Think Partnership to Buy Web Diversity

Share this content:
With an eye on Europe and Asia, search and Internet marketing firm Think Partnership, Northbrook, IL, said yesterday that it will acquire Web Diversity LLC, a privately held search marketing firm in London.


Think owns nine online and offline marketing companies in the United States including search engine optimization and pay-per-click firm WebSourced Inc., Morrisville, NC; affiliate marketing firm PrimaryAds Inc., North Plainfield, NJ; and KowaBunga Marketing Inc., an Internet marketing software firm in Westland, MI.


Think will pay $1 million in cash and $1 million in common stock for Web Diversity, which soon will open an office in Hong Kong as part of the deal.


"We see this as a fantastic opportunity for U.S.-based companies to leverage our paid search expertise in Europe and Asia," Web Diversity co-founder/CEO Simon Worsfeld-Gregg said. Also, Web Diversity gets a "local touch point" in the United States, he said.


Meanwhile, the acquisition creates opportunities for PrimaryAds and KowaBunga to offer affiliate marketing internationally, according to Think.


Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here