*Study: Holiday Sales Growth Down, Order Size Up

Share this content:
While online sales growth slowed this holiday season, average order sizes were up, trade group Shop.org and research firm The Boston Consulting Group said yesterday.


Online retailers' average order size during the 2000 holiday shopping season grew 27 percent, up from an increase of 8 percent during the 1999 holiday season, Shop.org and BCG said.


Revenue grew 76 percent over last year's holiday season, compared to 300 percent growth last year, they reported.


The results are culled from a survey of 35 online retailers in major gift categories from Nov. 18 to Dec. 21. The findings are part of Shop.org/BCG's "The State of Online Retailing 4.0," which will be released in April.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above