Summit Set Among ISPs, E-Mailers, Anti-Spam Firms

Share this content:
High-level representatives of large Internet service providers, e-mail marketing firms and anti-spam firms reportedly are set to meet for the first time to discuss ways to fight spam and ensure legitimate e-mail gets through.


Set for July 16 in Palo Alto, CA, the "summit" will include members of the DMA's Association for Interactive Marketing's Council for Responsible E-mail as well as the newly formed E-mail Management Roundtable.


Formed in February, the EMR consists of executives from the largest ISPs, including EarthLink and AOL, and representatives of spam-fighting companies such as SpamAssassin and Habeas Inc. who meet informally quarterly.


"The purpose of the summit is to allow receivers and senders [of e-mail] to figure out what they need and want from each other," said Anne Mitchell, EMR chair and CEO of Habeas, Palo Alto. "The specific purpose is to bring the decision makers from all the factions together."


The CRE includes e-mail service providers such as Bigfoot Interactive and other e-mail-marketing-related organizations.


"Too many of our members are finding that as ISPs understandably tighten their systems against spam, legitimate e-mail is also being caught up, and blocked or bounced," said Ian Oxman, vice president, Email Consulting at RappDigital Innovyx and CRE committee co-chair. "Our goal with this summit is to determine what exactly the ISPs and others need so that they can identify our members' legitimate, permission-based e-mail as 'good' mail."


Press will not be allowed to attend the summit.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above