Study: Half of Site Searches Come From Few Terms, Phrases

Share this content:

The top 4 percent of all unique search-term queries on a Web site make up about 50 percent of all searches on that site, on-demand digital marketing provider WebSideStory Inc. found in an analysis of site searches.

For e-commerce sites, the figure dropped to just 2 percent of all unique queries, according to the April 2006 study released June 6. The report examined 34 million search phrases across 40 major Web sites using WebSideStory Search, a site search solution, or HBX Analytics, a Web analytics solution.

WebSideStory, San Diego, said the results suggest that marketers can improve their Web site search results by focusing on those few hundred unique search terms that make up about half of all Web site queries.

Additional site search metrics include:

  • Visitors who use the site search application on a site are nearly three times as likely to convert than the average visitor.
  • One- and two-word queries make up 83 percent of all site searches. Among e-commerce sites, this measure rose to 91 percent.
  • Nearly 12 percent of all site searches led to zero results. Among e-commerce sites, this figure was 8.5 percent.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above