Sprint PCS, Sabre and Travelocity Team for Wireless Travel Services

Share this content:
Sprint PCS yesterday formed an agreement with Sabre Holdings Corp. and Travelocity.com, enabling the companies to make their online travel services accessible to Sprint PCS' more than 1 million customers using the wireless Web.


The agreement allows Sabre, a technology and marketing services provider, and Travelocity, an online travel company, to place a co-branded link on Sprint PCS' travel folder on the company's wireless Web site. The link would drive Sprint PCS customers to a Web page with separate links to both companies' Web sites, said Suzanne Lammers, manager of media relations at Sprint PCS.


Sabre, Fort Worth, TX, owns 70 percent of Travelocity, said Nancy Raynor, general manager at Sabre Virtually There, www.virtuallythere.com, the company's personalized travel Web site.


Raynor said Sabre's goal is to broaden the company's reach and provide online travel services to on-the-move customers.


"[Since] Virtually There is already a selection under the travel category," Raynor said, "it makes it easier for the traveler to access it rather than having to search on the Web."


Terms of the agreement were not disclosed.
Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here