Study: E-Mail Marketing to Grow to $3.5B by 2005

Share this content:
Mergers and acquisitions among e-mail marketers and the development of customer relationship management services will spur 41 percent annual growth in the e-mail marketing industry to $3.5 billion by 2005, up from $910 million in 2001, according to a study by Winterberry Group.


The study noted that this growth is being driven by direct marketers' increasing acceptance of e-mail as a viable marketing channel. Permission-based commercial e-mail accounts for about 10 percent of the 300 billion messages sent today. By 2005, it is expected to account for about 25 percent of 600 billion messages.


"E-mail marketing has become an ever-important communications tool for most marketers and has led to the establishment of more than 200 marketing service companies or business units to provide e-mail marketing solutions," said Michael Petsky, CEO of Winterberry Group, New York. "In just a couple of short years, these service providers have developed a broad scope of e-mail marketing techniques for customer acquisition, online database marketing and CRM."


According to John Prunier, president of Petsky Prunier LLC, an investment bank specializing in the marketing services industry and an affiliate of Winterberry Group, mergers and acquisitions among e-mail marketers should continue for the next 18 months.


"Consolidation among e-mail industry leaders is being fueled both by the need for sales efficiencies among industry leaders [DoubleClick's acquisition of FloNetwork and MessageMedia] and expansion of technology platforms to provide full-service solutions [acquisitions by Bigfoot Interactive and MindArrow]," Prunier said.


Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here