Swiss Colony Picks VerticalResponse

Share this content:
VerticalResponse, a provider of self-service and customized direct marketing solutions, is expected to announce today that it has been chosen as the e-mail service provider for cataloger The Swiss Colony Inc.


The Swiss Colony, Monroe, WI, has provided food, clothing and gift items by mail for more than 75 years.


VerticalResponse, San Francisco, was selected to provide customized direct e-mail campaigns for seven of The Swiss Colony's branded catalogs: The Swiss Colony, Through the Country Door, Seventh Avenue, Monroe & Main, Ginny's, Midnight Velvet and The Tender Filet.


VerticalResponse's flagship product, iBuilder, helps businesses create, deploy and monitor e-mail marketing campaigns as well as printed postcard campaigns delivered through the U.S. Postal Service. With iBuilder, marketers with no technical experience can create customized, branded HTML e-mails in minutes.


The VerticalResponse creative staff also can help marketing organizations with e-mail customization, ensuring that graphics, fonts, logos, photos and colors match the look and feel of the account's brand, Web site or marketing materials.


Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here