The crystal company uses digital advocacy to garner attendance—and sales—at in-store events.
New leaders include JPMorgan Chase brand chief Susan Canavari, plus execs from Acxiom, Conde Nast, Digitas, and Microsoft.
The Nordic telecom aims to broaden its ad media profile with the acquisition of the cross-device ad platform.
IAB's Rothenberg brands blocker companies as satanic, but they're just marching to the orders of the masses.
Voices.com targets its two key customer groups via the channels in which they're most likely to respond.
Finding products and services is easier than it's ever been, but at what cost?
General Electric's top digital strategist breaks down how to excel in the industry's ever-changing landscape.
The trade association applauds Obama's commitment to digital marketing, but pleads for more safeguards from Washington.
But the future of search and display is fishy for companies in marketing services, media, and technology.
The annual tech conference is filled with connected hardware of every ilk, heralding the Age of the Internet of Things.
Don't go all FOLO. Forge a graphene-like bond with the zeitgeist and watch your Wi-Fi aura glow.
But the battle against the bad bots is far from over. They are more plentiful than ever.
An increase in multichannel activity fueled a 23% rise—and the biggest quarter ever.
Anthropologist Scott Atran paints a picture of Jihadist recruitment that should be more familiar to social media marketing teams than to Navy SEAL units.
10 insights that will help marketers keep their digital strategies up to date.
Because digital isn't complicated enough.
The digital marketing landscape remains open to plunder by a growing lineup of criminal innovators. Meet Xindi.
Ascend '15 marked the global relaunch of two well established content and commerce platforms, now convergent under the Episerver banner
An town hall discussion on ad blockers takes an interesting twist: Maybe it's time to kick our addiction to scale and give consumers what they want.
Customer capacity will be nearly boundless in the "DX economy," says the tech researcher.
Less is more, especially when it comes to marketing on Twitter.
Oracle Marketing Cloud announces innovations directed at improving the customer experience
Plus, mobile revenues jump 54%.
weBoost's brand transformation journey reveals how finding its true brand voice helped it connect with its target audience.
Digital disruption is here; customer insight can help companies be disruptors instead of being disrupted.
Web weasels prefer the U.S., where losses pegged to their activities are twice as high as anywhere else.
Marketers must reign in and improve ad content on the web or risk losing their audience, warns the IAB's tech chief.
Experimenting with emerging technology to reach millennial buyers and influencers
An analyst of the programmatic scene for the past five years, O'Connell yearns to get her hands back on the controls.
Could the DMA really bring together the old and the new, the physical and the digital at &THEN? As a matter of fact, yes.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...