Texas town launches QR campaigns

Share this content:
Texas town launches QR campaigns
Texas town launches QR campaigns

The Convention and Visitors Bureau of New Braunfels, Texas, announced two campaigns, one centered around environmental awareness and the second geared to tourists, said Judy Young, director of the New Braunfels Convention and Visitors Bureau. The two campaigns include QR codes that push either tourist-related content or content centered around environmental legislation.

The first campaign, "Pitch In,” is modeled after the “Don't Mess with Texas” highway litter prevention program and was developed because the city needed a way to communicate with visitors quickly and on a mass scale, Young said, adding that the New Braunfels city council took action last fall on new ordinances which have caused “great confusion” and which are still in litigation.

As part of the campaign, the bureau launched www.watertherules.com, which lists rules than can easily be updated depending on the litigation outcome.

Users can access these rules via QR codes placed in various local businesses. Visitors to the site can also access maps, a travel planner and can submit questions.

“We … needed all our hospitality employees—which are over 7,000—to be able to communicate what the rules were, especially in convenience stores and restaurants,” Young said. “But they don't have a lot of time to get into deep conversation then.”

The second effort involves a revamped historical tour that leverages QR codes on more than 70 historical sites downtown, Young said.

Once snapped, the codes take users to informative videos or podcasts about the locations.

Young said the bureau had a budget of $218,000 for the project. AMMO Advertising, a local agency, is the bureau's AOR. It also worked with Iniosante and Bibisi.

The bureau plans to expand its QR code historical tour outside of the downtown area and include a QR code cemetery tour, Young said. The projects are aimed to launch 2013 or 2014, but Young said the timing depends on funding. 

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here