To capitalize on GUS:

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1. Make sure you have a regular news release cycle and are releasing to the proper online channels that are Google News participants.

2. Open up image folders to be fully crawled and name images appropriately. Also, use good ALT text when incorporating images in your Web site.

3. All video content should be uploaded to YouTube, Google Video, MetaCafe and others, and it should include a good title and description.

This is a 40 Under 40 Profile. Click here to see all profiles as well as previous year's winners.

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