SuperPages.com Adds Shopping Tool

Share this content:
Verizon's SuperPages.com introduced online-shopping capabilities Friday as it tries to compete with Google and Yahoo for local-information seekers.


The shopping tool is available on SuperPages.com. It lets users perform a single search and switch among directory listings, comparison-shopping search, eBay sellers and Web search results.


The shopping features let SuperPages.com move beyond giving users a yellow pages experience and into local search services similar to those offered by Google and Yahoo, which have local search engines offering greater amounts of content than Internet yellow pages sites.


"We have excelled at getting buyers in contact with local services," said Dana Benton Russell, a spokeswoman for SuperPages.com. "We really needed to expand our ability to let them compare products and purchase products online."


SuperPages.com struck several partnerships for the tool. Verizon provides the directory listings, which include paid search listings from FindWhat.com. The company partners with eBay to include its merchant listing, Shopping.com for comparison shopping and FAST Search and Transfer for Web search.


"We decided instead of re-creating the wheel, we'd leverage the talents of some of our partners," Russell said.


SuperPages.com ranks as the No. 1 standalone directory site online. It drew 12 million visitors in October, according to Nielsen//NetRatings.


Directory publishers, like Verizon Information Services, hope to use their influence among small businesses to become online hubs for local information. Yahoo and Google would like to secure a chunk of the $14 billion spent annually on offline directory advertising. SBC and BellSouth earlier this month joined forces to buy YellowPages.com for $100 million in an effort to compete more effectively in the space by consolidating their online efforts around a recognized brand.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above