You can't market to them, so best to join them.
Brendan Morrissey of Netsertive talks about challenges and opportunities in local digital marketing
"Squadless" takes a money-centric approach to preventing teen smoking, gets custom Twitter emoji.
An adult entertainment brand trend setting in digital marketing? Bet you didn't see that com... -_-
Chris Wright of Fifty Five and Five, the digital and content marketing agency for Microsoft Partners, talks about telling stories; and warns that marketing automation tools may not be magic bullets
The French city's government digitizes many of its municipal processes to provide more efficient and resourceful solutions for its citizens and staff.
Now comes the hard part.
Jay Stevens, CRO at Adform, sees TV and out-of-home lagging behind as data driven channels
We discuss some of our own ad blocking experiences during a Facebook Live stream.
The extended-care insurance marketer implemented a solution to turn handwritten information into digital data and speed up its lead-distribution process.
Heineken USA's media director shares the secrets to success he's learned over the years.
Nine articles over the last 12 months that show how the ad blocking conversation has changed.
The luxury automotive brand experiences big wins by relying on content, data, and technology.
You may not know much about it (or anything about it at all), but it silently powers all the relevant connections you make with consumers
Good games come out every year. Few command popular culture to the degree that Blizzard's latest has.
More than casual observers remark on Facebook's unleashing of its mobile ad network.
How can companies identify and eliminate disruptive experiences in the omnichannel marketing chain — before they break customer relationships? Marketing insiders weigh in.
Health insurance provider Blue Cross Blue Shield Rhode Island drove engagement, leads, and conversion through its segmented campaigns.
Mere hours away, here's what marketers can expect to see at Google I/O.
The Internet of Things is well known, but not well understood. Here's everything marketers need to know before diving into this latest tech trend.
Mobile proved to be the biggest driver, accounting for $20.7 billion.
Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.
A portent for the near future: 14- to 17-year-olds appear the most willing to avoid ads through paid subscriptions.
Next year the percentage will rise to 72% and represent $27 billion in ad spend, according to an eMarketer research report.
When brands focus on the experience rather than on the product, customers respond—with their dollars and their loyalty.
The theme at the 2016 Adobe Summit is why and how to transform to an experience business. Adobe made several product announcements in line with that theme.
They're assuming the driver's seat and accelerating spending even though their roadmaps are unclear, says a study.
Speakers at #Excom2016 emphasized that companies need to put customers at the center of their strategic decision making.
It's time that's of the essence in the hunt for marketing tech solutions, not perfection, counsels an expert.
One-to-one is yesterday, according to direct marketing legend Stan Rapp, who holds that engagement is but the first step to the ultimate goal: entanglement.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.