Study Finds Dissatisfaction With Internet Privacy

Share this content:
Yankelovich Partners Inc., Norwalk, CT, has debuted the first edition of Monitor eTrends, the marketing consulting firm's series of reports that will try to explain the explosion of e-commerce.

The first study focuses on customer service on the Web. The report includes results from 1,100 online surveys and 570 phone interviews with people older than 16.

According to a prepared release, the report found "higher than expected gaps in customer satisfaction in terms of privacy protection, timely delivery and ease of finding information."

Monitor eTrends also found that only two-thirds of the people interviewed were dissatisfied with their consumer privacy online or offline. In a similar result, 90 percent of those questioned said consumer privacy was of high importance.

Information on how to obtain the report can be found at The cost of the study or the series was not available.

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above