Digital Marketing

What's the Right Marketing Pour for Liquid Audiences?

What's the Right Marketing Pour for Liquid Audiences?

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Consumers today are too fluid to be tracked by demographic studes, says IAB, which presents the concept at Cannes this week.

Why You Need to Know Ryan Bonifacino

Why You Need to Know Ryan Bonifacino

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The digitally savvy, data-centric CMO is a model for the future of marketing leadership.

Magnetic and MyBuys Merge

Magnetic and MyBuys Merge

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Magnetic bolsters its retargeting platform with MyBuys' enhanced personalization capabilities.

WPP's Sir Martin Sorrell Is Worried About Marketing

WPP's Sir Martin Sorrell Is Worried About Marketing

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Marketers need to deliver measurable results that show the value of marketing.

Don't Let Digital Give You a False Sense of Precision

Don't Let Digital Give You a False Sense of Precision

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Consumers make irrational purchase decisions; help them choose you.

Challenges and Opportunities in Digital Marketing

Challenges and Opportunities in Digital Marketing

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Executives from Alaska Air, John Wiley & Sons, and Vans discuss how digital and customer expectations are changing their approach to marketing.

4 Trends Marketers Should Monitor for Potential Disruption

4 Trends Marketers Should Monitor for Potential Disruption

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The seeds of change have been sown. Here's the potential fruit.

Report Defines Digital Analysts

Report Defines Digital Analysts

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The functions of multichannel analysts are laid out in a new report from the Digital Analytics Association.

4 Trends to Consider in Entertainment Marketing

4 Trends to Consider in Entertainment Marketing

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Here are just a few areas of opportunity prime for savvy marketing.

Customer Engagement in the (Very Near) Digital Future

Customer Engagement in the (Very Near) Digital Future

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In the digital future customers will demand more. Here are 10 areas marketers need to consider to be prepared.

The Net Neutrality Debate Consumes the Web

The Net Neutrality Debate Consumes the Web

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Though always a popular topic, lately consumers have been transfixed by the idea of fair—and free—Internet.

FCC's Wheeler is No Show, Oversight Chairman Chaffetz Not Amused

FCC's Wheeler is No Show, Oversight Chairman Chaffetz Not Amused

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The House Oversight Committee cancels hearing on net neutrality rules after the FCC chief declines to testify.

Getting Elected Just Got Cheaper

Getting Elected Just Got Cheaper

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Barber shops and pizza parlors entered the digital arena long ago. Now candidates for local office can toss their hats into the ring.

What Do Digital Marketers Really Want?

What Do Digital Marketers Really Want?

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What are successful digital marketers doing to stay atop the game?

CES Forecasts Even More Data for Marketers to Contend With

CES Forecasts Even More Data for Marketers to Contend With

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New data awaits at the intersection of IoT and wearable technology, two of the leading areas of innovation.

What Marketers Should Care About at CES 2015

What Marketers Should Care About at CES 2015

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This year's Consumer Electronics Show isn't just for techies; it's an event that's informing savvy marketers and placing them ahead of the tech curve.

Frawley Named CEO of Epsilon

Frawley Named CEO of Epsilon

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The five-year veteran of the company succeeds Bryan Kennedy, who will now oversee both Epsilon and Conversant.

Mazda Unlocks Customer Engagement with the Keys of Passion

Mazda Unlocks Customer Engagement with the Keys of Passion

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The motor corporation revs up its interaction with car lovers and gamers not through showrooms, but in living rooms.

Digital Drives Engagement, But Not Necessarily Brand Identity

Digital Drives Engagement, But Not Necessarily Brand Identity

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Though an effective engagement medium, digital media may not be a marketers' best option for building a brand image, and ultimately, influencing buyers.

The Evolution from Digital...to Print?

The Evolution from Digital...to Print?

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Airbnb's release of a new glossy magazine has more digital marketers taking a closer look at conventional print.

Content Opens the Door to Opportunity

Content Opens the Door to Opportunity

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Pacific Union Real Estate uses content marketing to create a competitive advantage—and help its agent sell high-end properties.

Marketers Exaggerate Their Digital Prowess, Says Report

Marketers Exaggerate Their Digital Prowess, Says Report

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Don't buy into the hype. More than half of companies are not using digital marketing technology, reveals 451 Research's study of software buyers and vendors.

Outdoor Retailer Makes a Cross-Channel Discovery

Outdoor Retailer Makes a Cross-Channel Discovery

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The Clymb, a flash retailer of close-outs on outdoor gear, goes pioneering in cross-channel analytics and sees a 10% sales increase among targeted segments.

Target Better With Facebook, Sandberg Tells Marketers

Target Better With Facebook, Sandberg Tells Marketers

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In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.

Day One on the DMA2014 Show Floor

Day One on the DMA2014 Show Floor

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Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

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The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Atlas Hugged

Atlas Hugged

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Facebook's reworking of Microsoft's old ad platform provides marketers with cross-device tracking capabilities and metrics. Will Atlas lift the social network to Googalian heights?

Facebook Expands its Audience Network

Facebook Expands its Audience Network

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The app engagement tool for marketers is opened up to more publishers worldwide.

IBM Teams With Wharton on Digital Course for CMOs

IBM Teams With Wharton on Digital Course for CMOs

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The first course dedicated to senior-level marketers at the school will endeavor to teach them to think strategically in a digital world.

Facebook, Google, and Twitter CPG Chiefs Dish on Tactics

Facebook, Google, and Twitter CPG Chiefs Dish on Tactics

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Have recipes for video content, be adventurous with mobile, and sprinkle liberally with hashtags, social executives like Google's Kristina Hahn recommend.

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