Ticketmaster to Buy Evite.com

Share this content:
Entertainment ticket merchant Ticketmaster has agreed to buy online event planning service Evite.com.


Terms of the deal were not disclosed.


Ticketmaster hopes to increase sales by leveraging event tickets through Evite, which is visited by about 1 million unique users per month.


"Evite.com's active members are looking for a free and convenient way to organize events and activities," Ticketmaster president/CEO John Pleasants said.


Ticketmaster operates event guide Citysearch.com. The combination of Evite.com and Ticketmaster results in a service that allows users to search online by region for information about entertainment options, invite friends and buy tickets.


In addition to its online invitation service, Evite offers reminder, polling, payment and collection services as well as restaurant and concert listings.


Evite slashed its marketing and business development departments last year, cutting 42 of 69 positions.


"This combination will enhance our users' online experience," Evite Inc. CEO Josh Silverman said.


Evite operations will be relocated to the Citysearch office in Pasadena, CA.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above