Study: 27 Million Children Online in September

Share this content:
About 27 million Internet users ages 2-17 logged online from home in September, Internet audience measurement and analysis firm Nielsen//NetRatings said yesterday.


Nationally, 12 million children ages 2-11 accessed the Internet from home while 14.9 million aged 12-17 connected online, according to the Milpitas, CA, company. In September, those ages 2-17 represented 21 percent of active at-home Internet users.


Mirroring the offline world, the 2-11 and 12-17 age demographics have markedly different online tastes.


Most popular with the 2-11 age group was Diva Starz, a Mattel company Web site for the Diva Starz line of dolls. Originalicons.com drew the highest concentration of those ages 12-17, making up 78 percent of its audience. Originalicons.com is a destination for downloading instant messaging icons.


"Mattel, Disney and Teen People are doing an excellent job of attracting their target audience to brand and promote key products, which positions these companies well as we head into the holiday shopping season," said Dawn Brozek, senior analyst, Nielsen//NetRatings.


Nielsen//NetRatings also highlighted the U.S. regions with the greatest concentration of Internet-savvy kids. Salt Lake City led with 255,000 children online.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here