T-Mobile and Yahoo team up for mobile search partnership
This new offering will increase the inventory for Yahoo's mobile search engine, as well as for display ads. T-Mobile and Yahoo are running ads through a revenue share program.
“The rationale for the partnership is that T-mobile is a starting point for many consumers on their phones, and we want to be where the consumers are,” said Cory Pforzheimer, a Yahoo spokesperson.
Yahoo oneSearch is already the default search engine through AT&T's mobile service and on Helio. This new partnership brings the total reach of distribution up to 105 million potential customers in the US alone. Globally Yahoo has 70 carrier partners and reaches 850 mobile subscribers through these contracts.
“Carrier distribution is important to reach the mobile audience,” Pforzheimer added. “We really wanted to expand the breadth and depth of the way that we are in front of customers.”