T-Mobile makes a billion-impression buy on Platform-A

Share this content:

T-Mobile USA has partnered with AOL's Platform-A to create a new Web advertising campaign promoting the new Google Android phone today and tomorrow.

The campaign involves a billion-impression media buy across the Platform-A system, which includes thousands of sites in the Advertising.com third party network, from November 10 to November 11. The creative will spotlight the T-Mobile G1 with the Google Android phone.

The “T-Mobile Billion Block,” as it has been deemed, is the largest-volume two-day ad buy in Platform-A history. Platform-A was established last year after a series of acquisitions in recent years. Since then AOL has merged its advertising business, Advertising.com with behavioral firm Tacoda and contextual ad platform Quigo.

Over a two-day period, the T-Mobile G1 will be seen across much of AOL and other Platform-A inventory. AOL estimates that the ad will be seen by about 81.5 million consumers over the two-day run.

“The goal for T-Mobile was to reach as many people as possible in a short period of time,” said Lynda Clarizio, president of Platform-A via e-mail. “Over the course of two days, the campaign is estimated to reach 81 million consumers. There is no specific demographic in mind. The campaign is designed for massive reach.”


Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above