Study: Spam Costs U.S. Firms $8.9B Yearly

Share this content:
Spam costs U.S. companies about $8.9 billion in lost productivity, time and equipment cost yearly, according to a study released today by Ferris Research.


Junk e-mail also costs European firms about $2.5 billion yearly and $500 million to U.S. and European service providers. Though spam is not as big an issue in Europe, wireless spam may present problems as the use of text-messaging increases.


Ferris said it takes 4.4 seconds on average to deal with a spam message as opposed to 1 second for deleting regular e-mail. Also, it takes time to recover messages inadvertently deleted by spam filters.


This adds up to $4 billion in lost productivity yearly for U.S. companies. Domestic firms spend another $3.7 billion on more powerful servers, extra bandwidth and other technical issues. The rest is quantified by help-desk support to annoyed users of e-mail.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above