T-Mobile makes a billion-impression buy on Platform-A

Share this content:

T-Mobile USA has partnered with AOL's Platform-A to create a new Web advertising campaign promoting the new Google Android phone today and tomorrow.

The campaign involves a billion-impression media buy across the Platform-A system, which includes thousands of sites in the Advertising.com third party network, from November 10 to November 11. The creative will spotlight the T-Mobile G1 with the Google Android phone.

The “T-Mobile Billion Block,” as it has been deemed, is the largest-volume two-day ad buy in Platform-A history. Platform-A was established last year after a series of acquisitions in recent years. Since then AOL has merged its advertising business, Advertising.com with behavioral firm Tacoda and contextual ad platform Quigo.

Over a two-day period, the T-Mobile G1 will be seen across much of AOL and other Platform-A inventory. AOL estimates that the ad will be seen by about 81.5 million consumers over the two-day run.

“The goal for T-Mobile was to reach as many people as possible in a short period of time,” said Lynda Clarizio, president of Platform-A via e-mail. “Over the course of two days, the campaign is estimated to reach 81 million consumers. There is no specific demographic in mind. The campaign is designed for massive reach.”

Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here