*Study: Holiday Sales Growth Down, Order Size Up

Share this content:
While online sales growth slowed this holiday season, average order sizes were up, trade group Shop.org and research firm The Boston Consulting Group said yesterday.


Online retailers' average order size during the 2000 holiday shopping season grew 27 percent, up from an increase of 8 percent during the 1999 holiday season, Shop.org and BCG said.


Revenue grew 76 percent over last year's holiday season, compared to 300 percent growth last year, they reported.


The results are culled from a survey of 35 online retailers in major gift categories from Nov. 18 to Dec. 21. The findings are part of Shop.org/BCG's "The State of Online Retailing 4.0," which will be released in April.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above