Digital Marketing

Is Viant Deal a First-Party Data Triumph for Time Inc.?

Is Viant Deal a First-Party Data Triumph for Time Inc.?

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Viant CEO Vanderhook says MySpace's user data gives Time Facebook-like scale outside of a walled garden.

DMA Adds 10 New Board Members

DMA Adds 10 New Board Members

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New leaders include JPMorgan Chase brand chief Susan Canavari, plus execs from Acxiom, Conde Nast, Digitas, and Microsoft.

Swarovski's Word-of-Mouth Strategy Sparkles

Swarovski's Word-of-Mouth Strategy Sparkles

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The crystal company uses digital advocacy to garner attendance—and sales—at in-store events.

Telenor Buys Tapad for $360 Million

Telenor Buys Tapad for $360 Million

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The Nordic telecom aims to broaden its ad media profile with the acquisition of the cross-device ad platform.

Ad Blockers and the End of the Interactive Age of Innocence

Ad Blockers and the End of the Interactive Age of Innocence

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IAB's Rothenberg brands blocker companies as satanic, but they're just marching to the orders of the masses.

Market Where Audiences Are Listening

Market Where Audiences Are Listening

Voices.com targets its two key customer groups via the channels in which they're most likely to respond.

How Marketing Is Changing the Way I Use the Web

How Marketing Is Changing the Way I Use the Web

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Finding products and services is easier than it's ever been, but at what cost?

How to (Finally) Win at Marketing in 2016

How to (Finally) Win at Marketing in 2016

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General Electric's top digital strategist breaks down how to excel in the industry's ever-changing landscape.

DMA: Despite Prez's Props, Data-Driven Economy Is Still at Risk

DMA: Despite Prez's Props, Data-Driven Economy Is Still at Risk

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The trade association applauds Obama's commitment to digital marketing, but pleads for more safeguards from Washington.

B2Bs Plan to Roll Up Digital and Mobile Capabilities [Infographic]

B2Bs Plan to Roll Up Digital and Mobile Capabilities [Infographic]

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But the future of search and display is fishy for companies in marketing services, media, and technology.

CES Forecasts an Internet of Things Boom in 2016

CES Forecasts an Internet of Things Boom in 2016

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The annual tech conference is filled with connected hardware of every ilk, heralding the Age of the Internet of Things.

Behold the Buzzwords of 2016

Behold the Buzzwords of 2016

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Don't go all FOLO. Forge a graphene-like bond with the zeitgeist and watch your Wi-Fi aura glow.

Humans Overtake Bots on the Internet

Humans Overtake Bots on the Internet

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But the battle against the bad bots is far from over. They are more plentiful than ever.

Digital Ad Spend for Q3 Was $15 Billion

Digital Ad Spend for Q3 Was $15 Billion

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An increase in multichannel activity fueled a 23% rise—and the biggest quarter ever.

Uncle Sam Needs You in the War on Terror

Uncle Sam Needs You in the War on Terror

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Anthropologist Scott Atran paints a picture of Jihadist recruitment that should be more familiar to social media marketing teams than to Navy SEAL units.

In 2015, Digital Went Mainstream

In 2015, Digital Went Mainstream

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10 insights that will help marketers keep their digital strategies up to date.

3 Abstract Aspects of Digital Culture

3 Abstract Aspects of Digital Culture

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Because digital isn't complicated enough.

 Stop Worrying About Ad Blockers and Start Worrying About Xindi

Stop Worrying About Ad Blockers and Start Worrying About Xindi

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The digital marketing landscape remains open to plunder by a growing lineup of criminal innovators. Meet Xindi.

Episerver begins its ascent

Episerver begins its ascent

Ascend '15 marked the global relaunch of two well established content and commerce platforms, now convergent under the Episerver banner

Has Scalability Reached its Limits?

Has Scalability Reached its Limits?

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An town hall discussion on ad blockers takes an interesting twist: Maybe it's time to kick our addiction to scale and give consumers what they want.

IDC: Cloud Spending Will Top $500 Billion by 2020

IDC: Cloud Spending Will Top $500 Billion by 2020

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Customer capacity will be nearly boundless in the "DX economy," says the tech researcher.

10 Twitter Marketing Tips in 140 Characters or Less

10 Twitter Marketing Tips in 140 Characters or Less

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Less is more, especially when it comes to marketing on Twitter.

Oracle Fine-Tunes the Customer Experience

Oracle Fine-Tunes the Customer Experience

Oracle Marketing Cloud announces innovations directed at improving the customer experience

Internet Ad Revenues Grow 19 Percent

Internet Ad Revenues Grow 19 Percent

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Plus, mobile revenues jump 54%.

Finding a Brand Voice That Resonates

Finding a Brand Voice That Resonates

weBoost's brand transformation journey reveals how finding its true brand voice helped it connect with its target audience.

Use Customer Knowledge to Innovate

Use Customer Knowledge to Innovate

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Digital disruption is here; customer insight can help companies be disruptors instead of being disrupted.

Cost of Cyber Crime at Average Company Rises 19% This Year

Cost of Cyber Crime at Average Company Rises 19% This Year

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Web weasels prefer the U.S., where losses pegged to their activities are twice as high as anywhere else.

IAB: 'We Messed Up'

IAB: 'We Messed Up'

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Marketers must reign in and improve ad content on the web or risk losing their audience, warns the IAB's tech chief.

Storytelling to the Next Generation

Storytelling to the Next Generation

Experimenting with emerging technology to reach millennial buyers and influencers

MediaMath Names O'Connell CMO

MediaMath Names O'Connell CMO

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An analyst of the programmatic scene for the past five years, O'Connell yearns to get her hands back on the controls.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...