As marketing budgets grow, technologies are getting a bigger slice of the pie, says Gartner's Laura McLellan
It seems like there might be a bit of a mismatch between what companies want to do with mobile and what they're actually doing.
Perrigo educates consumers about store brand medications with a digitally-focused multichannel campaign
Three takeaways from the U.S. Golf Association's expanding digital presence
As customers' demands increase, so must marketers' digital skill sets and budgets.
A check-in loyalty program for viewers tipped off during Saturday's Nets-Bulls game.
The online made-to-measure suit retailer tracks its customers' path-to-purchase to optimize its digital strategies.
Digitas made two major partnership announcements at its NewFront event held May 2 in New York City.
Challenges posed by multiple channels and a surfeit of analytics have 40% of them back on their heels, says a poll of more than 400 chief marketers.
Burgeoning digital channels and new avenues of customer insight give marketers new opportunities to build affinity and sales through direct marketing.
Growth hacking is far more than just a term; it's the future of inbound marketing.
Creating the conditions for success in the new marketing reality.
BareMinerals drives brand awareness and customer engagement with a nation-wide tour and digital campaign.
Randy Miskanic argues that a postal inspector is the perfect guy to seize the market with the USPS's big gun: security.
On average, 28% of marketers say they have reduced their traditional advertising budget to fund digital marketing activities.
Nike and Charmin "market" by providing digitally enhanced services that build customer loyalty.
Month 4 for Mitel: The time for bold action is now.
And that's bound to rise, according to a Gartner report that detects a notable shift to multichannel methods at both B2B and B2C companies.
Two sides face off in a battle royale over the issue that's driving many a data-driven marketer mad.
Snap Fitness simplified its franchisee marketing platform; now its network of owners is a network of local marketers.
Julie Brill asks DMA members to join her in pursuing common goals regarding privacy concerns.She also announces updated disclosure guidelines to account for mobile.
Are you technologically slow, non-brilliant, and lazy, like me? Don't fret, you can still be a big success on the Web if you have the passion to overcome those other things.
All of us have access to more data every day, but how do you understand and uncover insights from that data? That's the sweet spot in the Big Data revolution.
The "Find It First" marketing program the realty organization launched today is the first consumer campaign in the website's 20-year history.
Marketing is not for the faint of heart.
What about marketing is in the process of changing today? Hawkeye Executive Director Larry Kimmel explains in part two of this three-part video series.
Jim Parkinson, chief digital officer and EVP of digital media at Valassis, talks QR codes, augmented reality, and cool print campaigns.
NutraBella joined forces with digital agency Resource Interactive to conceive of a clever online effort deriding the hugeness of prenatal vitamins.
Spidey-sense...tingling...with so many responsibilities!
When it comes to ROI in digital marketing, Caesars isn't gambling. Here's how it uses analytics to plan and cash in on its promotional activities.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.