Tealium Makes Connections With the Clouds

Share this content:
Better remarketing through better connections
Better remarketing through better connections

Tealium today announced the introduction of data connectors that let enterprises integrate rich audience profile data into marketing clouds such as Oracle Responsys, StrongView, and IBM's Silverpop. The provider of tag management solutions claims that the new connectors will allow its customers to maximize their cloud investments with more relevant and profitable remarketing campaigns.

This is accomplished, says Tealium, with an enhanced ability to trigger real-time interactions based on cross-channel behavior and visitor personas. The connectors, which are built into Tealium Audience Stream, in effect  give clients the ability to amass their own marketing clouds by leveraging the best available solutions in the digital ecosystem.

 “This is a powerful technology integration that will help us better engage our customers, and ultimately drive more subscriptions and revenue,” said Jer Tippets, analytics implementation specialist for Ancestry.com, in a press release. “With StrongView and AudienceStream, we can target and take action on our visitors within seconds, across channels, instead of having to chug through terabytes of data via traditional data processing methods.”


Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above