Kenneth Hein, Senior Editor
October 25, 2000
Study: Abandoned Shopping Carts Still Clutter the Aisles
More than three-quarters of online shoppers abandoned a shopping cart during a 90-day period, according to a recent survey by BizRate.com, Los Angeles. Fifty-five percent left their carts prior to checkout, and 32 percent failed to complete the billing and shipping information at the end of a sale.
Expensive shipping and handling are the main reasons behind shopping-cart abandonment, according to 40 percent of the respondents. Another 31 percent said they changed their minds. Twenty-one percent blamed slow-loading pages.
Shoppers abandoned two to three carts, with an estimated $175 worth of items in each cart, according to the study. BizRate conducted a panel survey this summer that drew more than 9,500 respondents.
This article is part of the DMNPolitics site, in partnership with Fluent. Click on the footer to see all of our content about the 2016 Election