*Stario Cuts One-Third of its Full-Timers

Share this content:
Stario Inc. has eliminated seven full-time positions and demoted three other personnel to part-time status in an effort to reduce the overall cost of its e-commerce services business, the company said yesterday.


The layoffs Jan. 3 cut the firm's full-time staff from 30 to 20. However, the two-year-old company is not seeking additional funding, nor is it in a dire financial situation, CEO Harsha Raghavan said.


"We have ample cash," Raghavan said. "But in today's market, which is tight overall, you have to be careful how you use [cash]."


Stario, Santa Clara, CA, recently announced MVC 2.1, a rules-based system that records viewer activity such as transactions, what pages they view, whether they refer friends to the site and whether they call customer service representatives.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above