Time4Media, Parenting Group Magazines Up for Sale

Share this content:

Time Inc. is looking to unload several of its smaller niche brands as part of the publisher's new strategy of focusing resources and investment on its largest and most profitable brands.

The Time4Media businesses for sale include Popular Science, the Marine Group, Time4Outdoors, TransWorld Media and Mountain Sports Media.

Time Inc.'s parenting group, holding titles like Parenting, Babytalk and Parenting.com, is also for sale.

In all, 18 print titles employing 620 people are for sale.

Time Inc. will concentrate on brands that have demonstrated an ability to draw in large audiences in print and digital form.

The New York company's recent acquisition of Golf.com and a greater investment in its most successful Web sites, People.com and CNNMoney.com, are part of the new strategy.

After the divestments, Time Inc. will have 132 magazines around the world and 32 in the United States. Time Inc. Web sites get more than 1.5 billion page views each month.

close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above