Tips to drive Web traffic

Share this content:

Direct users to Web from offline. Tactics as simple as prominently displaying the company's URL in offline channels are becoming increasingly common. But doing so is still the exception, and not the rule. Rarely used - but extremely effective - are offline campaigns that overtly state "search keyword: Buick," or "Google Maytag."

Incorporate your URL in any message that has your toll-free number. Simply adding the phrase "àor find us online atà" could prove to greatly enhance results. A URL can be a lot easier to remember than a phone number. And it is more economical to communicate with potential customers online than via telephone.

Stock your site with information. Marketers should keep in mind that there are potential customers who might not be ready to buy now, or who might simply be averse to speaking with someone on the phone. However, many of them would seize the opportunity to explore a company's Web site, obtain all the information they need and ultimately make a purchase.


Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above