'Taboo' Effort Pushes Ticket Sales

Share this content:
A new online campaign for upcoming Broadway musical "Taboo" began yesterday in conjunction with a press conference with producer Rosie O'Donnell and star Boy George carried live by streaming video.


The effort will push ticket sales, a function managed by Telecharge.com. Exciting New Technologies, New York, hosted the live streaming press conference.


More than 3 million registered e-mail subscribers will be targeted on lists from 15 news, entertainment, music, theater and gay Web sites. Keyword purchases, pop-up ads and an online fan chat round off this ambitious effort to sell "Taboo" tickets online.


The media buy includes Playbill.com, Rosie.com, Theatremania.com, NewYorkMagazine.com, NYTimes.com, Planetout.com, AmericanExpress.com, VillageVoice.com and Gay.com.


"Taboo" begins performances Oct. 24 in New York's Plymouth Theater and opens to a wider audience Nov. 13. A Web address at www.tabooonbroadway.com is the musical's online home.


close

Next Article in Digital Marketing

Sign up to our newsletters



Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above