TIG Global Uses Omniture's SiteCatalyst

Share this content:
TIG Global, a specialist in interactive marketing services for hospitality marketers, will use Web analytics firm Omniture's SiteCatalyst suite to offer clients real-time access to customer trends.


Using SiteCatalyst, the Washington firm can let its 350 clients see and respond to user behavior and preferences that influence the performance of online marketing initiatives.


For example, the metrics analyzed will let hotels gauge the class of rooms are being booked. TIG clients can also monitor the popularity of hotel sites between different geographic locations and track correlations between booking levels and calendar-related factors like seasons, days of the week or time of day.


TIG Global will use SiteCatalyst 12, the most recent iteration of Orem, UT-based Omniture's analytics product.


Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here