TMX Interactive, E2 Communications Team Up for Rich Media Marketing

Share this content:
TMX Interactive said yesterday that it will provide e2 Communications' more than 400 customers with rich media e-mail services. In exchange, e2 will offer TMX Interactive's clients access to its e2Mail Center opt-in e-mail service.


E2 Communications is a provider of targeted e-mail marketing. The company's e2Mail Center is a Web-based service that offers e-mail address and profile data gathering, campaign management and reporting. It also offers targeting based on ZIP code and e-mail domain name. The company said e2Mail Center allows marketers to customize the timing and content of messages based on end-users' interests.


Both companies plan to cross-market their services to each other's clients, according to Eric Smith, chief strategic officer at TMX Interactive.


"Many of e2's customers were talking about wanting to move into rich media," Smith said. "There's a big demand for it."


TMX Interactive also plans to integrate its digital broadcast technology with e2 Communications' products.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above