Ticketmaster Selects NetGravity for Ad Targeting

Share this content:
NetGravity, San Mateo, CA, announced Feb. 3 that Ticketmaster Online has selected NetGravity's AdServer to manage Ticketmaster Online's advertising inventory, target ads to specific audiences and generate detailed ad performance reports for advertisers. In 1997, sales at Ticketmaster Online reached $33 million. "The AdServer solution enables us to grow, starting with effective inventory management and the ability to dynamically target ads," said Greg Bauer, vice president of ad sales at Ticketmaster. Ticketmaster sells nearly 70 million tickets each year through its ticket centers, call centers and Web site

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above