System Works to Improve Efficiency of Portals

Share this content:
Agilent Technologies Inc., Fort Collins, CO, Tuesday announced its Firehunter/e-Commerce system designed to measure the efficiency of Web portals by estimating how much time each viewer spends at every part of their storefronts.


Larry Robinson, product manager at Agilent, said the program gives an Internet portal the ability to offer accurate speed-of-performance analysis for the retail sites it hosts. By narrowing down time spent per visitor at every section of a site, he said, a portal can break down which online departments are working smoothly and which are losing customers because of unwarranted delays.


Robinson said the system would expose technical problems, regarding areas such as coding, as well as revealing creative miscues in Web design. He also said collecting this information would become a contractual bargaining tool because portals that use Firehunter/e-Commerce will have proof of quality performance statistics to lure prospective partners.


The program starts at $20,000 and plugs into only Agilent's broader e-commerce service system Firehunter Pro, which starts at $35,000.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above