Staples Buys Into ICG, Becomes Service Partner
Staples, Framingham, MA, will implement ICG's e-procurement service to reduce its fulfillment costs, and will become an ICG supply partner to help service the company's customer base.
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The Canadian contact lens etailer partnered with a new technology vendor to look beyond its direct click-to-conversions
The CRM and matching software vendor catalyses audiences for the marketing eco-system
Ric Elert of Conversant describes how data picks out the unique (anonymized) customer