Study: Consumers Use Work E-Mail Less

Share this content:
Fewer consumers are using work e-mail accounts to receive opt-in commercial e-mails, according to a poll released yesterday.


"This trend could be driven by factors such as rapid adoption of high-speed Internet access at home and increasing consumer comfort in managing multiple email accounts, each serving a different purpose," said David Dabbah, director of sales and marketing at Lyris Technologies, a subsidiary of J.L. Halsey, Emeryville, CA.


However, in its poll of more than 120 consumers nationwide, Lyris found that e-mail recipients are opting in for commercial e-mails, primarily through Yahoo. Twenty-six percent are receiving opt-in commercial e-mails via Yahoo, 21 percent via Hotmail and 13 percent on AOL. Only 8 percent are receiving these e-mails on their work accounts.


The poll also found that 30 percent of U.S. Internet users have only one e-mail account, 37 percent have two accounts, 19 percent have three and 13 percent have four or more.


This article is part of the DMNPolitics site, in partnership with Fluent. Click on the footer to see all of our content about the 2016 Election

Loading links....
close

Next Article in Digital Marketing

Latest Jobs:

Featured Listings