TargitInteractive Using Instant Messaging, E-mail to Promote Film

Share this content:
Rich media marketing services provider TargitInteractive is working with movie studio New Line Cinema to promote the movie "The Lord of the Rings: The Fellowship of the Ring" through instant messaging and e-mail.


"The Lord of the Rings: The Fellowship of the Ring," which opened Dec. 19, is the first installment of three movies based on J.R.R. Tolkien's "The Lord of the Rings" trilogy.


In addition to using e-mail, the campaign will use TargitInteractive's TINotify Instant Windows instant messaging technology. TargitInteractive also is providing third-party tracking to monitor campaign results.


The company said its TINotify Instant Windows technology is a permission-based push advertising technology that places a marketer's message in a way that cannot be ignored by the customer -- on the desktop and on top of any open application.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above