Ah, the holidays. 'Tis the season for back massagers, key locators—and less than stellar marketing from these two titans of the stocking stuffer.
Simply finding the right person to perform this essential—though perhaps temporary—duty is an undertaking that itself could have entrenched enterprises lagging the innovators.
Winterberry Group's Bruce Biegel explains what programmatic media buying is and how the practice is likely to evolve.
Mdotlabs adds $1.25 million to the war chest in its battle against internet ad fraud.
Beware the ads that share a page with content like news of political scandals.
With a bachelor's degree in engineering and a masters in computer science, Mead Johnson's Steve Surman is digital marketing's Mr. Inside. Here he tells what should be tossed outside.
Tech companies come to the rescue of Healthcare.gov, lending it computer programmers and engineers.
Here are 40 winning marketers who do. Meet the winners of the 2013 Direct Marketing News 40 Under 40 Awards.
The winners of the DMN's 2013 40 Under 40 Awards let nothing stand in the way of their success. Reading about the positive attitudes behind their great successes left me energized and inspired. I'm certain it will do the same for you.
The award-winning creative director, recruited from DigitasLBi, will set the creative direction for Wunderman's more than 170 global offices.
As shoppers walk the last three feet to the shelf, they want answers. Marketers' content had better be ready with them, says the marketer behind Absolut.
Only 18% of retailers are integrating social and mobile channels, and 40% have no plans to offer Wi-Fi in stores.
Share price rises to $1,007 on better-than-expected financial results buoyed by rise in pay-per-click business.
Direct marketers that ignore the digital market and consumers' winding paths to purchase are leaving sales on the table for their competition.
It takes a minority stake in The Knowledge Engineers, a digital marketing trainer and educator.
Digital methods and measures increase CMO accountability, says ANA study.
When it comes to digital marketing success, change management is as important as technology.
Marketers have their own distinct definitions of what behavioral targeting is. We asked five experts to tell us what it's not.
The digital marketing-tech company launches two products designed to support real-time multichannel marketing.
A lack of digital education is keeping marketers up at night.
It may have taken longer than some areas of life, but education is finally having its digital moment.
Real-time bidding presents a number of opportunities for B2B marketers, but also a number of challenges. SiteScout's Matt Sauls weighs in.
The tech company makes a dual announcement—new customer intelligence tools and the launch of a Digital Marketing Network. Sweet.
DataXu, Emerge Digital Group, AdRoll, and BlueKai lead list of fastest-growing private companies.
CVS/Caremark is using digital tools to empower customers and revolutionize its business.
Good news for marketers: "Always On" consumers are perpetually digitally attached, though they vary greatly in their attachments.
Trends may come and go, but marketers who harness the right ones will help their brand stay ahead of the competition over the long term.
Quantitative, customer-first minded marketers will lead the charge and outmaneuver competitors.
The handbag manufacturer is using its full digital arsenal to drive me crazy, er, to a purchase.
Given the shift of consumers to mobile technology and social engagement, marketers now need to lead with digital and drive with deep social intelligence.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.