ad or a retargeting sofa away from losing their customers' business forever.

Merkle and Oracle Collaborate on Better Seeding of the Marketing Cloud

Merkle and Oracle Collaborate on Better Seeding of the Marketing Cloud

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The two answer a call for expert advice on optimum usage of components in the stack.

Why Millennials Block Ads

Why Millennials Block Ads

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It's more about their disdain for bad browser experiences than a dislike of digital advertising.

How Digital Marketing Will Decide the Next President

How Digital Marketing Will Decide the Next President

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Email, social, and addressable TV allow nontraditional candidates to enter the race cheaper and stay in longer.

Is Viant Deal a First-Party Data Triumph for Time Inc.?

Is Viant Deal a First-Party Data Triumph for Time Inc.?

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Viant CEO Vanderhook says MySpace's user data gives Time Facebook-like scale outside of a walled garden.

DMA Adds 10 New Board Members

DMA Adds 10 New Board Members

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New leaders include JPMorgan Chase brand chief Susan Canavari, plus execs from Acxiom, Conde Nast, Digitas, and Microsoft.

Swarovski's Word-of-Mouth Strategy Sparkles

Swarovski's Word-of-Mouth Strategy Sparkles

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The crystal company uses digital advocacy to garner attendance—and sales—at in-store events.

Telenor Buys Tapad for $360 Million

Telenor Buys Tapad for $360 Million

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The Nordic telecom aims to broaden its ad media profile with the acquisition of the cross-device ad platform.

Ad Blockers and the End of the Interactive Age of Innocence

Ad Blockers and the End of the Interactive Age of Innocence

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IAB's Rothenberg brands blocker companies as satanic, but they're just marching to the orders of the masses.

Market Where Audiences Are Listening

Market Where Audiences Are Listening

Voices.com targets its two key customer groups via the channels in which they're most likely to respond.

How Marketing Is Changing the Way I Use the Web

How Marketing Is Changing the Way I Use the Web

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Finding products and services is easier than it's ever been, but at what cost?

How to (Finally) Win at Marketing in 2016

How to (Finally) Win at Marketing in 2016

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General Electric's top digital strategist breaks down how to excel in the industry's ever-changing landscape.

DMA: Despite Prez's Props, Data-Driven Economy Is Still at Risk

DMA: Despite Prez's Props, Data-Driven Economy Is Still at Risk

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The trade association applauds Obama's commitment to digital marketing, but pleads for more safeguards from Washington.

B2Bs Plan to Roll Up Digital and Mobile Capabilities [Infographic]

B2Bs Plan to Roll Up Digital and Mobile Capabilities [Infographic]

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But the future of search and display is fishy for companies in marketing services, media, and technology.

CES Forecasts an Internet of Things Boom in 2016

CES Forecasts an Internet of Things Boom in 2016

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The annual tech conference is filled with connected hardware of every ilk, heralding the Age of the Internet of Things.

Behold the Marketing Buzzwords of 2016

Behold the Marketing Buzzwords of 2016

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Don't go all FOLO. Forge a graphene-like bond with the zeitgeist and watch your Wi-Fi aura glow.

Humans Overtake Bots on the Internet

Humans Overtake Bots on the Internet

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But the battle against the bad bots is far from over. They are more plentiful than ever.

Digital Ad Spend for Q3 Was $15 Billion

Digital Ad Spend for Q3 Was $15 Billion

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An increase in multichannel activity fueled a 23% rise—and the biggest quarter ever.

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