The Green Culture Adds 3 Eco-Commerce Sites

The Green Culture, a 7-year-old company specializing in environmentally friendly products, will officially open in July, the firm said yesterday.

The Web site, already up in part at, will offer water conservation products such as rain barrels, rain gauges, lawn water gauges and other items.

The launch follows the company's debut of earlier this week. This site offers furniture for living rooms, bedrooms, sunrooms, home offices, children's rooms, pets, business, and lawn and garden.

The Web-based company plans to open a garden products retail site,, later this year. The Green Culture also owns, which offers compost bins and several lawn and garden items.

Items for all three sites are fulfilled in the firm's 3,000-square-foot distribution center at its headquarters in Aliso Viejo, CA.

The company has avoided typical dot-com pitfalls such as overwhelming fulfillment costs and has been profitable since 1996, said Sunil Wagle, president of The Green Culture.

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