Digital Marketing

Atlas Hugged

Atlas Hugged

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Facebook's reworking of Microsoft's old ad platform provides marketers with cross-device tracking capabilities and metrics. Will Atlas lift the social network to Googalian heights?

Facebook Expands its Audience Network

Facebook Expands its Audience Network

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The app engagement tool for marketers is opened up to more publishers worldwide.

IBM Teams With Wharton on Digital Course for CMOs

IBM Teams With Wharton on Digital Course for CMOs

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The first course dedicated to senior-level marketers at the school will endeavor to teach them to think strategically in a digital world.

Facebook, Google, and Twitter CPG Chiefs Dish on Tactics

Facebook, Google, and Twitter CPG Chiefs Dish on Tactics

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Have recipes for video content, be adventurous with mobile, and sprinkle liberally with hashtags, social executives like Google's Kristina Hahn recommend.

Ad Event Promises a Clapton Show, But All It Gives You Is the Line

Ad Event Promises a Clapton Show, But All It Gives You Is the Line

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Digital advertising gurus must be rock stars, after all. They draw long lines whether or not they're on the tops of their games.

Marketo Institute Wants to Give Marketers Proper Schooling

Marketo Institute Wants to Give Marketers Proper Schooling

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The marketing automation company calls on seven years of customer data and Cal Poly to create an ongoing education program.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

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The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

Monumental Sports & Entertainment Relies on Social to Score Monumental Engagement

Monumental Sports & Entertainment Relies on Social to Score Monumental Engagement

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Aggregating user-generated content helps the company stay ahead of the puck in terms of fan interactivity.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

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CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.

The USTA's Strategy to Ace the Customer Experience

The USTA's Strategy to Ace the Customer Experience

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The US Open may be the organization's centerpiece, but its CX strategy is a year-round endeavor.

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite "Gets" Digital

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Marketers Are Ready for Change

Marketers Are Ready for Change

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Data, social, and the new role of the CMO were just a few of the topics covered during Accenture's #digitalchat on Twitter.

Has the Relationship Between Reach and Engagement Changed?

Has the Relationship Between Reach and Engagement Changed?

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As social media networks evolve and expand, what happens to the priority of marketer's metrics?

Digital Dominates the Purchase Path, Which Still Tends to End in Stores

Digital Dominates the Purchase Path, Which Still Tends to End in Stores

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Seventy percent of consumers hop from desktop to smartphone to tablet when researching products. More than half of them, though, consummate the sale in-store.

15 Digital Facts Every Marketer Should Know

15 Digital Facts Every Marketer Should Know

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Emails with no subject lines, CEOs on social media, and other top digital tips, trends, and stats for today's marketers.

CMOs: Expect Major Change in Next 5 Years

CMOs: Expect Major Change in Next 5 Years

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Three quarters of global marketing chiefs see digital creating a new game in the years directly ahead. The same number, however, doubt they'll be ready for it.

GetResponse Intros D-I-Y Landing Pages

GetResponse Intros D-I-Y Landing Pages

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SMBs get cheap access to landing pages, responsive design, and A/B email testing.

What's on Marketers' Minds?

What's on Marketers' Minds?

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Copious road trips lead to insight on the many paths to success marketers are, or should be, traveling today.

PwC Announces Digital Services Business

PwC Announces Digital Services Business

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More than 2,000 digital consulting experts will join with PwC as strategic adviser to businesses in digital transformation.

Facebook Intros Expanded Targeting Options

Facebook Intros Expanded Targeting Options

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The company tells users that it will begin serving ads based on their non-Facebook Web and mobile habits.

Mashable To Rev Up Velocity for Marketers

Mashable To Rev Up Velocity for Marketers

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It partners with 360i to help brands forecast what content is about to go viral using its proprietary predictive engine.

Exchanges Gain in Favor Among Direct Marketers

Exchanges Gain in Favor Among Direct Marketers

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Ad exchanges displayed marked increases in reach, efficiency, and user quality in the last quarter, a Neustar study says.

Does Digital Transformation Drive Customer Centricity?

Does Digital Transformation Drive Customer Centricity?

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Digital has completely transformed the marketing world, but does this new ecosystem promote or hinder customer-centric marketing?

A Direct Path to Brand Marketing

A Direct Path to Brand Marketing

Four digital truths that can help brand marketers create a direct connection with engaged customers.

Google's Satellite Connection

Google's Satellite Connection

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O3b Networks, whose cofounder heads Google's satellite venture, brings real-time connectivity to ships and drilling platforms in remote sea locations.

A Highly Human Approach to Digital Marketing

A Highly Human Approach to Digital Marketing

Coastal.com CMO Braden Hoeppner is all about data—but never at the expense of the personal touch.

Fact Versus Fiction: Shedding Referral Marketing's Old Myths

Fact Versus Fiction: Shedding Referral Marketing's Old Myths

It's time for marketers to shed their misconceptions of referral marketing as a low-volume, low-impact awareness strategy.

Most Likely Buyers Report Launched for Auto Dealers

Most Likely Buyers Report Launched for Auto Dealers

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Dealers testing BuyerScout reported 20% conversion of car shoppers IDed as "high-probability."

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