Study: Online Advertising Increases, CPMs Decrease

Share this content:
The number of Internet sites seeking to buy online advertising at the end of 1999 grew 135 percent compared to 1998, according to Engage Technologies' AdKnowledge "Online Advertising Reports."


While demand is up, the cost per CPM is down. The average rate fell 4 percent in 1999. This appears to be a trend as rates had slipped 6 percent in 1998. The average CPM rate was $33.75 in fourth-quarter 1999. AdKnowledge, Palo Alto, CA, compiled the survey information from more than 3,000 sites.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above