Think Partnership Expands With London Buy

Share this content:
Online and offline marketing conglomerate Think Partnership will expand its search management business in Europe and Asia with its acquisition of search firm Web Diversity, London.

Think Partnership purchased all of the outstanding capital stock of Web Diversity from CEO Jim Banks for $1 million in cash plus 500,000 unregistered shares of the company's common stock.

Think Partnership, which owns PrimaryAds, MarketSmart Interactive and several other marketing firms, already has a presence in the U.K. with MarketSmart Interactive but will expand to Asia for the first time, funding $500,000 for Web Diversity to open an office in Hong Kong in June.

"Asia is rapidly expanding. In China, for example, of its 1.5 billion residents, about 200 million are accessing the Internet. It presents a tremendous opportunity," said Xavier Hermosillo, senior vice president of corporate communications and investor relations for Think Partnership.

Think Partnership may expand further in the United States and overseas with acquisitions this year. "We strive to become the premium interactive agency around and grow our business to that end," Mr. Hermosillo said.

Meanwhile, Mr. Banks and Simon Worsfold-Gregg will continue to manage Web Diversity, which handles Internet marketing, paid search and natural search for numerous U.K. clients, including Hotel Connect and Isabella Oliver.

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above