Digital Marketing

One on One: Erik Requidan on the Value of a Loyal Audience

One on One: Erik Requidan on the Value of a Loyal Audience

By

Erik Requidan of Intermarkets explains the importance to publishers and advertisers of a loyal audience

There's More to Video Views than Meets the Eye

There's More to Video Views than Meets the Eye

By

One video performance firm believes long views are valuable views

From Fan to Player: Growing DraftKings

From Fan to Player: Growing DraftKings

The brand's senior director of marketing reveals the five ways the daily fantasy sports company drives growth.

Email Marketing Survives Gmail Tabs

Email Marketing Survives Gmail Tabs

By

If there's an issue for marketers, it's misclassification

One on One: Louis Rosenberg on the Merits of Swarm Intelligence, the Other A.I.

One on One: Louis Rosenberg on the Merits of Swarm Intelligence, the Other A.I.

By

The award-winning A.I. connoisseur breaks down the science and technology behind swarm intelligence, and why marketers should pay attention.

JetBlue: Found in Translation

JetBlue: Found in Translation

By

JetBlue is serving existing customers and finding new ones thanks to MotionPoint globalization

Two-Day Shipping Won't Close the Gap Between Walmart and Amazon

Two-Day Shipping Won't Close the Gap Between Walmart and Amazon

By

Shipping perks aren't the pull for Prime members. It's the enhanced experience.

A.I. is Making Retail Smarter Too

A.I. is Making Retail Smarter Too

By

Qubit is putting A.I. smarts into delivering digital experiences for leading consumer brands

The Digital Ad Campaign: A View From the Inside

The Digital Ad Campaign: A View From the Inside

By

We asked four digital agencies about best practices in putting campaigns together — and executing

The Future of Smart Billboards

The Future of Smart Billboards

By

Digital billboards: What's new? Combine them with big data and personalization and you're looking at the future

Ad Blocking is the Best Thing to Ever Happen to Marketing

Ad Blocking is the Best Thing to Ever Happen to Marketing

By

People hating and avoiding ads isn't new, but marketers caring about it is.

The Golden State Warriors Shoot for Immersive Fan Experiences with New Arena

The Golden State Warriors Shoot for Immersive Fan Experiences with New Arena

By

The basketball team's CMO describes the type of fan experiences he's aiming to create at the new Chase Center.

Outdoor Advertising Gets Smart

Outdoor Advertising Gets Smart

By

One of the new frontiers for digital marketing is Out-of-Home, starting with intelligent vehicle displays, streaming billboards, and interactive screen ads

Location, Location, (Virtual) Location

Location, Location, (Virtual) Location

By

Real estate is about physical location. The virtual location of potential buyers is important too

Miz Mooz Drives Conversion Through Site Optimization

Miz Mooz Drives Conversion Through Site Optimization

By

The New York-based footwear company survived a tumultuous vendor relationship and found success in a new agency partnership.

One on One: Mehdi Daoudi Says Every Second Counts

One on One: Mehdi Daoudi Says Every Second Counts

By

Catchpoint helps customers drive fast, reliable user experiences

One on One: Mehdi Daoudi Says Every Second Counts

One on One: Mehdi Daoudi Says Every Second Counts

By

Catchpoint helps customers drive fast, reliable user experiences

7-Eleven Redefines Convenience for the Modern Age

7-Eleven Redefines Convenience for the Modern Age

By

How the convenience retail chain uses data to deliver relevant experiences across the brick-and-mortar and digital realms.

Harley-Davidson of NYC Revs Up Its Targeting With AI

Harley-Davidson of NYC Revs Up Its Targeting With AI

By

The motorcycle dealership boosts sales and reach through automated digital marketing.

CX Will Drive Loyalty in Holiday Season

CX Will Drive Loyalty in Holiday Season

By

A new Adobe report finds a surprisingly large number of holiday purchases will be driven by customer experience rather than bargains

SAP Hybris: Going Beyond Packaged Software

SAP Hybris: Going Beyond Packaged Software

By

SAP Hybris not only aims to simplify and transform the front-office, but also to create a very different on-demand architecture for business software

40 Under 40 2016: Nidhi Gupta, Western Union

40 Under 40 2016: Nidhi Gupta, Western Union

By

Nidhi Gupta began her career at Nestlé, where she grew its culinary and confectionery international business multifold. After a stint at TiE Silicon Valley, Gupta joined Western Union, a leader in global payment services.

40 Under 40 2016: Tracy Kobzeff, eHarmony

40 Under 40 2016: Tracy Kobzeff, eHarmony

By

Tracy Kobzeff has more than a decade of experience in marketing and e-commerce.

40 Under 40 2016: Dan LaCivita, Firstborn

40 Under 40 2016: Dan LaCivita, Firstborn

By

Dan LaCivita brings more than a decade of experience to his role as CEO of Firstborn, an award-winning strategic design and technology company headquartered in New York City.

40 Under 40 2016: Matt Lattman, Capital One

40 Under 40 2016: Matt Lattman, Capital One

By

Matt Lattman leads digital marketing for Capital One's consumer bank.

40 Under 40 2016: Andy Rossmeissl, Faraday

40 Under 40 2016: Andy Rossmeissl, Faraday

By

Andy Rossmeissl leads the Faraday team in its quest to revolutionize customer outreach for companies selling things that matter.

40 Under 40 2016: Lauren Metsig, Maestro Health

40 Under 40 2016: Lauren Metsig, Maestro Health

By

As CMO, Lauren Metsig leads Maestro Health's strategy and execution of branding, lead generation, PR, and sales support.

40 Under 40 2016: Jasmin Malone, Truth Initiative

40 Under 40 2016: Jasmin Malone, Truth Initiative

By

A true West Coast girl at heart, Jasmin Malone was born and raised in sunny Southern California, but has conceded that Washington, DC, is now her home.

40 Under 40 2016: Misty Locke, iProspect

40 Under 40 2016: Misty Locke, iProspect

By

As global CMO, Misty Locke provides an ambitious vision for the iProspect brand

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here