Survey: Most Online Car Shoppers Don't Get Response

Share this content:
Four out of five of the Internet's new-vehicle shoppers did not receive a response when they wrote to auto manufacturers to ask for pricing, availability and other information, according to a survey released last week by CNW Marketing, Bandon, OR, a marketing and research firm.


The survey questioned 1.1 million Internet shoppers. Twenty-six percent said new-car searches took place at home, and 6 percent said searches took place from a library or other location. Twenty percent of shoppers said they wanted to talk to a salesperson online.


According to survey results, the Internet soon may be responsible for 27 percent to 30 percent of new vehicle sales and 65 percent of auto financing. Women, who currently make up only 18 percent of new-vehicle shoppers, will likely double that percentage within two years.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here