Summit Set Among ISPs, E-Mailers, Anti-Spam Firms

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High-level representatives of large Internet service providers, e-mail marketing firms and anti-spam firms reportedly are set to meet for the first time to discuss ways to fight spam and ensure legitimate e-mail gets through.

Set for July 16 in Palo Alto, CA, the "summit" will include members of the DMA's Association for Interactive Marketing's Council for Responsible E-mail as well as the newly formed E-mail Management Roundtable.

Formed in February, the EMR consists of executives from the largest ISPs, including EarthLink and AOL, and representatives of spam-fighting companies such as SpamAssassin and Habeas Inc. who meet informally quarterly.

"The purpose of the summit is to allow receivers and senders [of e-mail] to figure out what they need and want from each other," said Anne Mitchell, EMR chair and CEO of Habeas, Palo Alto. "The specific purpose is to bring the decision makers from all the factions together."

The CRE includes e-mail service providers such as Bigfoot Interactive and other e-mail-marketing-related organizations.

"Too many of our members are finding that as ISPs understandably tighten their systems against spam, legitimate e-mail is also being caught up, and blocked or bounced," said Ian Oxman, vice president, Email Consulting at RappDigital Innovyx and CRE committee co-chair. "Our goal with this summit is to determine what exactly the ISPs and others need so that they can identify our members' legitimate, permission-based e-mail as 'good' mail."

Press will not be allowed to attend the summit.


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