Begins Customer Reward Program

E-business architect TIS Worldwide Inc., New York, and e-commerce telecommunications provider, Reston, VA, yesterday launched the MatchUp campaign.

The campaign matches customers' long-distance spending, dollar for dollar, to promote long-distance service. The MatchUp campaign, designed for new subscribers, allows customers to view their reward account information at the Web site and to redeem points they earn through phone use for gift certificates at participating retail Web sites.

TIS Interactive Studios, which specializes in developing online loyalty programs, will design and implement the program as a vehicle to promote's long-distance service and reward customer loyalty.
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