Study: Online Shopping in UK Lacks Service

Share this content:
Internet shopping still has a long way to go in the United Kingdom, according to a study released yesterday by England's Trading Standards Institute.


The organization made online purchases from 102 companies based in the UK. It found that 38 percent of orders did not arrive on time and 17 percent did not arrive at all.


Items failed to arrive for various reasons, including computer system crashes, companies disappearing, items out of stock or orders forgotten.


Among the findings:


• Among the companies surveyed, 25 percent of the sites were not secure, allowing for access to credit card numbers and other sensitive data.


• A national flower delivery chain failed to deliver a bouquet, yet charged the customer anyway.


• A vitamin supplier e-mailed credit card details.


• A clothing and accessory company delivered sunglasses bearing no resemblance to the pair purchased online.


• A company charged $15 to deliver a computer mouse 15 miles away.


On the positive side, many small businesses tested well by delivering goods within 24 hours and offering 30-day return policies.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above