TargitMail Announces Direct Service

Share this content:
TargitMail.com announced yesterday an online service that lets marketers set up e-mail campaigns completely online.


Campaigns are ordered and paid for by credit card at TargitMail.com and can be tracked at a secure Web page.


Called TargitMailDirect, the offering was also designed to make TargitMail's regular e-mail marketing service available for small-run campaigns.


Before this service, TargitMail avoided handling small campaigns because smaller orders mean smaller profits, said Jim Campbell, TargitMail vice president of marketing. In addition, TargitMailDirect frees sales representatives to focus on clients that have bigger projects.


"Essentially, Direct cuts us out of the loop for the (smaller campaigns)," he said. Campbell added that customer service reps, if needed, are available to assist with any step of the service.


TargitMail, Portsmouth, NH, offers its database of more than 12 million e-mail addresses as part of the service. Marketers can compile a personalized list through the database's search engine technology, called eTom, by keying in words describing a campaign's demographic audience.


TargitMailDirect campaigns can use text, html and multimedia attachments, but campaigns involving video and audio content will have to be done with the support of a customer rep.


TargitMailDirect will debut on infoUSA.com but also will be at TargitMail.com sometime this fall. Pricing for the service was not available.


Visit www.targitmail.com for more information.
Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here