Digital Marketing

The Evolution from Digital...to Print?

The Evolution from Digital...to Print?

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Airbnb's release of a new glossy magazine has more digital marketers taking a closer look at conventional print.

Content Opens the Door to Opportunity

Content Opens the Door to Opportunity

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PacificUnion Real Estate uses content marketing to create a competitive advantage—and help its agent sell high-end properties.

Marketers Exaggerate Their Digital Prowess, Says Report

Marketers Exaggerate Their Digital Prowess, Says Report

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Don't buy into the hype. More than half of companies are not using digital marketing technology, reveals 451 Research's study of software buyers and vendors.

Outdoor Retailer Makes a Cross-Channel Discovery

Outdoor Retailer Makes a Cross-Channel Discovery

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The Clymb, a flash retailer of close-outs on outdoor gear, goes pioneering in cross-channel analytics and sees a 10% sales increase among targeted segments.

Target Better With Facebook, Sandberg Tells Marketers

Target Better With Facebook, Sandberg Tells Marketers

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In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.

Day One on the DMA2014 Show Floor

Day One on the DMA2014 Show Floor

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Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

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The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Atlas Hugged

Atlas Hugged

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Facebook's reworking of Microsoft's old ad platform provides marketers with cross-device tracking capabilities and metrics. Will Atlas lift the social network to Googalian heights?

Facebook Expands its Audience Network

Facebook Expands its Audience Network

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The app engagement tool for marketers is opened up to more publishers worldwide.

IBM Teams With Wharton on Digital Course for CMOs

IBM Teams With Wharton on Digital Course for CMOs

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The first course dedicated to senior-level marketers at the school will endeavor to teach them to think strategically in a digital world.

Facebook, Google, and Twitter CPG Chiefs Dish on Tactics

Facebook, Google, and Twitter CPG Chiefs Dish on Tactics

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Have recipes for video content, be adventurous with mobile, and sprinkle liberally with hashtags, social executives like Google's Kristina Hahn recommend.

Ad Event Promises a Clapton Show, But All It Gives You Is the Line

Ad Event Promises a Clapton Show, But All It Gives You Is the Line

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Digital advertising gurus must be rock stars, after all. They draw long lines whether or not they're on the tops of their games.

Marketo Institute Wants to Give Marketers Proper Schooling

Marketo Institute Wants to Give Marketers Proper Schooling

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The marketing automation company calls on seven years of customer data and Cal Poly to create an ongoing education program.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

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The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

Monumental Sports & Entertainment Relies on Social to Score Monumental Engagement

Monumental Sports & Entertainment Relies on Social to Score Monumental Engagement

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Aggregating user-generated content helps the company stay ahead of the puck in terms of fan interactivity.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

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CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.

The USTA's Strategy to Ace the Customer Experience

The USTA's Strategy to Ace the Customer Experience

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The US Open may be the organization's centerpiece, but its CX strategy is a year-round endeavor.

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite "Gets" Digital

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Marketers Are Ready for Change

Marketers Are Ready for Change

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Data, social, and the new role of the CMO were just a few of the topics covered during Accenture's #digitalchat on Twitter.

Has the Relationship Between Reach and Engagement Changed?

Has the Relationship Between Reach and Engagement Changed?

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As social media networks evolve and expand, what happens to the priority of marketer's metrics?

Digital Dominates the Purchase Path, Which Still Tends to End in Stores

Digital Dominates the Purchase Path, Which Still Tends to End in Stores

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Seventy percent of consumers hop from desktop to smartphone to tablet when researching products. More than half of them, though, consummate the sale in-store.

15 Digital Facts Every Marketer Should Know

15 Digital Facts Every Marketer Should Know

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Emails with no subject lines, CEOs on social media, and other top digital tips, trends, and stats for today's marketers.

CMOs: Expect Major Change in Next 5 Years

CMOs: Expect Major Change in Next 5 Years

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Three quarters of global marketing chiefs see digital creating a new game in the years directly ahead. The same number, however, doubt they'll be ready for it.

GetResponse Intros D-I-Y Landing Pages

GetResponse Intros D-I-Y Landing Pages

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SMBs get cheap access to landing pages, responsive design, and A/B email testing.

What's on Marketers' Minds?

What's on Marketers' Minds?

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Copious road trips lead to insight on the many paths to success marketers are, or should be, traveling today.

PwC Announces Digital Services Business

PwC Announces Digital Services Business

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More than 2,000 digital consulting experts will join with PwC as strategic adviser to businesses in digital transformation.

Facebook Intros Expanded Targeting Options

Facebook Intros Expanded Targeting Options

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The company tells users that it will begin serving ads based on their non-Facebook Web and mobile habits.

Mashable To Rev Up Velocity for Marketers

Mashable To Rev Up Velocity for Marketers

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It partners with 360i to help brands forecast what content is about to go viral using its proprietary predictive engine.

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